00:01See that's the double dollar sign.
00:04I only do that a few times a year because I'm only allowed through the Illuminati
00:09for you to receive the blessings.
00:14So everybody that's seeing this, close your eyes for seven seconds and touch the left side of your tongue.
00:23And welcome.
00:37It's the biggest boss in the game, Ricky Rose, and you rockin' with Billboard.
00:41That's what you watchin', can only be found right here at Billboard.
00:45This is one of one.
00:47It's the big one.
00:57You already know what it is, man. We out here for a lot of different reasons.
01:01Ricky Rose, we got the 20-year anniversary of my debut album, Port of Miami.
01:06They're kickin' it off in Miami just for the crib.
01:09Just for the hustles, you know what I'm sayin'?
01:11Mic check, one, two, one, two.
01:14How long I've been workin' on setting stones, I would just round it off to a year.
01:21Because even when it's not about the pin, it's about collecting the production.
01:28If it's lemon pepper, it's lemon pepper.
01:31If it's Rolls Royce, it's Rolls Royce.
01:33If it's Buick, that's cool too.
01:36But you know how we move, boss.
01:39My brother.
01:42From .
01:43Homie, good to see you, man.
01:45You too.
01:46Y'all see what it is, baby.
01:53Is Drake still in the Luminati?
01:55He never made it.
01:56He never made it?
01:57No.
01:57His album would have been dope.
01:59That's the handshake, right?
02:01And you wouldn't have just threw me that alley hoop.
02:04You feel me?
02:05Hell, you've been talkin' about the Luminati.
02:07You were part of the Drake Conspiracy.
02:10Yeah.
02:12What was the first thing you did with your powers?
02:14I made a hit record.
02:19That was like the Luminati that you made?
02:21Juice.
02:22Yeah.
02:22They juice the producers.
02:25They gotta be, whatever they had, they gotta be juiced.
02:29Once you get in, you can't get out.
02:30It's like you.
02:31You have 50 in the Luminati?
02:33Of course not.
02:34You can't dress.
02:35It's like, oh.
02:37It's one of the first things you would do once you get in.
02:39Hey, Nani.
02:40Hey, baby.
02:41You gotta FaceTime.
02:49Hey, baby.
02:50We got six more people in the Luminati.
02:58I got them right here.
02:59Billboard.
03:00It's all power plays.
03:03We over here.
03:03We be dunking on 50 in.
03:05Drink out.
03:08You gotta make me.
03:11No.
03:11Ha, ha.
03:19Hahahaha.
03:21Hahahaha.
03:24Hahahaha.
03:26Hahahaha.
03:27Hahahaha.
03:28This is your, one of your person's, right?
03:30Yeah.
03:30This is one of my partners.
03:31Most definitely.
03:32This is my, South.
03:33This is my, South Beach bro.
03:34It's Ricky Rosé Beer Company, right here.
03:39This is a private event on South Beach.
03:41So we just staying tapped in with what the vibe is, you know.
03:44So the young ladies, the other, the brands, you know, we give them a spot to come for a cheer.
03:50Being raised in Miami, it taught you a different way to hustle.
03:53It's really hard to accept no as an answer.
03:56Individuals from Miami can be very dominant.
03:59We used to walk up and down these same roads.
04:01Before we had them, we printed our shirts.
04:04You know what I'm saying? Before there was any deals.
04:06And we was just repping the local sets, the local vibes.
04:22I started my career with Ross.
04:24This is the person that kind of brought me into the game.
04:27Like paved the way, so it's like family.
04:31Every day I'm hustling, every day I'm hustling.
04:34Every day I'm hustling.
04:35He always been a hustler, right?
04:36You ain't gonna outwork him.
04:38You're not gonna out hustle him.
04:40You know what I'm saying?
04:41Like, and to be totally honest with you, he hustled more now than he did back then.
04:46He shot a video last night for T.I. for the Sixth Stone album.
04:52You got home probably at 5, 5.30 this morning, back up at 8 o'clock.
04:58Moving.
04:59But that's me.
05:00Like, when you sit back and you watch a guy like that, and it's like, if he could do it,
05:06I know I could do it.
05:08What are some of your business wins?
05:10Most definitely, Wingstop is a huge plus.
05:14Checkers is a huge plus.
05:16Rap Snacks is a huge plus.
05:19Slippery Soap, huge.
05:21And I could keep going, the list is long.
05:24Look into the eyes of f***ing boss.
05:26Struggle growing up, I refuse to take a loss.
05:29Yeah.
05:37His ear is...
05:39Shocker than anybody I've ever heard.
05:41And again, I've worked with the breath of R.I.
06:04I appreciate everybody coming out, man.
06:06It meant a lot with me, first and foremost.
06:09You know, this is my city, this is where we came up from.
06:11So when you ask Ricky Rosé, what does it feel like?
06:15You got to remember, it's very easy for me to reminisce on the days before I was at home.
06:22Before, you know, back to the days I remember when I was getting $100 for a walk.
06:27On behalf of all the huckers in his pigs, he's terrified.
06:34Rosé, that's my nickname.
06:42You got to remember.
06:43There, there there, there, there!
06:54The mare to ride.
07:00The mare to ride.
07:02There, there's a monster here.
07:03And the Sans woman.
07:04This shiitish shiiit shiiit shiit shiiit shiit shiiit shiiit.
07:18I want to thank you today, and I always thank you when I see my brother.
07:24Anytime I called him Rosé, he was there.
07:30Anytime I needed my brother to show up, he showed up.
07:35Let me tell you something, one thing, Worldwide, we represent Miami-Dade County 305.
07:51Billboard, we backstage, 20-year anniversary, Rick Vaughn.
07:55We've been on the charts, charting heavy since day one.
07:59Congratulations, Rosé.
08:01Billboard, let's keep winning.
08:04We've been painting, baby.
08:09Y'all are ultra talented.
08:12Y'all killed you.
08:15Thank you so much.
08:17Thank you, y'all, Ricky, Rosé.
08:19I love you.
08:20We appreciate you.
08:21One down.
08:22Another one to go.
08:2316 more to go.
08:32You looking to cultivate newer artists now?
08:34It's my brother, lady.
08:36It's Nino Breeze, man.
08:37Anytime niggas want it as much as I do, that's what Nino Breeze do.
08:42He got that passion like a young Rosé.
08:44I ain't never had a theme, now it's high like the cartel, so I'm busy.
08:49I was performing in front of the home crowd.
08:52Man, it felt beautiful.
08:55When you think about the home crowd, you think about everybody that supported you.
09:00Before you ever had a debut album.
09:03When I'm looking out in the crowd, I see my grandson, I see my mama, I see my daughter,
09:09I see the empire.
09:12That's who we're doing it for.
09:14Man, I love the party vibe.
09:16I loved it.
09:17I love going out in Miami.
09:19I still do.
09:19I still party.
09:24Did you remember when you came over to Diver on a new dress first?
09:27Yeah, I was in Hawaii.
09:28I was with Kanye.
09:30We was at a studio in Hawaii.
09:33I understood why you went to Hawaii.
09:35The Hawaiians, they're only.
09:37If they do recognize you, they're not going to speak.
09:41We would go to the McDonald's right next to the goddamn studio.
09:45It would be Rick Ross, every rapper you could imagine.
09:50Kanye.
09:52Everybody.
09:53In the McDonald's and nobody would speak to us.
09:56We would get a number three and just sit there and eat it.
09:59Coming in the game for Ricky Rose, it's all about following your heart.
10:03Follow your heart.
10:04That's what you want to do.
10:06And how do you stay motivated, man?
10:08Like, what are...
10:09Right here.
10:10You see him.
10:12Young King.
10:14When he my age, he gonna be five times more wealthier than me.
10:18That's the motivation.
10:20Generation of wealth, right?
10:21You better believe it.
10:22So, what can fans expect from Set In Stone?
10:25Oh, man.
10:26Be able to...
10:27Be ready to challenge this with any of my best bodies and work.
10:31Any of my best albums.
10:33That's what I want you to be able to do.
10:35Or I wouldn't even release it.
10:37No.
10:37Minx in Miami, surety know that I'm a winner.
10:40Kill my little man, so you know I gotta get him.
10:42Shout out to Billboard.
10:44You already know.
10:45Highly respected.
10:46By the culture.
10:48By the artists.
10:49By the biggest boss like myself.
10:51Appreciate y'all coming out.
10:52Tapping in.
10:53Seeing the concert.
10:55Seeing the vibes.
10:56Meeting the young King.
10:57You know what I mean?
10:58He might buy Billboard.
11:00You want to buy Billboard?
11:03Give me some time to think about Billboard.
11:05You know what I mean?
11:06He might buy Billboard.
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