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00:02Target is targeting young families to reverse a prolonged sales slump, according to Reuters.
00:08The retail giant is adding 2,000 items to its baby category and launching baby boutiques in
00:15200 stores where parents can test strollers and consult shopping experts. The retailer posted
00:21its first strong earnings in a year, with sales climbing 5.6% year over year and doubled its net
00:27sales growth forecast of 4%. New CEO Michael Fidelka is investing $2 billion in product mix
00:34improvements, store remodels, and payroll. Target has also added 1,500 health and wellness products,
00:41including kid-focused vitamins and baby care items. Shares fell 5% after the announcement,
00:47as analysts noted ongoing competitive pressure from Walmart and other low-price rivals.
00:52For all things money, visit Benzinga.com.
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