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00:02Amazon's Prime Day starts Tuesday as a four-day event
00:05focused on U.S. shoppers' spending power and demand for essentials, according to Reuters.
00:09The event runs from June 23rd to June 26th, after Amazon moved it earlier than usual.
00:15Amazon cited a crowded July calendar, including the FIFA World Cup
00:19and the 250th anniversary of U.S. independence.
00:22The sale is increasingly centered on groceries, household goods, travel, school items,
00:27and other basics as inflation and higher gas prices pressure lower- and middle-income consumers.
00:33Adobe Analytics expects Prime Day demand to rise for school, home, and household items,
00:38while discounts remain mostly in line with last year.
00:41Adobe predicted Prime Day spending to top Cyber Monday and Black Friday 2025 combined.
00:46Bank of America expects the event to generate $21.6 billion in goods sold, up 5% from 2025.
00:54Walmart and Target are running competing sales during the same period.
00:57For all things money, visit Benzinga.com.
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