00:03now next this evening we've heard about the vinyl revival now another music format is making
00:09something of a comeback we're talking about the cd invented in 1979 at their peak they sold more
00:16than 200 billion but the advent of streaming led to a decline in sales but music shops say more
00:22people are discovering the delights of the disc as james webster reports there was a time when
00:29going into shops like this one in peterborough was the only way to buy music and while streaming
00:35makes up most listening sales of cds are increasing i remember the first record i bought
00:41i remember the first lp i bought i remember the first cd i bought i have no idea what the
00:48first
00:48track was that i downloaded and the whole point of vinyl cds is that you get a package and it's
00:56not
00:56just the music um which infinitely sounds better anyway you actually get involved with the whole
01:03ethos of music well we keep all of the samples of the different types of packaging that you can get
01:08with cds since the 1990s key production has been manufacturing cds
01:19artists like kim wilde will commission not just regular discs but special editions too oh gosh yes
01:26there's five cds and two dvds inside here um as well as a really informative and lovely booklet inside so
01:33it's a real collector's edition and the companies noticed the rise in demand last year a 15 increase
01:39in the number of cds it pressed a survey's found that almost half of teenagers listen to physical
01:46music and it's a trend many parents approve of only one in five said they preferred their children
01:52listening to music on their smartphones what is the difference that you've noticed over the last year or so
01:58in terms of who is buying the cds when maybe they weren't before there's definitely a much younger
02:04demographic and buying the cds and more of cd players are being bought and um you have something
02:12physical i think human beings really love having something physical to hold something to to listen to
02:18something to go away from your digital screens with
02:24some of the company's most celebrated items date back to the heyday of cds 25 years ago
02:31good morning it's toby here with hard dance breakfast we're going to kick off the day now
02:34with an absolute gem of a tune that was the year toby anstice began presenting on heart the younger
02:40crowd you know they're probably not so used to just sitting down relaxing and leaving a cd on and
02:45listening to the whole album and the plan is that you know they would take you on a journey from
02:49track
02:49one to track 10 or whatever and you leave it on and you enjoy that trip and then there's no
02:54doubt
02:54that although this surge in cd demand is being driven by gen z and gen alpha um it's also tipped
03:01a
03:01little bit and fueled by us lot that enjoyed cds the first time around and we just enjoyed a little
03:06bit of nostalgia and if you can find you your old discman or your old cd player then your quids
03:11in
03:12trends notoriously come and go it seems the popularity of cds is the latest to turn full circle
03:19james webster itv news from cds to the return of
03:30now next this evening we've heard about the vinyl revival now another music format is making
03:36something of a comeback we're talking about the cd invented in 1979 at their peak they'd sold more
03:43than 200 billion but the advent of streaming led to a decline in sales but music shops say more
03:49people are discovering the delights of the disc as james webster reports there was a time when going
03:56into shops like this one in peterborough was the only way to buy music and while streaming makes up
04:02most listening sales of cds are increasing i remember the first record i bought i remember
04:08the first lp i bought i remember the first cd i bought i have no idea what the first track
04:15was that
04:15i downloaded and the whole point of vinyl cds is that you get a package and it's not just the
04:23music
04:23um which infinitely sounds better anyway you actually get involved with the whole ethos of
04:30music well we keep all of the samples of the different types of packaging that you can get
04:35with cds since the 1990s key production has been manufacturing cd artists like kim wilde will
04:48commission not just regular discs but special editions too oh gosh yes there's five cds and two
04:54dvds inside here um as well as a really informative and lovely booklet inside so it's a real collector's
05:01edition and the company's noticed a rise in demand last year a 15 increase in the number of cds it
05:08pressed a survey found that almost half of teenagers listen to physical music and it's a trend many
05:15parents approve of only one in five said they preferred their children listening to music on their
05:20smartphones what is the difference that you've noticed over the last year or so in terms of who is
05:27buying the cds when maybe they weren't before there's definitely a much younger demographic and
05:32buying the cds and more up cd players are being bought and um you have something physical i think
05:39human beings really love having something physical to hold something to to listen to something to go away
05:46from your digital screens with some of the company's most celebrated items date back to the heyday of cds
05:5525 years ago good morning it's toby here with hard dance breakfast we're going to kick off the day
06:01now with an absolute gem of a tune that was the year toby anstis began presenting on heart the younger
06:07crowd you know they're probably not so used to just sitting down relaxing and leaving a cd on and
06:12listening to the whole album and the plan is that you know they would take you on a journey from
06:15track
06:16one to track ten or whatever and you leave it on and you enjoy that trip and there's no doubt
06:21that
06:21although this surge in cd demand is being driven by gen z and gen alpha um it's also tipped a
06:28little
06:28bit and fueled by us lot that enjoyed cds the first time around and we just enjoyed a little bit
06:33of
06:33nostalgia and if you can find you your old discman or your old cd player then your quids in trends
06:39notoriously come and go it seems the popularity of cds is the latest to turn full circle james webster itv
06:48news
06:51from cds to the return of d
