00:00Casablanca is offering a glimpse into where the beauty industry is heading as professionals
00:05and enthusiasts gather at Cosmetista Expo North and West Africa to explore products
00:12that blend wellness, technology and tradition.
00:25Ten years ago people were more interested in organic products, now they are looking for
00:31vegan products and safer ingredients that do not arm the air or skin.
00:41The event also highlights how beauty can support confidence and recovery.
00:46This Lebanese specialist showcased semi-permanent makeup techniques.
00:53Cancer patients undergoing chemotherapy often lose their hair and eyebrows.
00:59While they can use wigs for hair loss, solutions have also been developed for eyebrows.
01:04This is why microblading was created and has become a global trend gradually replacing traditional tattooing,
01:12which is no longer commonly used.
01:14Today there is microblading, micro shading and shading techniques.
01:19There are also products available to remove old microblading and create a new one.
01:25This is why it is called semi-permanent makeup.
01:31Moroccan company Spectre introduced a DemoView, an artificial intelligence device that analyzes skin conditions in seconds.
01:43We are presenting the DemoView, an AI powered device that provides a complete skin quality diagnosis.
01:50It is a new innovation in Morocco and offers a full analysis of the skin including wrinkle, pores and other
01:58skin conditions.
01:59It also helps dermatologists, beauty centers and parapharmacists.
02:04From traditional Moroccan haman products to Korean skin care and advanced aesthetic tools,
02:10the expo reflects a beauty industry increasingly centered on care, personalization and technology.
02:17Thanks for the WOODS.
02:18g
02:18.
02:19You
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