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Watch LuLaRich () free Season 1 Episode 1 online in HD on Dailymotion (2021).
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00:09I'm so glad you just are the man that knows all the stuff okay hey we're going to work babe
00:20am I good yeah okay all right I'm coming through guys look at me the woman in me wants to
00:30fluff
00:31these out Mark help me help fix it so it doesn't is it is that in frame are you seeing
00:38that
00:39I'm I don't know where I'm looking yeah yeah look at me and by looking at me you're going to
00:44look
00:44right into the camera yes thank you Mark you weren't paying attention do that part right there
00:51okay just right off the top what is the real story of LuLaRoe and you know what does it feel
01:03like to
01:03be sitting down to tell your stories do you ever feel like you're like pretending to be
01:14somebody that you really aren't even though I am I'm the boss I own a clothing company
01:21you are the boss of your business and you're the boss of your destiny and the boss of what you
01:25choose
01:26to do LuLaRoe LuLaRoe what in the hell LuLaRoe what is that you've probably seen their brightly colored
01:35tops and leggings on your social media feed LuLaRoe sells clothing to independent fashion retailers
01:42well they resell the items to customers through online and in-house approach what's called multi-level
01:47marketing retailers buy in with a minimum purchase in LuLaRoe's case about five thousand dollars then
01:54sell to customers at a markup when I started LuLaRoe I couldn't even afford a five dollar box of cereal
01:59four and a half years later I was just able to buy my dream home I had achieved the dream
02:04I almost
02:05felt like a real housewife my department alone was bringing them a million dollars a day easily
02:14there's a kind of magic in the air based on what based on selling an opportunity some of these people
02:21have not yet sold anything I want to challenge you I've got a new challenge it's coming and a reward
02:27incentive um shoot Mark hates it when I do that Mark do you hate me because I did that no
02:33there's
02:33no incentive the incentive is get your business going it's going to be fun you're going to make
02:36money this is your business women were selling breast milk just so they could afford startup cost
02:43people spending ten grand for some leggings PJ dance party I remember we fly in a private jet and
02:50the pilots would be like who are these guys I'm not qualified to run a marketing department for a
02:56million dollar company let alone a billion dollar company you know it was kind of crazy when you
03:01work it you work it and you put from that point forward things were gonna get really really really
03:07strange Deanne said I got the weight loss surgery if you're interested let me know like I can hook you
03:14up my sister will drive you down to Tijuana you get surgery and then fly back home I think we
03:20brought
03:20brought down I think 18 I counted the other day 18 as time kind of went by it just felt
03:25that
03:25something else was going on LuLaRoe retailers and customers are flooding social media with
03:31complaints little did I know this is gonna end up looking like a penis no one wants to wear leggings
03:37that feature a bee crawling up your couch this is a hamburger print or what the vagina would look like
03:45if it was a hamburger that's bullshit I'm sorry I'm having serious issues right now why is everything
03:50ripping why are these leggings wet why are they moldy why are they stinky the whole house smelled like
03:56the dead fart leggings like it was so bad I've heard some whining lately also about well my inventory's
04:02stale no you're stale we're talking about a scam I remember looking around and being like we all look
04:08the same like oh my god I'm in a cult guess what if your sales are down it's because you're
04:13down
04:14Mark starts spouting off passages from the Book of Mormon and I'm looking around going what the
04:22we're talking about a mass delusion
04:27I stopped trying to keep track of how many lawsuits have been filed against LuLaRoe it's dozens
04:32tonight the Washington state attorney general says LuLaRoe tricked people into joining a pyramid
04:37scheme I feel like I bailed my family I put my family into debt I'm just so upset because my
04:44business can't succeed because I don't have the leggings to take care of all my customers well guess
04:48what then you're obviously in the wrong business we need to get away from being a pyramid scheme okay
04:54we sell product through to a consumer and it's highly desirable product that is not a pyramid scheme
05:00the state of Washington versus LLR we're a family organization and many people wore many hats
05:07you're the president correct they say I am you also co-CEO I don't know
05:34you know one of the ancient stoic philosophers Epictetus one time somebody came and said so and so
05:42speaking bad about you and he said well they must not know me well they failed to list all of
05:47my flaws
05:48and so that's my approach to this whole thing you know we are storytellers that's how the business
05:54grew and so it's exciting to have somebody here that's interested in in in the whole story and
06:01an opportunity to share that every day I am astounded and full of gratitude for what this business became
06:10and I'm I'm just thankful for every bit of it every day every minute so I can't wait
06:21okay so why don't we start at the beginning
06:29when Mark and I met I was raising seven kids and being a single mother and going through divorce
06:37simple things like I'm going to buy the cheapest hamburger and I'm going to buy a handful of fries
06:42and we're all going to split them up I hated that one day I was waiting for a plane ticket
06:52on standby
06:55and I got the last seat happened to sit next to him he was just funny and happy and positive
07:04and
07:04we just clicked and it was awesome you know before I even said a word to her there was something
07:11just powerful and we've been married 23 years now a lot of 14 kids yeah a lot of water under
07:20that bridge
07:23I had seven children three adopted from Romania four biological mark had four children that's 11
07:29Kenny is married to Jill and they have four children then there's Amelia married to Justin
07:36Nicole and Jeff have four then comes Jordan and Cassie after that is was Alex oh was it Morgan so
07:45Morgan is his
07:46daughter no kids yet Austin Alex Michael then Devin Alexa and then we have Daniela that just so wasn't enough
07:57I met two brothers that were abandoned at age six and seven Katalin and Tony and in the meantime we
08:04adopted Anna Anna fell in love with Michael that worked out really awesome kind of shocking but it was good
08:11so a lot of our 14 children two of them are married I mean they have zero blood relation they
08:17never
08:17lived in the house together she went to college anyway it's awesome it's a great story let's put it on
08:22the the wedding invitation then we announce the marriage of our daughter to the son of
08:35Deanna and I are members of the Church of Jesus Christ of Latter-day Saints secularly we've been known as
08:41Mormons
08:43we believe that we're living in the last days we believe in self-reliance and that the universe is
08:51ultimately fair my father was raised in Provo Utah my dad's family ancestors grandfathers came here across
09:00the plains and they were candy makers my father was a salesman he drove around his model T and their
09:09dream was to start a catering business they led us to believe that we could do anything
09:20I was raised in Pasadena California I am the 10th child of 11 and my mother birthed all 11 children
09:30my parents had nine and then surprisingly she found out she was expecting at age 44 so that's where me
09:36and my twin sister came along we dressed alike all the way through high school we were cheerleaders
09:41together my mother would always say hey what are we doing for Deanna and Diane's birthday did you catch
09:47Deanna and Diane okay my mother was not very creative my maiden name was startup s-t-a-r-t
09:55-u-p my dad
09:57would always say it's like start up your car and honestly I mean yep startup
10:09I come from an entrepreneurial family also I lived an ideal middle-class childhood you know we lived in a
10:16three-bedroom two-bath house with four kids and I seriously never even considered having a job that
10:23wasn't for me to work for somebody else and to answer to a boss and to have somebody else defining
10:29what my
10:30product was going to look like one of the moments in my life that stuck with me for a long
10:37long time I
10:37was probably about 16 years old things weren't quite so good and I remember my dad having a conversation with
10:44our next-door neighbor and the neighbor suggested to him you know but I hear they're hiring up at
10:49the mine maybe you could get a job in the carpenter shop and my dad's answer to that was there's
10:56only
10:56one thing worse than being flat broke and that's knowing I'm gonna make four hundred and twelve dollars
11:01a week for the rest of my life sorry I didn't know that that story would get an emotion out
11:10of me
11:10that's it's interesting when you're an entrepreneur there's no upper limit nobody's gonna tell you you
11:18can only make this much it's entirely up to you my mom was home with the kids and then as
11:30kids got
11:30older it was much easier for her to say okay I'm gonna go to the office so one night she
11:37has said okay
11:38I'm gonna be home I promise you and as soon as we get down I'm gonna take you guys all
11:41out for ice cream
11:43she had sold this big catering job I think it was like three thousand dollars that was a lot of
11:47money
11:47she'd gone to the bank and she said I want all of this in five dollar bills
11:52so it's a pretty big bag full of money and she called all of us kids and she said come
11:58quick come
11:58quick come come quick everybody come and go to the bottom of the stairs and mom's got something to share
12:04with you this is my vision okay what I remember so she got to the top of the stairs and
12:10she said
12:10okay everybody put your hands over your eyes and when I count to three look up so she counted to
12:17three she said okay open your eyes and she began taking that money and she threw it over the banister
12:26all we saw was money just coming down she goes pick it all up it's all yours whatever you can
12:32get it's
12:32all yours mom did this for you and we're gonna go shopping we're gonna go get ice cream
12:39it was her way of teaching us to visualize that if we work hard we're gonna see the benefit
12:47mom and dad built dreams and they taught us
12:57I got married to my first husband really early got pregnant really quick
13:04being a mother I knew I wanted my kids to look great and there were times when I wanted new
13:10things
13:11and I knew I couldn't just go spend the money I shopped for dresses at all big stores and I
13:18would look at
13:19the tag and I knew oh there's no way I wanted to be that kind of person that could say
13:26I've earned
13:27it I'm gonna I'm gonna buy that one day I went to the swap meet and there was a guy
13:33there with little
13:34girls dresses and they were the brands that I'd seen that were anywhere from 80 to 100 bucks and they
13:40were ten dollars I bought four dresses and I was so surprised that hardly anybody was buying them
13:48so I thought I wonder if I do a party for him I would invite all my friends and I
13:54do it in my house
13:55show some dresses and people come shop buy it and go I think we sold like 300 dresses the guys
14:04that I
14:04bought dresses from they were shocked and so he said okay Dan we have dresses to sell if you can
14:12book dress parties I'm gonna give you the profit to all these dresses and I'm gonna let you start
14:17your own business I just the dollar signs of excitement and thinking I can do this we'll do
14:25after-school parties I was on a mission to make this build up I started booking pop-ups I could
14:34put four
14:34parties a day they were an hour and a half long and three weeks I would book 15 parties five
14:40in
14:40Arizona five in Utah and five in Vegas I knew that I had a goal of how many pieces I
14:47needed to sell
14:48because I'm not a numbers person but by darn I know what's in that bank account I brought home about
14:55forty thousand dollars cash profit and I did that for about 27 years one day my daughter said hey mom
15:07do you think you could make me a maxi skirt she knew I could make patterns and sew and and
15:11create pretty
15:12soon I found myself cutting skirts out on my kitchen counter small medium and large skirts and I mixed it
15:20with a
15:20dress party within five months I sold 20,000 maxi skirts and I thought oh my gosh so we started
15:32selling
15:32only maxi skirts our business started in our home bags and bins started in our garage yes but then the
15:39garage filled up and it moved into one of the bedroom so then we turned all the furniture into the
15:43storage
15:44you're not well that just that was in three months people would just buy whatever we put up she would
15:53call me and she'd say on your way home I need you to go to LA and pick up more
15:56fabric I was like a deer
15:58in the headlights some of it was a dollar a yard some of it was three dollars a yard four
16:03dollars a yard we
16:04just didn't know what we were gonna get we just go and say oh that's a pretty one let's make
16:08that and
16:09so what that resulted in was this kind of urgency if you like that skirt you better buy it because
16:15there may not be another one like it and so while she was out selling them I started helping her
16:20get
16:20production done and that was how I kind of started into the business whether she invited me to to get
16:28involved with it I'm not sure if she invited me if I just push my way in but regardless do
16:33we get in
16:34fights yes we do what it's so great because there's so much passion between the two of us
16:40there's a lot of times I hate them I don't like them but you know what a lot wait a
16:45minute let's
16:45clarify that a lot we're going on a lot now anyway um
16:55one day I met a girl in Utah she said I've got 10 friends and they've heard the buzz and
17:01they want me to
17:02come and pick out skirts for them Brittany dove into the van and all I could see is her feet
17:08moving
17:08around pulling out okay I want that one and she threw it to me and I want that one and
17:12this is a
17:13good one and I called Mark on the phone and I said what can I do to make it valuable
17:18to her
17:20Mark did the math in his head and he said okay you sell them to her for this and she
17:25gets to make
17:26double the amount of money she picked out 20 skirts I said Brittany I'm gonna let you buy them for
17:33this
17:33much she did the math in her head and it was instant cash and an instant opportunity that is really
17:45when
17:46LuLaRoe started the name of the company stands for our first three granddaughters Lucy and then Lola
18:00and Monroe so Lucy Lola and Monroe is LuLaRoe when we quit saying how do I get what I need
18:11and the
18:12conversation started with how do we help others make money that's where the business started that's
18:18where the growth came from that's when we became what the world likes to refer to as network marketing
18:29LuLaRoe is a multi-level marketing company multi-level marketing companies which you may also hear
18:36described as direct sales start with the small number of people at the top and then they recruit
18:42people below them those people sell goods for a commission part of that commission goes up those
18:50people then bring in more people below them and down and down the line officially multi-level marketing
18:59operates as income opportunity based upon selling products it's a Tupperware party and it's really fun
19:08the girls get together and meet their old friends and make some new ones skincare anti-aging cream clothing
19:16it doesn't really matter somebody takes a product directly to the customer customer buys it the salesman
19:23gets a commission and this is legal but what is really being sold is the unlimited opportunity one
19:31person recruiting a multiple of other people and getting some of the money that they put in they in
19:38turn each will need a multiple of people so the number of people involved keeps increasing exponentially
19:46you can only go about 13 levels and you pass the population of the human race on earth when did
19:54you
19:54first learn what an MLM was probably in about 1982 actually probably before that my parents were Amway
20:10distributors in the 60s have you ever been involved in all multi-level marketing yes what multi-level
20:17marketing I tried to do Amway multi-level marketing is sometimes spoken of like it's a business model
20:27that has been around forever but actually it had a beginning there was an Adam and Eve of multi-level
20:34marketing neutral light and from that begot Amway we offer freedom we offer rewards we offer recognition
20:46and we offer hope Amway developed a model that converted the salesperson into the customer so the money would
20:55be made by multiplying the number of salespeople getting them to buy into it with fees and purchases and
21:04that would create the mainstay of revenue hey friends I'm so excited I want to show you
21:12today we're doing a full face a beauty counter I just in the past decade or so you've really seen
21:21an explosion of
21:22multi-level marketing companies Herbalife our bond many of them are you know cosmetics companies or wellness companies
21:30it has become almost universal it's everywhere on social media make the case that you have something
21:37great to offer recruits pay an entry fee and then they purchase a product that's where the money comes
21:43from LuLaRoe itself has this model and how did you go about having others sell the clothing I just mentioned
21:56it when
21:57they said they would like to sell also and be able to make some money from home and then I
22:05told
22:05them why don't you sell LuLaRoe do I look good I'm still single okay so I cannot be commemorated in
22:21any way
22:22other than gorgeous I am Ashley Laotaha I started in 2013 I was the third retailer to join the company
22:36I was born in Kailua Hawaii my husband was stationed with the army here in Washington and LuLaRoe kind of
22:46fell into my lap I saw a friend of a friend wearing a maxi skirt on Instagram there is nothing
22:53more
22:54comfortable or perfect than a maxi skirt when you're pregnant right there wasn't a way to purchase them
22:59online at the time so I called the company somehow got in touch with Deanne she called me out of
23:05the blue
23:05wanted to buy a skirt I said you know this is a really great opportunity for you to make money
23:10by selling
23:12skirts I told her I had just graduated from college and I had two little kids and I was pregnant
23:16okay
23:18well I'm gonna fly out there I'm gonna see what I can do to help you she flew up here
23:25and taught me
23:26how to fold the maxi skirts put them into a bag so that people could see the patterns and we
23:31would put
23:32them in like big Tupperware bins I would put them in the back of my SUV and take them to
23:36people's houses
23:37there are lots of women who still remember me lugging those Tupperware bins around and just
23:42being like what is this thing that you're doing like okay I'll buy a maxi skirt a lot of us
23:51who
23:51joined in the very beginning were of the belief that success is the best recruiting tool right
23:57success with your sales speaks for itself and when you go and you do a pop-up and you sell
24:0340 pieces
24:0410 women show up and they're all having a great time the clothing made them feel great there's an
24:09energy there that people want to replicate these are the things to a successful pop-up you've got
24:16to have music playing it's got to be upbeat fun and I used to tell them don't do refreshments they
24:22don't need them they're always on a diet and the goal was to always be making money and also finding
24:29new
24:31contacts one of the people that I met was Lindsay Wheeler I went to this vendor event I had my
24:36little
24:36booth set up she bought a couple of maxi skirts I set up a pop-up with her Ashley Lautaha
24:43came to my
24:43house and did a pop-up I didn't know anything about the brand no one in my area knew about
24:47it
24:48and it just that the wheels started turning like man I wonder if I could do this Lindsay called me
24:54one
24:54day and she was like what do you think about me joining the company like I don't want to step
24:58on your
24:58toes and I was like yeah girl go for it there were more retailers that were saying well I kind
25:09of
25:09want to do that and I thought okay come along let's do it together it's gonna be so fun I
25:15just make it
25:15real simple and easy pay us $10 a skirt sell them for 25 so you get $15 a piece profit
25:22it's not rocket
25:25science to sell clothing and so people wanted to join that it was like join the movement that was
25:32a phrase that was shared often
25:39LuLaRoe for me it mostly came through women that I had known in high school who were advertising on
25:45Facebook and Instagram thanks to social media I can see what they're up to and they can market to
25:56me LuLaRoe promised women if you're unwilling to invest enough of your time energy effort and money
26:05you will get this great payout so I went and did this party and came home and I handed Doug
26:14$300 cash he's
26:15like what is this and I said this is what I just earned selling 30 skirts at this skirt party
26:24and we
26:25looked at each other and said you know what this might be something we really want to look into doing
26:30because it could change our trajectory financially the first retailers they just kind of said well
26:39my husband I just built a beautiful home but I want all new furniture there's no money for that and
26:45so
26:45man they started hustling you show up to someone's house and they want you to be on the third floor
26:52and
26:52you're like okay I can do that I can bring this thousand pounds of clothing up your three flights of
26:58stairs I would be happy to there was never a time that I left having sold nothing maybe I sold
27:03two
27:03things but I made some money and I made a contact with someone and I was growing sort of my
27:08network
27:11they're telling you there is no limit the income opportunity is unlimited the product sells itself
27:26I was selling magic leggings that like fit everybody and letting people know why these wild leggings would
27:34look fun with a chambray shirt I didn't know much about the company I'd been gifted a pair of leggings
27:40that
27:41were super comfortable and super soft and I was like okay well these are the best thing I've literally
27:49ever felt in my life I got black pair of leggings and they were thick and they were soft and
27:55these are
27:56amazing pants I love them it did feel buttery soft the material was super stretchy it was perfectly fitted to
28:07anybody's body and I just I fell in love I felt cute I felt comfortable got into contact with a
28:14gal who
28:15sold these leggings and I was like you know I want to buy some more and she was like okay
28:19well you know
28:20come on over and buy some and I'm going well how does this work with LuLaRoe now the name is
28:28getting more and
28:29more out there it's getting more and more popular we want you to understand and feel secure in talking
28:37about your business with other people let them know there's opportunities they can make money I'm
28:42talking to my girlfriends and they're kind of going well what's the catch I'm going well I don't think
28:47there is one I mean you own the inventory that's not like any other business people can feel it they
28:53come
28:53over they see it there's you know pricing they pay right there I mean it's literally a store in your
28:58own home there is no catch oh look here are all the colors these are the warm colors see how
29:05you can
29:05really help you make that decision yes uh-huh with normal MLMs you're gonna get the same exact product
29:12everybody sells the same exact thing if you're selling lipstick everybody has the same lipstick colors
29:16if you're selling shakes everybody has the same shake flavors with LuLaRoe the stuff that we sold
29:23they had such a wide variety of products and you could pick and choose what you wanted to sell
29:27and so there was a lot of sharing of customers oh I don't have that but let me ask my
29:32team they might
29:33have it so that to me was something that seemed very communal versus competitive it just felt different
29:49different I'm a family girl right I love being a mom I love spending time with my children and the
29:55idea
29:56of being able to run a business and change our financial future and be a mom I mean it's like
30:04everything any mom ever wants right that really resonated with me you're important you're very
30:14important to mark and I and for all that you do and for all that you get up and get
30:19dressed show up
30:20and there's a lot of great things happening this is the company for you you guys we're the original
30:25we're the OG the original women have to do so much we want to see them succeed and that's what
30:33keeps me
30:34going there's no requirements not like you know get rich quick it's by product sell it buy it for
30:44wholesale sell it for retail if I have a business that works people will be drawn to it our retailers
30:51are selling mostly to people that they can see that they can talk to that they can discern what their
30:57needs are and create a relationship there are so many pathways to success I was just told that I could
31:05be
31:05home with my kids and I could make money and I love clothes this is a dream come true wow
31:16mm-hmm yeah I just have to remember my posture for 12 hours okay start handing me a drink or
31:25something we gonna be here for 12 hours hey girl hey all right I'll give everybody a minute to hop
31:32on
31:33and then I'll go cuz you can always rewatch it my name is Courtney Harwood I started with
31:38LuLaRoe in March of 2015 hey Vicki hi Sarah hi Megan within almost a year I reached the highest status
31:49in the
31:50company so this is part two oh that's a gang sign part two that's peace up part two I was
32:00very high up in
32:01the food chain per se got married right after college we have three children one who is now 12 years
32:11old and then
32:12surprise twins I became part of a twins mom group on Facebook one of the twin moms announced in the
32:23group that she was
32:24having a LuLaRoe clothing party so I ordered three pieces of clothing I got so many comments and likes on
32:35that clothing that that's when I
32:37started to look deeper into LuLaRoe and what it was all about I was working in corporate America rising up
32:45in the ranks I never really saw my
32:48children much because I spent more time at work I felt like I was missing out on them growing up
32:56part of what attracted
32:59me to joining LuLaRoe was the hope that I could make what I was making if not more working less
33:08than being able to spend more time with them
33:12I mean in a perfect world who wouldn't want that you are beautiful amazing you are smart compassionate confident
33:24free we are mothers building a community making a difference through social retail we are LuLaRoe
33:40How can we create the person you are a model maybe and they said they treat this is the one
33:41big family They treated us like one big family
33:43Look at these people if they can all vacation together take time off together and work together
33:52We are connected
33:55Then my family can do that too
33:58I contacted the retailer that sold the clothes
34:02and said I want to know more about this company and she explained to me that it
34:07was a newer company and if I wanted to join now is the time and I said okay
34:14let's sign me up she then told me well there is one thing I need to talk to you
34:18about and that's the startup cost $5,000 my mouth immediately just dropped me and
34:30my husband were struggling and we were in debt always robbing Peter to pay Paul
34:36and at that point Peter was broke I actually ended up going to the credit
34:43union on my lunch break and asking them for a loan to start the business I came
34:53home that day and without telling anyone I went ahead and signed up to be
35:00a retailer with LuLaRoe I remember going I have to tell my husband I just did
35:07this so I did tell him he shook his head and he just said no company you have to
35:14pay to sign up and I said but this is different I promise you just watch me do
35:20it and let's see where this goes you know if you had asked me 10 years ago if I'd
35:26be selling clothes I would have told you you're crazy it's not easy but if you're
35:33passionate about the brand it's not work I can make the amount of money that I set
35:37out to make depending on how hard I was willing to work on any given day and I
35:40had the control if you want to create an incredible wealth identify an
35:46underutilized resource and you know what there is an underutilized resource of
35:51stay-at-home moms and they have chosen to be a mother and if you make that
35:56choice you pay a price career wise in our country right now we have a lot of
36:02people of faith that have been attracted to this business here we've got this
36:06army of women who are smart passionate beautiful funny educated and want to do
36:13things yeah awesome and and and we want to give them here express all of that
36:21take your creativity your passion your excitement for life and here's a place
36:25that is a pure meritocracy show up do it I'm so blessed to be a part of LuLaRoe
36:31and our retailers everybody you're such amazing people and I just want to say
36:36thank you and just remember you are never alone we got you I love you it's the
36:41community it is the camaraderie it is it is LuLaRoe this is the sisterhood and
36:48this is why I love working for this company
37:03we kept trying to keep up and there came a moment where it was like okay so
37:07this is we got to get it organized and Deanne just looked at it and she said
37:13well before we talk to anybody else I want to talk to our kids and give them an
37:16opportunity
37:21there was a meeting that my mom and dad wanted to have with all the kids they
37:25invited us all over and they pretty much laid it all out Mark started to write all
37:32the numbers in front of us of like the business and how it was doing and what
37:36they were selling and then also writing down all the needs of the business like
37:40these are the things that we need in order to run this business and it was like
37:44accounting photography social media website you know production all these
37:49different things and then they have
37:56they asked for our help they wanted us to be a part of something that they were seeing
38:02success in they didn't want it for themselves the business consultants asked my mom and dad
38:07like well what's your exit strategy and they both looked at each other and they're like death
38:12because they they want to leave a legacy on not for themselves for any family retailer anyone who wants
38:23to come and is attracted to this business can just be absorbed in the blessings that it will provide for
38:32all and more
38:42oh yeah hey what's going on man do I look okay I have a little bit of a hole in
38:49my
38:49pants what's that oh yeah my wife picked it out for for you guys my name is Sam
39:01and I'm Deanne's nephew there was always kind of this entertainment social aspect in my family
39:09my muscle milk brings other boys to the yard and they're like it's better than yours
39:14I always kind of was a little bit of a showman growing up
39:17I will leave your mouth
39:34I joined in 2015 I got hired as the events director
39:39I kind of didn't know what to expect but like I wanted to create something that was exciting for them
39:48I was the same age as this demographic I was born in the 80s I mean I'm a typical older
39:55millennial
39:57I would play like stuff that was new and cool like a song that just came out and they'd be
40:02like okay
40:02cool but then I'd play like TLC scrubs and they'd go wild or in sync you know and I'd be
40:09like okay
40:10I was catching on like what the needs were
40:19one of the first events needed someone to present Deanne with this award and I was like you guys we
40:26have
40:27to get someone that's like straight into their sophomore year why don't you just go with the best
40:33dancer it worked out perfect to get Mario Lopez he was available he was way under budget we just
40:45asked him to show up and take pictures at the end of the red carpet with 300 women it was
40:53epic
40:54they were taking pictures of Mario Lopez hosting it on social media and no joke the next Monday there
41:02was like 11,000 people wanting to join everyone's all in and ready to like lay down five to ten
41:09thousand dollars on the clothes I will tell you right now we're not in the clothing business we're in
41:17the people business we know that if you're happy and confident you can sell anything how's everyone
41:25doing it was good hey hey hey everybody this is mama got us really quick before I want to get
41:31started you
41:32guys I just want to give a shout out to Leslie how do you work she works for me girl
41:37is just thank you
42:05who gets to experience that explosive growth and income in
42:10success look what we're at pack those outfits pack those clothes pack the suitcase here we go
42:23catastrophic growth that's a pretty close word for what was happening it was a grenade exploding
42:31it was like flying a plane while you're still building the plane and you don't even know how all the
42:39pieces of the plane work and you've never flown a plane you're not even a pilot it was a corporate
42:47tornado for sure you don't know what that tornado is like unless you're in the middle of it
42:52looking through the eye of the tornado
43:03this is the greatest psychological experiment in history because everybody gets a box of stuff
43:08and what did you do with it helping families blessing lives was their motto and I started to see this
43:19light at the end of the tunnel that that was going to happen for me I thought I had answered
43:25all of my
43:26questions and problems that I had and it seemed to get to be true and it was they went too
43:34fast way way
43:36too fast
43:49so tell me what to do now
43:53Cause I want you back
44:07It's hard to say I'm sorry
44:11It's hard to make the things I did and done
44:15A lesson I've earned too well for sure
44:22You're all I ever wanted
44:26You're all I ever needed
44:30So tell me what to do now
44:33When I want you back
44:37Tell me what to do now
44:40When I want you back
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