00:00Now while many people are familiar with the brand, not too many people know that it was
00:03actually started by two former employees of another well-known Japanese electronics company,
00:08and their goal in making this new company was to create better audio products than their
00:11competitors. After all, one of the founders had over 15 years of experience working for this
00:16other company, starting off as a field engineer before moving into sales and eventually becoming
00:21the director of the mobile audio division. The second founder had even more experience at nearly
00:2620 years. He started off as a sales engineer before moving on to product planning, then became the
00:31general manager of the mobile audio division. So you can imagine the kind of experience these guys
00:35bring to the table. And it wasn't long before they started developing products that really shook up
00:39the industry. For instance, in 2006, they introduced the A8, which was the world's first portable music
00:45player to support lossless playback via AirPlay. Then in 2007, they released the M, which was the
00:50first product to offer both a PTX and AAC support simultaneously, thereby allowing iPhones to play
00:56high-quality audio over Bluetooth. After that, in 2010, they introduced the world's first wireless
01:02headphone that supported high-res with LD5.0. And in 2011, they continued to push the boundaries by
01:09introducing the world's first wireless speaker that supported AP. To date, the company has filed over
01:14170 patents in 21 countries, and they continued to release new products with the latest being the A10.
01:20Now what makes this product so special? Well, unlike their previous dApps, which focused on
01:25lossless playback, the A10 takes things to the next level. By incorporating DSEE Extreme in AI tech,
01:31developed by Inc. This means that it can upscale the resolution files such as those found on Spotify
01:35to a much higher resolution and quality.
01:38a very important part of the LBGC system.
01:38Okay.
