00:00Disney came this close to buying Twitter, but according to CEO Bob Iger, he just couldn't
00:05go through with it. In his new memoir, The Ride of a Lifetime, the Disney CEO looked
00:09into acquiring the social media platform back in 2017. Disney was looking to modernize
00:14the platform's distribution, but the downside to Twitter just wasn't appealing to him.
00:18He spoke about the issues in a recent New York Times profile saying,
00:21the troubles were greater than I wanted to take on, greater than I thought it was
00:25responsible for us to take on. In fact, Iger even called out the negativity of
00:29Twitter as a reason for dropping out of the acquisition saying, there were Disney
00:32brand issues, the whole impact of technology on society, the nastiness is
00:37extraordinary. He went on to call the whole platform a bit painful. I like looking at
00:41my Twitter news feed because I want to follow 15, 20 different subjects. Then
00:45you turn on and look at your notifications and you're immediately saying, why am I
00:48doing this? Why do I endure this pain? I feel you, man. I feel ya. In the end, the
00:53Disney exec decided that he had to pick and choose what was best for his brand,
00:57explaining that sometimes social platforms can do more harm than help. Like a
01:01lot of these platforms, they have the ability to do a lot of good in our world.
01:04They also have an ability to do a lot of bad. I didn't want to take that on. For
01:08more on this story, head to THR.com and until next time for The Hollywood Reporter News,
01:12I'm Neha Joy.
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