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  • 9 months ago
Author of “Kingdom of Football” Dr. Kristian Coates Ulrichsen explains how hosting the 2034 World Cup highlights Saudi Arabia’s global ambitions and deep passion for football.

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00:00What about hosting the World Cup in 2034?
00:02What message does that send out about the kingdom and its global standing?
00:06Well, I think it sends out a very clear message that Saudi Arabia is able and willing to be the first single country host of a 48-team World Cup.
00:14We'll have three hosts next year in U.S., Canada and Mexico, and then six hosts in 2030.
00:20It, I think, cements the notion that the Gulf in general is the new epicenter of sport, especially in the Asian Confederation,
00:29where we've had now four out of five Asian Cups taking place in the Gulf.
00:33Obviously, we had the World Cup in Qatar in 2022, so a second World Cup in 12 years.
00:39And I think the lesson from 2022 was the Saudi performance, especially the win over Argentina,
00:46the absolute scenes of wild celebration that followed it showed that Saudi Arabia has a depth to its football passion
00:54that many people outside Saudi Arabia maybe weren't aware of.
00:57And so hosting it in 2034, I think, would be a way to showcase the depth of interest and feeling across the kingdom in football more generally.
01:09We'll see you next year eventually.
01:09We'll see you next year.
01:10You feel free.
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