Saudi Arabia's Public Investment Fund (PIF) has been officially named an "Official Tournament Supporter" of the 2026 FIFA World Cup, covering North America and Asia. The tournament, which will be co-hosted by the United States, Canada, and Mexico from June 11 to July 19, will be the first edition to feature 48 teams. The partnership will support grassroots programmes, youth and women's football, education projects, and infrastructure development. Saudi Arabia is also set to host the 2034 World Cup, with critics accusing the country of "sportswashing" over its human rights record.
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