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00:02Walmart will begin rolling out new packaging for its Great Value private label in May,
00:07covering nearly 10,000 items while keeping prices and products unchanged, according to CNBC.
00:13The redesign starts with snacks and expands to other categories over 18 to 24 months.
00:19The brand reaches 87% of U.S. households, according to Numerator.
00:23Walmart said the update responds to customer feedback that packaging lagged behind product
00:28quality. The company also aims to improve in-store visibility and online order picking efficiency.
00:34The overhaul comes as competition intensifies from other private labels and as Walmart attracts
00:39higher income shoppers with expanded offerings and faster delivery options.
00:43For all things money, visit Benzinga.com.
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