00:00hi and welcome back to the M&I packaging youtube channel thank you so much for watching we're
00:06happy that you're here today we are discussing why custom cosmetic packaging has gone viral
00:14before we get started be sure to subscribe to our youtube channel and turn on the notifications so
00:20that you never miss one of our many informative videos now let's go ahead and get started custom
00:26cosmetic packaging is used to improve the appearance of a product and this is crucial
00:32because customers at the store are looking for products that have aesthetically pleasing packaging
00:38that really stands out to them and captures their attention with the use of custom cosmetic packaging
00:44brands can now enhance the look of their product and their brand identity here are a few tips to
00:50get your brand packaging to stand out real beauty lies within simplicity and this is so true even for
00:59packaging customers are looking for packaging that is easy on the eyes that's aesthetically pleasing
01:06that captures their attention things such as light patterns or earthy tones neutral tones simple
01:15patterns and simple colors go a really long way in capturing customers attention a little gold never
01:24hurt anyone gold is very luxurious and it's very elegant a gold or a silver foil would be a very
01:33elegant
01:34upscale detail to put on packaging brands really like to utilize this feature because it's a nice touch
01:43and it upscales the product in such a beautiful way bring a haptic appeal through your packaging
01:52customers are highly influenced on making a decision when purchasing products by appearance and by tactile appeal
02:01making sure that your product looks good feels good and makes the customer feel good is what's going to
02:09determine whether the customer buys your product keeps your product and repurchases your products
02:15how does your packaging look to the customer is it aesthetically pleasing does it have a nice color
02:22palette is it easy to read and how does your package make your customer feel physically with it is it
02:31made
02:31with a glossy finish does it have a matte finish do you use high quality packaging material and how does
02:39your packaging make the customer feel emotionally do they relate to it do they gravitate towards it do
02:46they feel good about it these are things to think about with your brand's packaging appearance to emphasize
02:53your brand explain your brand's story and values packaging is a really powerful tool to communicate
03:02your values for your target audience you can share what your brand stands for what it believes in
03:10what it contributes to and learn more about your target's audience values and what they're looking for
03:16when supporting brands you can easily incorporate these important things onto your packaging and have your
03:25brand really stand out with different words graphics colors and different shapes select designs that enhance
03:34the customer's experience customers want aesthetically pleasing packaging this is known all throughout the industry
03:43online e-commerce and in brick and mortar retail stores even top cosmetic companies that work with big beauty
03:52influencers know to notate on the packaging and the aesthetic feel and look creating custom beauty packaging
04:01for your cosmetic company is going to be the game changer the thing that sets you apart from all of
04:07the rest
04:08from so many different color palettes and sizes patterns fonts there's so many endless options
04:17that you can use to create an identity for your brand to bring in traction and sales from customers to
04:25your brand
04:25have your brand stand out with custom packaging with eminek packaging please check out our links down below we are
04:33more than happy to help you and serve you i hope you found this video informative and helpful if you
04:39did please
04:40thumbs up the video stay tuned for a new video very soon and until then i will see you guys
04:46very soon
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