00:00Amazon is bringing back its four-day Prime Day event for a second straight year, betting
00:05that bargain-hunting customers will spend nearly a week chasing deals instead of just
00:10a single shopping day.
00:11The retail giant says shoppers embraced the extended format last year, browsing and buying
00:17throughout the entire event, prompting Amazon to double down on the strategy.
00:21But this year's Prime Day comes at a time when many Americans are feeling the squeeze
00:25from economic uncertainty, rising energy costs and persistent inflation pressures.
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