00:00Which jobs in this new world order are most vulnerable?
00:04What is your current assessment?
00:05I know it's a question that evolves and it's an answer that evolves,
00:08but what is your current take as you have your finger on the pulse of this technology?
00:12The truthful answer is we don't know yet.
00:14You have employers telling us that they feel pressure from investors,
00:19from shareholders, from senior management to introduce AI into the workforce.
00:24But actually what we're also seeing is that people are just putting AI buttons on every tool
00:29rather than thinking on how to redesign perhaps work or organisations.
00:33Advanced economies are much more specialised in the knowledge economy
00:37and we have 27% average employment exposed.
00:41If you look at emerging markets, that's sort of 10%.
00:43So there's like a cleavage there.
00:46We actually don't know how they will play out in reality.
00:49We also don't know if that exposure means fully automation
00:52or, as you said, sort of complementarity, in which case it would sort of enhance workers.
00:58It's very possible to take an existing workforce that used to do a certain task without AI
01:05and where their jobs is profoundly changed with artificial intelligence and to reskill them on time.
01:11So we work with our customers to make sure that they can reskill,
01:14that they can equip their people with the best AI technology.
01:18The US and China have really thrown the kitchen sink into, you know, this big, massive AI boom.
01:27The reality is that Europe has been left behind.
01:29So my biggest concern is growth and productivity.
01:33Isn't there a fine line between industries that get disrupted from AI versus actually benefit from it?
01:40Some companies within any sectors will be disruptive.
01:44Sometimes visibility is there, other times it's not there.
01:48I think we're in an experimentation phase.
01:51But I think we need to do more work, more research as well,
01:54to understand what should we rely on people to do, right?
02:00So what is human judgment really useful for, most valuable for?
02:05What does this mean in terms of how do I design my work?
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