00:17First of all welcome. So we're here to demonstrate with you, actually let you experience what we
00:21mean with the connected bow, especially what we mean by saying we brought the bow to life.
00:25So we talked a lot about this thing here, right, the chip inside. This is, I think, speaking from a
00:33technical angle, this is how it looks like on the inside of the ball, right? So it's, I think that's
00:38cool. We brought it to life, made sure that this thing doesn't interfere with the ball experience
00:43from a player standpoint, from a flight behavior standpoint, all that. So we're doubling down on
00:48the validation to make sure the ball performs at the highest, highest level. Please come a bit closer
00:53and see what we mean when we say we give the ball a heartbeat. So if you can touch this
00:58in the
00:59slightest, you can actually see the output there. So whatever the ball does, there's a reaction and
01:07that reaction is captured. So whatever instance, pass, shot, dribble on the pitch is being tracked
01:12live. That's pretty cool because obviously we're working with a team of engineers. Some of them,
01:17it's like NASA level of engineering and science, they apply in terms of counterbalancing and making
01:23sure like this, the system works in a way that it doesn't affect the play, doesn't affect the boat's
01:27flight or balancing. And yeah, again, that's, I think from my side, what I'm pretty most, most proud of.
01:39My name is Margarita. I'm the director of athlete performance for Adidas Innovation. And today I'm super
01:45excited to introduce you to the Clamacos system that we have created for the World Cup. So the Clamacos
01:52system consists of three different elements. So three different products. The first one is the cooling
02:01vest. The cooling vest is a phase change material. So it's a gel that once it's frozen, starts releasing
02:09cooling to the body. It needs to be worn directly on top of the jersey. It has a zipper at
02:17the center
02:18front to really allow players to put it on and off quite quickly. The second element of the Clamacos system
02:26is the insulation jacket that goes on top. So the purpose of the jacket is really to trap the cooling
02:34provided by the vest around the body of the athlete, really almost like creating an air conditioning
02:40system around the player. Last but not least, the third element of our Clamacos system is the cooling
02:48overshoe. It's a product that we have created to really target foot temperature. We learned last year
02:54from the Club World Cup that foot temperatures in our players were going up quite a bit, especially
03:01in those very hot and humid cities. The boots as a cooling technology inside can be used directly on top
03:09of the football boots and it provides a cooling benefit without compromising the performance.
03:24and now we're going to use the separation.
03:26Now that we have to use the
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