00:01What's up, we are the hermano Súrculo,
00:03farmers in Valencia,
00:06farmers and co-founders of Crowdfarming.
00:09We have other products,
00:11like olive oil,
00:13olive oil,
00:14fruit of hueso.
00:15Our philosophy is not only
00:17to follow the ecological agriculture,
00:19but also regenerative practices.
00:21Today we are cosechando
00:23the oranges for the
00:25we received through our web
00:27and that today we will send families
00:30from all Europe.
00:37It's the last day of the season
00:39in this orange area
00:41not far from Valencia,
00:42east of Spain.
00:45Gonzalo and his brother Gabriel
00:47decided to give life to the old farm
00:49of their grandparents,
00:50there are a number of years.
00:51We were not in our plans,
00:52even in the plan of our grandparents
00:54that we dedicated to agriculture.
00:56That's why we had a university training.
00:58But just when I finished the career,
01:00my grandparents had died
01:01and the orange field was abandoned.
01:03There came the opportunity to come here
01:05and recover this garden.
01:12Without any training in agriculture,
01:14the two brothers decided to release
01:15the exploitation.
01:17They put on the regenerative biological
01:19and the direct sale
01:21to consumers of products
01:22that do not always respond to
01:24the criteria of the big distribution.
01:27This orange,
01:28which in the market
01:28would not have value
01:29because it has any defect
01:32in the skin,
01:33we, thanks to the direct sale,
01:35we have a value.
01:36Because in reality,
01:38the quality of this orange
01:39is not as big as it is,
01:42but as the nutritional quality
01:44that it has inside.
01:50This tree, for example,
01:52is adopted.
01:54His name is Maike,
01:56which is on the plate.
01:58This person pays
02:00an annual maintenance
02:01for his tree.
02:03And during the season
02:04of orange,
02:06we collect the orange
02:07and send them to his house.
02:09It is almost as complicated
02:11how to cultivate the fruit
02:12is to predict the demand.
02:15Through the adoptions
02:16we can have a certain demand
02:20and, as well,
02:21the consumer
02:21really appreciate
02:23who is cultivating
02:25and how and with what practices
02:26they are cultivating.
02:29This is very important.
02:30There is a protector.
02:32Specifically,
02:32in this collection
02:33there is a lot of invasion
02:34of insects.
02:36How are you with the photos?
02:38Very good.
02:39We are aware of the re-plantation
02:41and the places
02:42where the boys have to re-plant
02:44the trees.
02:46And then,
02:47throughout the year,
02:49there is a photo
02:50of each tree adopted
02:51and the client can see
02:53the evolution of his tree
02:55during the years
02:56that they pass.
02:58After having experimented
03:00their model
03:00at the Orangeret,
03:01it is in 2017
03:02that the brothers Urculo
03:03are up in power.
03:04They created Crowdfarming,
03:06becoming today
03:06the largest European platform
03:08of selling direct
03:09of bio products.
03:11You can adopt
03:12a tree,
03:13you can buy
03:14a loose box,
03:15you can subscribe
03:16to fruits,
03:18fruits and vegetables,
03:19and you can buy
03:22through a local market.
03:23You can choose
03:24the farm
03:25and know
03:26the farmer
03:26who is behind
03:27this farm.
03:28We create a direct connection
03:29between the farmer
03:30and the consumer.
03:32We have more
03:32than 300.000
03:34adoptions
03:35of active trees.
03:37300.000 trees
03:39that the farmers
03:40are cultivating
03:42knowing
03:42that they will receive
03:43a fair price
03:44for this harvest.
03:49Crowdfarming
03:50works in direct
03:50with more than 300
03:51partners
03:52across Europe,
03:54among whom Fernando,
03:55which we joined
03:56to hundreds of kilometers
03:57from the north
03:58of Valencia.
03:59They manage
04:00this oil
04:01to pass
04:02from the conventional
04:03methods
04:03to the bio agriculture
04:04a few years ago.
04:07We have five varieties
04:08of olive oil.
04:10This is the plant
04:11that is the plant
04:12that is the crop
04:12and here
04:13is the name
04:15of the olive oil.
04:16It is not the same
04:17to sell
04:17a cube
04:18or 10.000
04:20liters
04:20to granel
04:21that not to sell
04:22to families
04:23who are willing
04:24to pay
04:25for an olive oil
04:26of very good quality
04:27a little bit more
04:28of money.
04:29It is a issue
04:30of rentability.
04:33This herb
04:33is up
04:35and the truth
04:36is that
04:36between the two
04:37they have left
04:38all clean.
04:40They are our best
04:40workers.
04:42The direct vending
04:43to Fernando
04:44allows
04:45to increase the cost
04:46of bio methods
04:47more high than
04:47conventional agriculture.
04:49Via crowd farming,
04:51the exploitation
04:51has more than 3.000
04:53clients regularly.
04:54All these trees
04:55are upadrinados.
04:56We can say
04:59that we sell
04:59everything
05:00to the client
05:01who has upadrinado
05:03a tree.
05:06In support
05:06of its producers,
05:08crowd farming
05:09manages several
05:10logistics
05:10in Europe.
05:12The crowd log
05:13installed in Valencia
05:14is the most important.
05:16As we work on the product
05:18of season
05:18we always assure
05:19that they are at the maximum
05:20time of fresh
05:22and quality.
05:22And also,
05:23very well
05:24in Valencia
05:25in Valencia
05:273D
05:27products,
05:27conditions,
05:28traceability,
05:29everything is thought
05:30to optimize
05:31the approval chain.
05:34We have more
05:35complex
05:35and we work
05:37with different
05:38transports.
05:39It allows us
05:40to reach
05:40much faster
05:41to all places.
05:43We don't have stock
05:43and we want
05:44complete cars
05:44to contaminate
05:46the minimum
05:46possible.
05:48Last year,
05:49more than 10.000 kg
05:50of product
05:50came to the nave
05:52and made
05:53more than 2.000.000
06:08crowdfaring
06:09crowdfaring
06:09affiché 65 millions
06:10d'euros de chiffre
06:11d'affaires en 2024.
06:13Avec le rachat récent
06:14de la plateforme française
06:15LaRuche
06:15qui dit oui,
06:16l'ensemble du groupe
06:17atteint près de 10.000
06:18producteurs
06:19et 2 millions
06:20d'utilisateurs
06:20dans une trentaine
06:21de pays d'Europe.
06:23Pour moi,
06:24être le canal
06:24de la vente
06:24directe
06:25c'est seulement
06:26une palle
06:27que nous avons besoin
06:28pour notre mission.
06:29C'est de pouvoir
06:30faire possible
06:31la agriculture
06:33écolérative
06:34et accessible
06:35au consommateur.
06:36C'est aussi
06:36faire des choses
06:37qui peuvent changer
06:38d'une industrie
06:39où il y a des choses
06:40qui ne fonctionnent plus
06:41et de la question
06:41pour être plus efficace
06:43et plus utile
06:45pour le consommateur
06:46et le producteur.
06:49Ce couple
06:50de touristes allemands
06:51n'est plus à convaincre.
06:52Parrain d'un Olivier
06:53dans une autre exploitation
06:55des Frères Urculo.
06:56Ils sont venus
06:56découvrir l'orangerie
06:57où tout a commencé.
07:00Nous aimons
07:01ce concept
07:02parce que
07:03c'est écologique
07:04sans herbicides
07:05sans pesticides.
07:07C'est pas seulement
07:07pour les gens
07:08mais aussi pour la terre.
07:10pour les gens
07:10d'autres
07:12pour les gens
07:12de faire.
07:13Ils sont beaucoup
07:15mieux
07:15que les oranges
07:16au supermarche.
07:18Ils font aussi
07:19quelque chose de bien.
07:22de l'agriculture
07:48de l'agriculture
07:50de l'agriculture
07:51de l'agriculture
07:51pour les gens
07:51qui viennent
07:52après.
07:52de l'agriculture
07:57de l'agriculture
07:59de l'agriculture
07:59de l'agriculture
07:59de l'agriculture
07:59de l'agriculture
08:00de l'agriculture
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