00:00Netflix began alerting customers that their password-sharing days were over in May.
00:04Now, experts say the strategy may be working and lead to a major profit for the streaming platform.
00:10An analyst tells Yahoo that the move will lead to, quote, a stronger business and potentially, quote,
00:16build the business to a more loyal subscriber base.
00:19Insider notes that the first few days after the crackdown launched,
00:22Netflix had its, quote, four single largest days of U.S. user acquisition, according to data from the analytics company
00:30Antenna.
00:31Bank of America notes that nearly 60 percent of these password borrowers elected to pay the $8 fee for their
00:37own account,
00:38generating nearly $2 billion worth of extra revenue for Netflix.
00:42Insider reports that Netflix stock has jumped 48 percent so far this year.
00:46According to CNBC, the streamer has said that more than 100 million households share accounts,
00:52which is about 43 percent of its global user base.
00:55Netflix reportedly said this has affected its ability to invest in new content.
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