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  • 7 hours ago
Iconic Taiwanese restaurant chain Din Tai Fung has announced a 5% price hike starting next Monday, citing escalating costs of raw ingredients and staff salaries. While tourists and loyal patrons view Din Tai Fung as an occasional indulgence worth the extra cash, broader inflation figures paint a tougher picture.
Transcript
00:00An hour before this Taipei Ding Tai Fong restaurant opened its doors on a weekday,
00:04local and international customers are already lining up for a table.
00:08Starting next Monday, the world-renowned Taiwanese soup dumpling chain is raising its prices by 5%,
00:15citing increasing costs of supplies and staff salaries.
00:19But some customers don't seem to mind.
00:28Some customers say the price hike may not affect people's daily expense as much,
00:33as the chain mostly relies on its brand appeal and long-term patrons.
01:18And it's not just Ding Tai Fong that's raising its prices.
01:21Several local food chains also adjusted their prices earlier in the year,
01:25and the rising cost of ingredients can be filled at neighborhood food stalls too.
01:29One stinky tofu vendor in Hualien in eastern Taiwan says he can't take it anymore.
01:35The consumer price index in Taiwan was up 2.2% year-on-year in May,
01:46passing the inflation-alert threshold.
01:48And food prices alone were up by 1.36%.
02:02With the recent rise in grocery expenses and restaurant costs,
02:06the real test ahead may be for smaller restaurants and vendors
02:09and the everyday customer who rely on them.
02:12Joseph Wu and Irene Lin for Taiwan Plus.
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