- 2 days ago
Dragons Den - Season 23 - Episode 01
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00:00The doors to the den are open once more, and the battleground for business is set.
00:07This is where fortunes are made and futures are forged.
00:12But in this brand new series, the game has changed.
00:18Alongside four seasoned dragons stands a revolving door of fierce investors.
00:24Ambitious, competitive and ready to take on the old guard.
00:30Joining them tonight...
00:32I'm Jenna Meek. I'm a serial entrepreneur.
00:35I'm currently the co-founder and CEO of Refai Beauty.
00:38She's shaken up the cosmetics world with one of the fastest growing UK brands.
00:43Welcome to the den.
00:44Yeah, it's going to be good.
00:45We're the same age, aren't we?
00:46We are.
00:47Wow, and you look so much younger than me.
00:50Now, this next generation powerhouse is hungry for more.
00:54I quit my job in fashion and started my first business with £3,000 of my own savings.
00:58I scaled that to a multi-million pound business.
01:01My vision is to own this world.
01:06I started my second business with a mission to simplify beauty.
01:10And we are on track to build a billion pound beauty empire.
01:13I'm a vision person. I'm a mission person.
01:16That's all I care about.
01:18I know exactly what I can bring to a business.
01:20So if there's a fight for an investment, I will be absolutely fighting for it.
01:24That's why I get so annoyed when someone says, oh, you can source it from China.
01:27You can source anything from China.
01:29I am not scared of any of the dragons.
01:31If anything, they should be scared of me.
01:35It's a battle for the next breakthrough.
01:38And the dragons are ready to strike.
01:48Hi, I'm Chloe.
01:50I'm founder of Hat and Spicy.
01:52Hat and Spicy.
01:53Hat and Spicy.
01:55Hat and Spicy.
01:56The hat I'm wearing is upcycled from a sun hat that I thrifted online.
02:01And we've turned it into this fabulous piece, perfect for your wedding.
02:06This is right up your street, Stephen.
02:08I can see Stephen in one of those.
02:11The pink one, Stephen.
02:12The bunny one.
02:13Could probably make you a pair of trousers to match.
02:15I've got to be honest, I was drawn to the bunny ears.
02:19It's green.
02:20Oh, wow.
02:21Oh, my goodness.
02:22Right now, I'm feeling very nervous.
02:26But I've got all my dancers with me who are giving me that kind of comfort blanket.
02:31I've got it.
02:34It's going to be amazing.
02:35I can't wait.
02:41It's going to be amazing.
03:10Hi, dragons.
03:11I'm Chloe, founder of Hat and Spicy, a maximalist accessories brand that transforms pre-loved hats into one-of-a
03:18-kind handmade headwear.
03:21Each piece is playful, bold, and totally unique.
03:24I'm here today asking for £50,000 in exchange for 15% of the business.
03:30At Hat and Spicy, our mission is simple.
03:32We take tired old hats, slip them a little magic, and turn them into the life of the party.
03:37Currently, I run the business solo from a shared studio in London.
03:41We're a slow fashion brand that champions quality over quantity.
03:45With around 80% of our hats being upcycled from thrifted finds, buying deadstock fabric, repurposing materials, and patchworking our
03:53offcuts, we aim for zero waste, while offering a luxurious and ethical alternative to mass-produced fashion.
04:02Rooted in the vibrant festival, performance, and nightlife scenes, our hats have been worn by A-list actors, global pop
04:09stars, and plenty of TV's well-known drag queens.
04:13Thank you so much to my models.
04:15And I've actually made you each your own custom hat, tailored to how I feel like maybe your personality would
04:21shine through a hat.
04:21Oh, I love that. Risky. Very risky.
04:27Hats, which have been repurposed into bespoke designer headgear, are the offering from Chloe Messa.
04:34So, Peter, you have got a big patriotic number for the king of the UK retail.
04:40I love it already.
04:41Matches your suit, actually.
04:42It's amazing.
04:44Chloe is seeking £50,000.
04:47Deborah, for you, you have got this big, bold, colourful number.
04:51I just love that.
04:53In return for 15% of her business.
04:56And Tuka, for you, we've got you some bouncing bunnies.
05:01Oh!
05:02Wow!
05:03So, if you pop them on, and then if you pump these...
05:07There you go.
05:10Tuka Suleiman might be all ears, but will any of the dragons be eyeing up a deal?
05:17It's an even taller than usual Peter Jones to begin.
05:26Chloe, hi. Hello, sorry.
05:27Can we be a bit more serious for a moment, please?
05:30I'll try.
05:32So, when did you start this business?
05:35So, it started in 2022.
05:37Yeah.
05:38What was your turnover in the first year?
05:40So, our turnover for that half year, it was 7,122.
05:45OK, so, 7K.
05:46Yeah, 7K.
05:4720, 23?
05:4823, 25K.
05:5025K.
05:51And 24?
05:52Er, 30,626.
05:55Are you making a profit?
05:57I have been.
05:58They've just...
05:59For this year, we're actually running at a loss of £500.
06:03So, when you made that 30K last year, did you make a profit on that?
06:06I did make a profit, and it was £3,785.
06:11Did you pay yourself?
06:12Yeah, so, I pay myself a monthly salary of just around £800, just under,
06:17and I've taken dividends of £16,000 from the company.
06:20And you can live on that?
06:21I can.
06:23I live quite frugal, and I like to thrift and upcycle,
06:28and at the moment, I'm not really going out that much.
06:31How old are you?
06:3222.
06:33OK, same age.
06:34Same age as Jenner, so...
06:35Thank you, yeah.
06:39Hi, Chloe.
06:40Hi.
06:40So, my background was in festivals.
06:42I actually started quite an unsustainable festival brand, Glitter, First Jewels,
06:46and decided to kind of stop it all because it wasn't sustainable.
06:51And I felt at the time, in the festival industry,
06:54there was a lot of fashion brands doing this, but not sustainably.
06:57So, actually, this is a really clever route to create pieces like this
07:01that you're not wearing every day, but they create really special memories with.
07:05Have you been to any festivals?
07:07Have you had stalls at festivals?
07:09Have you explored that yet?
07:10Yeah.
07:10So, I haven't been to festivals selling, but this summer, I've got a commission for a festival
07:17in Albania called Unum, which is an electronic dance techno festival.
07:21And then, at Glastonbury, I have not got a pitch in the site, but it's a boutique campsite
07:27that's off-site, and it's a space where people are paying a lot of money to go bougie,
07:34and the price point of my hats is not, it is a bit higher.
07:38So, on average, my hats sell for £250, and hopefully that's the market that I want to be getting into.
07:46But, yeah, I'm at kind of the ceiling of what I can do on my own.
07:51Chloe.
07:53Tuka, hello.
07:54I think you are very talented.
07:58And, in a way, I've looked at this and said, you could carry on the way you are, do one
08:05-off pieces,
08:06and have fun, and make a bit of money.
08:09Yeah.
08:09Or, you could say, I could design product, and somehow create areas where I could create a business.
08:19But what worries me, more than anything, is how big can this get?
08:24So, you're a one-woman band, and in order to create this vision, you need more people,
08:35you need a lot more than £50,000, right?
08:39You need premises, ideally a little shop with a workshop in the back.
08:45Yeah.
08:46Yeah.
08:47Going to be a tough one.
08:53Chloe, so, you're very, you know, you're talented, and I think these are, when I first saw them, I thought,
09:00what?
09:01But actually, they're really cool.
09:02You know, they are really cool.
09:04I love that they exaggerate every nod and every shake as well.
09:09But I don't see that it's an investment.
09:14OK.
09:15Because I can't see the mechanics that turn it into a sort of, a day-to-day business that can
09:21just keep throwing off profit, which you need.
09:25Yeah.
09:25You know, and that's the bit that I can't find.
09:28And for that reason, I'm out.
09:35Chloe.
09:36Yes.
09:37When I look at this business, I do think that you probably don't want an investor.
09:42I do.
09:43I'm not sure you do.
09:46I think you might need a partner in the business, someone to bounce things off.
09:49Yeah.
09:49But investor is a slightly different animal, especially a dragon, because we put our money in with the prospect of
09:56getting a return on that money.
09:58And the struggle that I have is, I don't, I can't see that here.
10:31So I'm going to say that I'm out.
10:32There's something really special here, and someone else will just pull you in the wrong directions.
10:37Like, you need to lead the vision and be focused on it, and you will, you will blow up, because
10:41you already are blowing up.
10:42So well done.
10:43But this is an investment for me, so I am out.
10:48Thank you so much.
10:52Chloe, the really interesting thing is that I really like it.
11:04And I genuinely think you do need an investor.
11:07It's the very thing that you need.
11:09I really do.
11:11You really, really do, because you don't have the experience of knowing how to build a business, but yet you've
11:18got the creative genius within you.
11:20And sometimes that's what makes creative geniuses get noticed, is that they're backed and supported by people that know how
11:29to run businesses.
11:34But I think this is a very big risk.
11:38So I'd like to partner with Tuka Bunny.
11:42And the reason for that is that there is no better person that understands the fashion world and the fashion
11:49market.
11:52So I would like to make you an offer.
11:55Oh, my God.
11:57Okay, thank you.
11:58I'm going to cry.
12:03But my offer would be to share with Tuka, if he would be willing.
12:08Oh, he's put me on the spot, hasn't he?
12:10Come on, Tuka Bunny.
12:13So you've asked for £50,000 for 15%.
12:16And I'd like to offer you £25,000...
12:24..for 15% of your business.
12:30Okay.
12:34You are very talented.
12:37That, I can say.
12:39I know I can help.
12:44So I am going to make you an offer.
12:47Um, I'm going to give you half the money.
12:52That's £25,000.
12:53And I'll match penis offer at 15%.
12:59Yeah.
12:59Do you need to think about it?
13:00No.
13:01Okay.
13:04I really want to do it, yeah.
13:06I want it to be...
13:06I want it to be a big brand.
13:10Right, let's do it.
13:13Come in, bring it in, all of us.
13:15Come on, Tuka Bunny.
13:17It's a feather in Chloe's cat.
13:20Well done.
13:21She leaves the den with £50,000...
13:29..having given away double the 15% equity originally on offer...
13:33..in exchange for double the dragons.
13:37Working with Peter and Tuka is going to be amazing.
13:40Oh, my God.
13:43I'm buzzing.
13:45I think you guys have gone absolutely mad.
13:47No, but she is special.
13:48Really special.
13:49Yeah, she is.
13:49If I can give this young lady an opportunity to improve her life,
13:54that's what I'll do.
13:55That whole speech would have been great without the money is on it.
13:58I can't take you seriously.
14:15OK.
14:16My name is Miraj Husainov.
14:17I was born in Azerbaijan, but I've spent most of my life in London.
14:20OK.
14:23Let's do this.
14:25My family have got amazing work ethic.
14:28It's been amazing watching them come into a country where they didn't even speak a language.
14:31Hello, Dracula.
14:32And work really hard to raise me and my sister.
14:36And, yeah, that's definitely been a big inspiration.
14:40When I started the business, I didn't have any savings in the bank account.
14:44So it's been a real journey of pushing the boulder up a hill,
14:46and now it really suddenly feels like we're chasing it.
14:58Hello, Dragons.
14:59I'm Miraj.
15:00And today I'm seeking £70,000 in exchange for a 4% equity stake in my business, Mosaic Journal,
15:07a photo printing app with a little bit of a twist.
15:11Collectively, we take over 2 trillion photos a year.
15:15Now, the reason that we take those photos hasn't changed in decades.
15:19But the way that we store and share and experience those photos, those memories, has changed dramatically.
15:25When I visit my parents, they get out these amazing photo albums
15:28that show their life journey from Azerbaijan, where I was born, to here, England.
15:33What about my life journey?
15:35I felt trapped, lost in my phone.
15:37So I created Mosaic Journal.
15:39When you sign up, we send you an empty Mosaic Journal.
15:43And then, using our app, you upload one photo a day.
15:48Uploading is simple.
15:49Tap a date, pick a photo, and that's it.
15:54Once a month, for less than a tenner, those photos are printed and sent to your home for you to
15:58keep forever.
16:00You can even add the date and the location directly onto the photographs,
16:03so you always remember where and when it was taken.
16:06Filling your Mosaic Journal is easy.
16:09The photos slot straight in.
16:10And inside each one of these, there's 365 slots for a full year of your life.
16:16We've kept things lean.
16:18It's just me and my developer.
16:19Yet, through posting consistently on TikTok,
16:21we've managed to grow to 1,000 paid subscribers in the last few months.
16:25I've brought a Mosaic Journal for each of you, with photos from my own journey in there.
16:29And as you look through them, I ask you this.
16:31How would you feel if, instead, it was full of photos from your journey that got you into those chairs
16:37that you're sitting in right now?
16:39I would have preferred it.
16:44A physical photo journal featuring daily snaps from a customer's smartphone picture library
16:50is the proposition from Murad Hussainov.
16:54Peter, if you could just take this one, please.
16:56Is it that one there?
16:57Yes.
16:58Cool.
16:59There you go.
16:59I mean, they're quite heavy.
17:00Murad is seeking £70,000 in return for 4% of his business.
17:06So, this is one year?
17:08Yes, one year of photos.
17:10So, can this entrepreneur make more memories to treasure in the den?
17:15Or will this particular outing turn into an occasion to forget?
17:23Hi.
17:24Great pitch.
17:27So, tell me, what else is out there on the market like this at the moment?
17:31We see our competitors in three categories, essentially.
17:34We see photo printing, photo journaling, and social media as well, because we're actually a social photo printing app.
17:43But in terms of this exact concept, like a photo diary with a subscription photo service that sends you photographs
17:49automatically every month,
17:51there's nothing like that on the market right now.
17:53And just on that, so a social app, can my friends see this?
17:57Yes. So, part of how this started was I was spending a lot of time on social media,
18:03and I was thinking, this is not a real reflection of my life.
18:06I feel that social media is broken, because they're incentivized to get us to spend as much of our time
18:11as possible on our phones.
18:12So, what I wanted to do was create a solution where you could still capture and document your life with
18:17your friends,
18:18but it felt a little bit more positive and uplifting.
18:21I love that.
18:22So, in terms of the social features, you can add your friends.
18:25They only see the photos they're tagged in, and we're also introducing something called Share in Real Life,
18:30where, let's just say, we were friends on the app.
18:34I could just, with the click of one button, complete frictionless sharing,
18:37send you like a framed photograph that we have together,
18:39and because the app stalls the data for the address, I wouldn't even have to type it in or know
18:44it.
18:44I could just send you a gift.
18:47Amazing. No, thank you so much.
18:48Thank you for your questions.
18:52Murad.
18:53Hey, Peter.
18:54Really beautifully packaged, by the way.
18:56Thanks.
18:56Really smart. I like it a lot.
18:59So, what do you pay to be part of this?
19:02So, the photo album is £29.99.
19:05Yeah.
19:05You can buy that once, and then the photographs are £9.99 a month,
19:08including free shipping for about 31 photographs.
19:12OK. And then, when did you start this?
19:15It was incorporated in the end of 2021.
19:18I can take you through...
19:20Do you mind, just to see the growth over 22 to now?
19:23In 2022, we did £400 turnover and a net loss of £30,000.
19:29In 2023, we did a turnover of £11,000 and a net loss of £84,000.
19:36In 2024, we did a turnover of £36,000 and a net loss of...
19:49..45,000.
19:51And what do you project the next 12 months?
19:57We project the turnover of around £270,000.
20:00Right.
20:01And you're valuing the company at two point... How much?
20:04£1.75.
20:05We're not using a revenue multiple to get the valuation...
20:07No, you're using a crystal ball.
20:09Look, we raised six months ago to £2.5 million in valuation
20:12before we had £80,000 of revenue in the last four months.
20:17And you own... How much do you own of the business?
20:19Yeah, so I own 63.5% of the business.
20:24If I gave you £1 million for this business, would you sell it?
20:27What? Of course. Of course.
20:29I'm just... I'm just...
20:30No, I wouldn't.
20:31You wouldn't sell it?
20:32No. I think... No.
20:34I think this business can get really big.
20:37Photobox exited on estimates of half a billion dollars too.
20:44Let's get back to reality.
20:46OK.
20:47It's a photo album.
20:49Yes.
20:50And, you know, it's a photo album
20:52which will probably appeal
20:54to a certain percentage of the population.
20:58Yeah.
20:59Or to everybody.
21:00Because it's quite...
21:01It's not a photo album.
21:02Sorry?
21:03It's not a photo album.
21:03It's a photo diary. It's a photo journal.
21:05It's not a photo album.
21:06What is it?
21:07That's like saying Uber Eats or Deliveroo is food.
21:11They're not food, are they?
21:12It's the user experience that we're delivering.
21:14It's time and effort, effectively, achieving a goal.
21:16It's doing it for me.
21:17I could buy that photo album tomorrow.
21:19But, Tuka, would you then go and print out ten photos,
21:23write on them, put the date on them, put the location on them,
21:25or would you rather pay me ten quid and I'll do it for you?
21:29But I don't want it.
21:30That's... You're not the target customer.
21:31I'm just saying. I'm not your target...
21:32That's what I'm...
21:34If you let me finish, what I said
21:36is at the end of the day,
21:38you have got a limited amount of people that would want this.
21:43You've got the...
21:44Stephen's one of the...
21:45There's one gratitude journal
21:47which recently sold over two million copies
21:49and they don't have a subscription business like we do.
21:51Looking at this as a journal instead of album
21:53is how we're looking at it.
21:57But you've been going four years
21:59and you've turned over 80 grand.
22:02My business, some of them do that in one day.
22:05Mm-hmm.
22:05Not when you first started, though.
22:07We'll get there. For sure we'll get there.
22:09No, no, no. But at what cost?
22:10So when I invest £70,000...
22:13Yes.
22:13When do you believe that I will have my money back?
22:17We're targeting an exit of three to five years.
22:19However, if you would want to sell,
22:20there will hopefully be liquidation events
22:22on that journey
22:24where somebody might want to buy your shares.
22:27However, I would love for you to be part of the journey
22:28and double down if the company's doing well.
22:31Not your valuation. I could change the valuation.
22:33You want to put it up?
22:37No, I don't think I want to put it up.
22:42So, you're very credible,
22:44but I think this is going to take longer than you think.
22:48For that reason, I'm out.
22:50OK, thank you.
22:56It's interesting.
22:57Look, I own Jessop's, right?
23:01And I own Jessop's photo as well.
23:03We've got hundreds of thousands of customers.
23:11So, this is not a challenge
23:14for us to be able to do something like this.
23:16I think it's a really neat idea.
23:17Mm-hmm, amazing.
23:19And, you know, I could really help you here.
23:26Similarly, I could also do it myself quite easily.
23:30And, in a way, I wish you didn't have your shareholders.
23:35Why?
23:36Because I would probably offer you an amount of money
23:38for the business and bring it in-house
23:42and offer you a job as managing director
23:44of our whole photo group worldwide.
23:47Mm-hmm.
23:48Because I think you're exceptional as an individual.
23:50Thank you, Peter.
23:51I'm going to say, though, sadly, that I'm out.
23:54But that's of no means a reflection of you.
23:57I think you've done really well.
24:00Thank you. Thank you very much.
24:05Mariah, hi.
24:07I think this is where I'm at with it.
24:09I love the idea of storytelling.
24:11I love the idea of, when I go on holiday,
24:14being able to select the right amount of pictures
24:16and put them in a book.
24:18But I feel like, for me, he's quite busy,
24:21but also wants to do this.
24:22I feel quite overwhelmed that it's a year
24:25and how much I have to do to complete this.
24:27But I do love where you're kind of going with it.
24:31I just don't think it's perfect.
24:34So I am out, but I do wish you the best of luck.
24:50So, do you know, when I sit here so long
24:53and we're kind of, you know, in limbo,
24:56it's for one of two reasons.
24:57Or my gut does one or two things.
25:00It goes, I've been in here too long.
25:02I don't love this enough.
25:04So I really do need to.
25:06I really do need to declare.
25:08Or it says, there's something in here holding me in.
25:15And I think there is something about this.
25:18You have got something.
25:21And I know environmental credentials are very important to you.
25:25And we've really doubled down on that as well.
25:27I don't think there's anything...
25:29If I were you, I'd be really quiet now
25:31because my next phrase was,
25:33when I take a breath like that,
25:35it usually means...
25:40So...
25:44I'm going to make you an offer.
25:49And I'm kind of surprising myself a bit,
25:51to be perfectly honest.
25:52But there is something about you
25:53and there is something about this.
25:56However, your valuation, I've got to tell you, is crazy.
26:00You asked for £70,000 for 4%.
26:04So I am going to offer you all of the money.
26:07But I want 12% of the business.
26:11Thank you for your offer.
26:16I really like the business.
26:20I really like it, in part because it's something that I wish I had.
26:24Because I've got 200,000 photos in my phone.
26:26And if I could, in a couple of clicks, print out my favourite ones,
26:29especially for like Valentine's Day with my missus,
26:31when I do my little scrapbook thing,
26:32and these are the big occasions for my friends and family and stuff,
26:35especially if I can send it to them,
26:36I would 100% be doing that.
26:40So, I am going to make you an offer.
26:45I just can't figure out how, like 4% to me is just never going to happen.
26:50It's never going to happen.
26:53However, I'd make you an offer for all of the money for 15%.
27:02Thank you very much for your offers and your kind words as well.
27:05They really meant a lot.
27:14What I want to do with this business is
27:17I want to build this photo printing business.
27:20And in parallel, I want to also build out
27:23one of the biggest kind of authentic media channels
27:26and voices on the internet.
27:29So, I think it would make sense to partner with you.
27:33However, the percentages aren't going to work.
27:39They're too far apart.
27:46Would you consider instead
27:50taking 9% of the business
28:02Do you know, in this business,
28:04especially if you're going to try and do piece number two,
28:07which is the media part,
28:09to be in for the ride,
28:11you wouldn't get me psychologically and spiritually
28:13in for the ride at 9%.
28:14That's me being completely honest.
28:17So...
28:17Where do you think we can get to?
28:1915%.
28:20It's a non-negotiable.
28:23Okay.
28:25It's got to feel good in your heart.
28:26Do you love this?
28:27I love it.
28:27I love it.
28:28Do you love it?
28:28And I'm already a customer,
28:30even if I'm not an investor, so...
28:37If you love it, we've got a deal.
28:38Let's go.
28:41Well done.
28:41Well done.
28:42Well done.
28:42I look forward to working with you.
28:43Bye-bye.
28:47A magic moment for Murad.
28:51He leaves the den having snapped up £70,000...
28:55That was way more intense than I thought it was going to be.
29:00..and gained a new business partner
29:02whose skill set is picture-perfect for his business.
29:06Okay.
29:07We've got Stephen Bartlett in our corner,
29:08and, yeah, I'm very excited about the next steps.
29:27Hi, my name is Carmen Gaddy,
29:29and this is my business partner, Yosef Brahani.
29:32Oh, my gosh.
29:35Depressing, depressing.
29:36And we are the co-founders of the original Teflis.
29:43Carmen is a very passionate woman.
29:46In my opinion, it's a message.
29:49Very dedicated.
29:50I think it's because they're all watching us.
29:53And through Teflis, found a common destiny,
29:57and it's a wonderful thing to share.
30:00Yeah.
30:03Coming to the Dane, yeah,
30:05it's a wonderful opportunity for Teflis as well as for us.
30:09Okay, my brother.
30:10Yes.
30:11Okay.
30:12I feel a little bit nervous,
30:13but I've prayed, and I just know God is with me, so, yeah.
30:27Hello, Dragons.
30:29Hello, Dragons.
30:29My name is Carmen Gaddy.
30:31My name is Yosef Brahani,
30:33and we are the founders of the original Teflis.
30:37We are here to look for a strategic partnership
30:40as well as an investment ask of £100,000
30:44for 2.5% of our plant-based Tefl drink company.
30:50I'm a proud son of Ethiopia.
30:53We've been growing Tefl for thousands of years.
30:56Tefl is a temple for Ethiopia.
30:59It is rich in protein, fibre,
31:03and it's gluten-free naturally.
31:05It's vegan-friendly.
31:07It's an amazing product.
31:09The original Teflis is on a mission
31:12to revolutionise and disrupt the plant-based drink market.
31:17We have four amazing flavours.
31:19We have the original,
31:21which has no added sugar
31:23and will appeal to health-conscious consumers.
31:26We have the Barrister,
31:28which would be great in a creamy cappuccino
31:31or a Teflatte.
31:32We have the Teflis Plus,
31:35which has got a hint of vanilla
31:37for a little bit of indulgence.
31:39And we have the chocolate for a guilt-free pleasure.
31:42As we speak, the original Teflis product
31:45is going through a production line
31:47in one of the major gluten-free sites in the UK.
31:51Today, we are getting ready to launch
31:55and preparing ourselves to launch
31:57with Ocado, with V-Bytes, and with Sinki.
32:00And we are in active negotiations now
32:03with Costco and Morrisons.
32:07To date, we have almost raised nearly £2 million,
32:12but we also have interest to expand later down this year
32:16to India.
32:19Yes, and we hope that you would try our products
32:23and I hope you like them as much as we do.
32:26Thank you for listening.
32:27Yes, please.
32:28OK.
32:30A range of dairy-free drinks made from Tefl,
32:34a crop grown in East Africa,
32:36is the proposition from Carmen Gadi and Josef Brahani.
32:41Is that for me?
32:42Yes.
32:43Great, thank you.
32:43It's all labelled nicely.
32:45The duo are seeking £100,000.
32:48Oh, it's powder.
32:50Oh, so there's nothing inside them, sorry.
32:53I was like, oh, that's interesting.
32:54These are prototypes.
32:56In return for a 2.5% share in their company.
33:01Right, let me just put that down
33:03so it doesn't go all over me.
33:05A plant-based Deborah Meaden is first to find out more.
33:14Thank you very much.
33:15So, I have never heard of Tefl.
33:19What is it?
33:21Tefl is an Ethiopian grain
33:25that has been here for almost thousands of years.
33:30So, is it a wheat, is it a grass?
33:32It's a grass.
33:33It's a grass.
33:33It's a grass.
33:34It's a grass.
33:34It's a grass.
33:35OK, lovely.
33:36So, you've raised £2 million already.
33:40Now, that's quite a stunner for your pre-revenue.
33:43You haven't sold any yet.
33:45Even this is a prototype.
33:47Yes.
33:47So, how did you raise £2 million and from where?
33:51So, we went to Angel Investors
33:53and we've had significant traction,
33:55but there was one who really aligned
33:58with our values and our purpose.
34:01And this is why we said
34:03we would like a strategic partnership
34:05because we would want someone to understand
34:08that it's not just about the product,
34:10but it's about supporting agriculture,
34:13solar irrigation, ethical farming,
34:16you know, supporting communities.
34:18And how much did they put in, that one person?
34:21It's a company.
34:23It's a company.
34:23Yeah, it's a company.
34:25They put in £2 million.
34:26We're in the final, we're at 90% now
34:30with raising the funding capital.
34:32So, they've pledged it.
34:34They haven't actually handed the money over yet.
34:36No, no.
34:40Carmen and Yosef.
34:41Yes.
34:42Hi.
34:42Pleased to meet you.
34:43Good to meet you.
34:44I just want to quickly cover off
34:47the people that are saying
34:48they're going to give you £2 million.
34:50Yeah.
34:50What equity are you negotiating with them?
34:537.9% for £2 million.
34:57Yes.
34:57So, how have you managed to get
34:59a £25 million valuation
35:01with a brand and a box?
35:04Based on the plant-based drink market right now,
35:08the growth is 7.5% in the UK alone
35:12and 13.5% worldwide by 20...
35:15No, no, but why have they done that with you?
35:17Why, I mean...
35:18By the grace of God.
35:21Don't take this the wrong way,
35:22but it's made me highly sceptical straight away
35:26that you've been able to...
35:27Unless there's something I'm missing
35:29and that's what I want to extract,
35:31if it's possible.
35:31No, no, it's fine.
35:33What is it that has enabled you
35:35to get a £2 million potential investment
35:38at a valuation of £25 million
35:40for a business that yet doesn't exist?
35:43The founders explained
35:44that we don't necessarily just invest in a product,
35:48but we invest in the people.
35:50And who we are, you know, we work together,
35:54we're strong together,
35:55and we are driven together.
35:58So tell me about what have you done before this?
36:02So, I have a coffee shop business
36:05and I have a maintenance and logistics company,
36:10small company,
36:11but in our restaurant, we do serve Ngera.
36:14Ngera, you get it from TAFE.
36:16OK.
36:16So that's what we were doing.
36:18And Carmen, you're...
36:19I'm a nurse by background.
36:21I completed my nursing, I did my master's,
36:24and then I went into opening a home care company,
36:27which cares for individuals with end-of-life cancer,
36:32learning disabilities, mental health.
36:35And the two of you come together,
36:36how did that happen?
36:38I sadly lost my mum in 2023.
36:41I'm sorry for that.
36:42I had gone to the funeral home
36:44and I came out with my brother
36:46and I just said,
36:47I can't go home right now,
36:48I'm not able.
36:49So he said,
36:50let's just go for a coffee.
36:51And we went into the coffee shop,
36:53which was two doors down.
36:55And I couldn't find anywhere
36:56to have the work for my mother.
36:59And Yosef had overheard me saying this,
37:01and he said,
37:02listen, just have my coffee shop.
37:04And then he served us Ngera.
37:06So we got talking about Ngera,
37:08how good it was and the iron.
37:10And I just said,
37:10oh, you know, like as a passing comment,
37:12I was like,
37:12we could make this into probiotic drinks.
37:14And then we sat down
37:15and we put our heads together
37:16and we said,
37:17let's try a plant-based milk alternative.
37:20Okay.
37:20You seem to have come alive, Carmen, now.
37:23Because I was nervous.
37:24I'm so nervous.
37:25I was so nervous.
37:26I forget your people.
37:28I don't know why you're nervous.
37:28To raise 2 million,
37:29you must have some sort of superpower
37:30because I think that's amazing
37:31at that valuation.
37:32Can I ask my last question?
37:33What happens if that investment
37:35doesn't happen?
37:36What will you do?
37:37We've brought it as far as this,
37:39you know,
37:40and I know my mum
37:40had also left me some money.
37:42So I would be willing
37:43to invest everything
37:44that I have into this
37:45because everybody's loved it.
37:47Everybody loved the taste.
37:49It won't stop you.
37:50No, never.
37:51It won't stop, definitely.
37:54What a beautiful story.
37:56And very serendipitous.
37:58What I'm about to say
38:00you're not going to like.
38:02Okay.
38:03In my years of investing,
38:05I've never in my life
38:06heard of anyone
38:07raising 2 million pounds
38:09for 7% of their business
38:10pre-launch
38:12unless
38:13the founder
38:14has had tremendous
38:16outsized success
38:17in an area
38:18related to it
38:20or in another area before.
38:23So I'm saying that
38:24I'd be extremely cautious
38:25and don't factor
38:26in anyone's words
38:27until the money
38:28is in your bank account.
38:29Amen.
38:29Not even when
38:30the contract's signed,
38:31when the money's
38:31in your account.
38:32Amen.
38:32I agree.
38:33Because I don't think
38:35that's going to happen.
38:37I've just never seen that
38:38ever in my entire life,
38:39ever.
38:40So I'm saying that
38:41out of love.
38:42I'm saying that out of love.
38:42Thank you so much
38:43for your advice
38:44and, you know,
38:45whether it happens
38:46or not,
38:47we've been able
38:48to have the grace
38:49to be able to make
38:49such a product
38:50that is so fantastic
38:52to us.
38:54I sense a real
38:56hunger, determination,
38:58angst and pain
38:59underneath the surface
39:00with you.
39:01There's something in you
39:02that's given you
39:03that steely dog.
39:06Yes, and I'm not
39:08going to let go
39:08of that.
39:09And what is that?
39:11I think it's
39:13going through
39:15toughness,
39:17hard life,
39:22struggles,
39:23trials,
39:23tribulations.
39:26But I believe
39:27in what we have.
39:30It's not...
39:31Things don't happen
39:31by accident.
39:33I don't believe
39:35in coincidence.
39:38And that's the thing
39:39that drives me.
39:41No matter what
39:41I put my hand to,
39:42I'll make sure
39:43it's turned around.
39:45I certainly don't think
39:46you're going to give up.
39:47I'll give you that.
39:49So, I'd bet on you
39:50as an individual
39:51because of that determination.
39:52I see it in your eyes.
39:53But I can't bet on this business
39:55without more information.
39:56I think this is just
39:57too early for me.
39:58I just don't have
39:59enough evidence.
40:00So, I wish you the best.
40:03And I'll be rooting for you,
40:04but I'm going to say
40:04that I'm out.
40:11Yusuf and Carmen,
40:13there's no real background here.
40:15And I also struggle
40:16with the fact that
40:17you've come in
40:18at a £4 million valuation.
40:22It's just...
40:23I'll be really candid.
40:24It just doesn't work out.
40:25It's just not right.
40:27So, I'm going to say
40:29that I'm out.
40:31But I really appreciate
40:32you coming in
40:33and at least giving it a go.
40:38Hi.
40:39I think this is where
40:40I'm at with it.
40:41I do just resonate
40:42with what Stephen
40:44and Peter are saying.
40:44It is just quite
40:45an early investment.
40:47but you're clearly
40:49incredible entrepreneurs
40:50and you've clearly
40:50got this incredible
40:52fight in both of you
40:53and I think
40:54your story is amazing.
40:56But for me,
40:57today,
40:58it's not an investment.
40:59So, I am out.
41:01Best of luck.
41:02Thank you so much.
41:07Carmen and Yusuf,
41:11this is a personal mission
41:14for the two of you.
41:17And I respect that.
41:20But you've not convinced me
41:22that this is a business
41:25where I may even
41:26get my money back.
41:29And for that reason,
41:30I'm out.
41:38So, go on, guys.
41:40I am plant-based.
41:43So, why would I choose this
41:45over my preferred,
41:46which is oat milk?
41:48Why should I switch?
41:50Now's your moment.
41:53Because it's gluten-free.
41:54I'm not gluten intolerant.
41:55All I'm bothered about
41:56is plant-based.
41:58So, simply,
41:59if you compare it
42:00like for like,
42:02you've got better protein,
42:04and as well,
42:05there is no taste
42:06that's going to live
42:07on a mouse
42:08after you test it.
42:10So, teff, naturally,
42:12it doesn't have any taste.
42:14It does.
42:15And it's actually got
42:17quite a strong taste.
42:18Okay.
42:19That's the bit you can't tell me
42:20because I've tasted it.
42:21Okay.
42:21It definitely has taste.
42:22But it has taste?
42:23It has taste.
42:24It has taste.
42:24Quite a lot.
42:25The other thing,
42:28oats,
42:29I just oats,
42:30we are a story.
42:32We are a culture.
42:33We are a heritage.
42:35We are supporting
42:36ethical
42:36and sustainability.
42:39It's a movement,
42:40not just
42:41a plant drink.
42:42Now,
42:43and I,
42:43listen,
42:44I understand all of that,
42:45but I promise you
42:45there's a load of oat brands
42:46out there
42:47who say exactly
42:47the same thing.
42:49So,
42:50here's the issue for me.
42:52I don't know.
42:53I suspect
42:54you're on to something.
42:56So,
42:56I think you might have
42:57some new market.
42:59However,
42:59I think you're going to
43:00struggle to change
43:01people who are really
43:03settled into their
43:03plant-based drink.
43:05I prefer oat.
43:06Now,
43:07that's not,
43:07I don't mean to say
43:08that's any better or worse.
43:09That's just that
43:10I prefer oat.
43:12So,
43:12I'm afraid I won't be investing.
43:14I'm out.
43:15It's fine.
43:16Thank you, Douglas.
43:17Thanks for coming.
43:19And good luck.
43:20Good luck.
43:21Nice to meet you.
43:24Unfortunately for Carmen
43:25and Yosef,
43:26they must leave empty-handed.
43:30But despite their failure
43:32to clinch a deal,
43:34It's okay.
43:35the duo remain resolute.
43:38I'm waiting to wait.
43:40We will make it anyway.
43:41I'm a little bit disappointed,
43:43but the positives are
43:45they complement us a lot
43:47on who we are as people.
43:49At the end of the day,
43:51nothing's going to stop us.
44:06My name is Gorsha Mbano,
44:08and I am from Solihall,
44:09West Midlands.
44:10Exciting?
44:12Let's do this look-up, Nick.
44:13We are a global movement
44:15empowering women and girls
44:17across the world
44:17so they can take back control
44:19of their own safety
44:20and stay safe
44:20wherever they may be.
44:22Who do they want?
44:23All of them.
44:24We would absolutely love
44:26either Deborah or Jenna
44:27to join our mission
44:28because we are
44:29an all-female organisation.
44:32Ready?
44:34But equally,
44:35one of the gentlemen
44:35would be amazing too.
44:46Hello, Dragons.
44:47My name is Gorsha Mbano,
44:48and I am founder
44:49of Strike Back Self-Defence
44:50for Women.
44:51I am here today
44:52looking for a £25,000 investment
44:53in return for a 10% equity
44:55in my business.
44:57After being subjected
44:57to violence and attacks
44:58whilst working as a pharmacist,
45:00I started to learn
45:00self-defence skills
45:01so I could take back
45:02control of my own safety.
45:03And what started
45:05as a very personal journey
45:06has now grown
45:07into a global mission.
45:09Today,
45:09Strike Back Self-Defence
45:10teaches women and girls
45:11practical life-saving skills
45:13across the world.
45:14We're not a martial art
45:16and we're not
45:16a sports-based system.
45:17We are a mission-driven
45:18global movement
45:19teaching for real-life scenarios
45:21women and girls face.
45:23Here in the UK,
45:24one woman is killed
45:25every three days
45:26and 3,000 women
45:28are subjected to violence
45:29every single day.
45:31In just 11 months
45:32since our launch,
45:33we have qualified
45:3428 instructors
45:35and launched 12 franchises
45:36and generated a turnover
45:38of over £83,000.
45:41We are already active
45:43across the UK,
45:44Ireland,
45:45Belgium and Australia.
45:47Our mission is bold
45:48and global.
45:49We want to place
45:50a female self-defence instructor
45:52in every major town
45:54and city across the world.
45:57What I'd like to do now
45:58is invite my co-instructor,
46:01Hannah,
46:01to demo one of the most
46:03common attacks
46:03that women face.
46:04This is something
46:05that happened personally
46:06to me
46:06and that's a hair pull
46:07or a pull from behind
46:09possibly taking you
46:10to the ground.
46:11We teach a lot
46:12to girls and women
46:13how to be able
46:14to take control
46:14of the situation
46:15before you go to the ground
46:16so you can get away
46:17and escape.
46:18That's what we're going to do.
46:21When you're ready,
46:21Hannah.
46:23Oi, come out!
46:24Ah!
46:24Get off me!
46:25Back away from me!
46:27Leave me alone!
46:31It's simple,
46:32it's effective
46:33and it's quick.
46:34Jenna,
46:35I would love you
46:35to come and have a go.
46:36Just to see
46:37how simple
46:38and easy this is
46:39and it's available
46:40and everybody can do it.
46:41No, definitely.
46:44Self-defence classes
46:45for women
46:46with the potential
46:47to be franchised
46:48more widely
46:49are the offering
46:50from Gulshan Bano.
46:52So I'm going to invite you
46:53to come forward
46:53and you're going to use
46:55the heel of your palm
46:56to strike the shield.
46:58This on the street
46:59works very, very easily.
47:03Gulshan is seeking
47:04£25,000.
47:06Big breath in.
47:07Let's go.
47:09Nice.
47:10And again.
47:11Let's go for three.
47:12Awesome.
47:13And one more.
47:14In return
47:15for a 10% share
47:17in her business.
47:18I thought I had
47:18a more powerful punch
47:19to be honest.
47:21That was powerful.
47:22Jenna Meek
47:23might have already
47:24packed a punch.
47:25Thank you, Hannah.
47:27But will Gulshan's business
47:29prove a knockout
47:30amongst the dragons?
47:36You've definitely
47:37identified a problem.
47:39Yes.
47:41And just tell us
47:43a little bit
47:43about your journey.
47:45So I was pharmacist.
47:47Went to medical school
47:48first, then went
47:49on to do pharmacy.
47:50But during my experience
47:51as a pharmacist,
47:52I've been followed
47:52back to my car.
47:54I've been attacked
47:54in a car park.
47:56I've been hauled
47:56over the counter
47:57at work
47:57in a big chain pharmacy.
48:00I'm a petite woman.
48:01I'm five foot.
48:02And I think often
48:03people perceive you
48:04as an easy target.
48:06And we got to a point
48:07where after one
48:08of the most serious
48:09attacks that I thought,
48:10I'm not going to be
48:10so lucky next time
48:11and I need to learn
48:12some skills to keep me safe.
48:14And that's when I started
48:15learning self-defense skills.
48:17So you launched
48:18this 11 months ago.
48:20As the franchise
48:21and certification model,
48:22yes.
48:23So the business
48:24you're pitching today
48:25is a franchise.
48:26Is the franchise, yes.
48:27So can you just tell us
48:29how that franchise works?
48:31So the franchise model
48:32is ladies come to us
48:34who are interested
48:35in becoming instructors.
48:36They join us
48:37and as a franchise
48:38they get the Stripeback brand
48:40and the business in a box.
48:42Hannah is one
48:42of our franchisees.
48:44So they pay a franchise fee.
48:46I train them
48:47as instructors
48:47and then they go off
48:49and teach using the brand.
48:51Right.
48:51So your income
48:52off that franchise
48:53is what I'm interested in.
48:55Up to now,
48:55the 12 franchises we have
48:57have been sold
48:58on an average
48:58of around £3,500.
49:01Right.
49:01Our current price now,
49:03just as we're moving
49:04on and scaling,
49:05is £15,000
49:06for a franchise.
49:08Wow, it's quite punchy
49:10£15,000
49:11for a franchise.
49:13So as a franchisee,
49:15how much do you estimate
49:17that I would make a year?
49:19A franchisee that runs,
49:20for example,
49:21four classes a week,
49:22your revenue
49:23can be anything
49:24from £4,000
49:25to £5,000 a month.
49:26So you're saying
49:28that I would make
49:30£50,000 a year?
49:32Yeah.
49:32And probably
49:33my overheads
49:35will be
49:35£10,000 a year.
49:37Yeah.
49:38And you want me
49:39to pay £15,000 up front.
49:41Yeah.
49:41So I would actually
49:42be doing a lot of it
49:43for,
49:44not for charity,
49:45but pro bono.
49:47So our revenue model
49:48for instructors
49:49that are qualified
49:49and how they earn money
49:51is,
49:51it's huge.
49:53So we teach
49:53within schools,
49:54we teach wellbeing days,
49:55we teach one-to-ones,
49:56we teach community groups,
49:58we teach in corporates,
49:59we teach at universities,
50:00we teach in colleges.
50:01So there's a huge revenue stream,
50:02plus their own classes.
50:06Goldshire.
50:07Yes, thank you.
50:08Really important work
50:09that you're doing.
50:10Well done and congratulations.
50:13Are you profitable
50:13at the moment?
50:14We're very profitable
50:15at the moment.
50:15Have you given the numbers yet?
50:17Yeah, 83,000 turnover.
50:1883,000 turnover.
50:19And the profit?
50:20So my,
50:21apologies,
50:22my brain fog isn't great.
50:23So,
50:24total from June
50:25last year to now
50:27was 83,950.
50:31And our net profit
50:32was 15,801.
50:34But this is based
50:35on the figures
50:36where our franchises
50:38were around
50:38three and a half thousand pounds,
50:40not on the new price point
50:41where we're going.
50:42And what are you forecasting
50:43for this year?
50:44For this year,
50:45we would like to get,
50:46we'd like to double
50:47our franchises
50:48and we're going in now
50:49at the higher price point.
50:50And one of the things
50:51that came back to us
50:52again and again
50:53is your franchise
50:54at 15,000
50:54is too cheap.
50:56Really?
50:57Really.
50:58Three consultancy agencies
50:59said you should be pitching
51:00more on the 25 mark.
51:03How about 25?
51:04Yeah.
51:05Have you asked Hannah
51:07if she'd have paid 15,000?
51:09So this is where
51:10it does change.
51:12Hannah came in
51:13at a lower price.
51:15And our price point now
51:16for our certificate,
51:17so we have a certification model,
51:18not just the franchise.
51:19The certification model
51:20is women
51:20that are maybe
51:21currently running a business
51:22or they run a yoga studio
51:24or they have something
51:24they do at the moment,
51:25but they want to add
51:26self-defense into it.
51:27So they come along
51:28and they get qualified
51:29and certified
51:29and then they go off
51:30and teach under their own name
51:31and their own brand.
51:32And that's priced
51:33around three and a half thousand pounds.
51:35So the people
51:36that are currently interested
51:37in the franchise,
51:38it's a slightly different
51:39investor model
51:40at the 15,000.
51:43Okay.
51:45I can see your purpose,
51:46I can see your mission
51:47and I almost want to say
51:48like have you just increased
51:49that to 15,000
51:50because you knew
51:51you were coming
51:51on Dragon's Den
51:52and you knew
51:53you were going to get grilled
51:53about making this
51:54proper business.
51:55No, no, not at all.
51:55Not at all.
51:56We will attract different people.
51:59We've kept the low price
52:00for the certified instructors.
52:02For those women
52:03that don't have that revenue
52:05and don't want to run it
52:06as a hugely serious business
52:08but want to run it
52:08on part-time,
52:10they pay the three and a half thousand
52:11pounds for a certification
52:12and they're done
52:13and they can go
52:14and earn that money.
52:15The franchise in terms
52:16of the brand
52:17is for,
52:19it's a different client,
52:20it's a different kind
52:22of woman or business woman
52:22that we're attracting now
52:23that wants to scale
52:25and grow this.
52:26Yeah, but I think
52:27this will be
52:28a massive barrier
52:29to unleashing your purpose
52:32because I don't know
52:33anyone that's got
52:3415,000 pounds
52:35sat around
52:35to do something like this.
52:36Are you willing
52:37to change this
52:38or are you really fixed
52:39on this financial model?
52:41No, 100% willing to change.
52:42Okay.
52:43It was never to price out
52:45the people we really needed
52:47and that's where
52:48I guess the certification
52:49model does come in
52:50because that price point
52:51is there for them.
52:53And that's why
52:53I think your model
52:54is broken
52:55because you're going
52:56to lose people
52:57at the certification point
52:58and then you're not
52:59going to capitalise
53:00off them
53:00to actually come back
53:01into business
53:02so I think
53:02a day in a room
53:04you can fix this.
53:05Okay.
53:05This is not the issue.
53:07Okay.
53:07It's simple.
53:09Do you know what I mean?
53:10That is a simple fix.
53:11So like,
53:12my question would be
53:13if I was an investor
53:15and I started tomorrow
53:16what is your current barrier
53:18and what would you want
53:19my actual help from?
53:20I would want your help
53:22to help us manage
53:24how we are scaling.
53:26This is still me
53:27by myself, Jen,
53:28and I'll hold my hand out
53:28and say
53:29I'm not the best business person
53:31in the world.
53:32I'm a pharmacist
53:33and I'm a woman
53:33with a passion.
53:35But what I do believe
53:36is in the mission
53:37and why this needs to be.
53:39Every female across the world
53:41needs to have some basic skills.
53:42It's as simple as that.
53:45Goldsham,
53:46I think what you're doing
53:47is incredibly important.
53:49But I think you need someone
53:51who has experience
53:53scaling a franchise model.
53:55But you actually don't need
53:56an investor
53:56to get that experience.
53:57And there's a lot
53:59of great people out there
54:00who would be willing
54:00to support a mission-driven business
54:02who have that experience
54:03scaling a franchise model.
54:05But I don't have that experience.
54:07So I'm going to say that I'm out
54:08but I wish you the very best.
54:13Goldsham,
54:17you've presented so well.
54:19Honestly,
54:20your energy
54:23is great.
54:24But this isn't
54:25an investment-led business.
54:27because I think
54:29you will find
54:30that an investor
54:31will want to
54:32exploit the business
54:33to make money
54:34as opposed to
54:35perhaps
54:37maybe even
54:38philanthropically
54:39investing in this
54:40to support it,
54:42to get it going,
54:43to get this movement,
54:44to do exactly
54:45what you're trying to achieve
54:47rather than
54:48how much money
54:49did we make this quarter
54:50and how much dividend
54:51can I take out?
54:53Because I think
54:54that could stifle
54:55the growth
54:55and the movement
54:56you're trying to achieve.
54:58I think all of this money
54:59that you're going to generate
55:00needs to be reinvested
55:03continuously
55:04which ultimately means
55:06that an investor
55:07can't ever get a return
55:08on their investment
55:09if they were to invest.
55:12And for that reason,
55:13sadly, I'm out.
55:20I love your passion,
55:23but as a business,
55:25this is your journey.
55:27I don't really think
55:28you need a dragon
55:31because an investor,
55:32as has already been said,
55:34investor wants to make a return
55:35on their investment.
55:36you have a different mission
55:38and you've got to weigh that up.
55:40You know?
55:41Okay.
55:41So I'm going to wish you
55:43all the best,
55:44but today,
55:45this is not investable amounts.
55:48Thank you so much.
55:54I'm sat here
55:54getting incredibly annoyed
55:55at everyone speaking.
55:57We're just getting labelled
55:59as an investor
55:59with like,
56:00we're all the same.
56:01I could not care less.
56:04I'll get my money back
56:05because I know exactly
56:05how to build a business,
56:07but I know exactly
56:08how to build a business
56:09that's got a purpose.
56:10Oh my God,
56:11it's where I absolutely thrive.
56:14Like,
56:14it's what wakes me up.
56:16Not worried about
56:16when I'm going to get
56:17my money back.
56:18Worrying about
56:18when we've done our mission
56:19on that business.
56:21That's all I care about.
56:23Like,
56:23you do that well
56:24with a good business mind,
56:26the money just comes.
56:29So I would love
56:30to join you on this.
56:33So I would love
56:34to give you all of the money
56:35and for the 10% you asked for
56:37because I believe in you
56:38and I believe in the mission
56:39and I think you're amazing.
56:46I'm so pleased.
56:47Me too.
56:51You know,
56:52the reason I was sitting here
56:53quietly,
56:53I was thinking,
56:54there is a perfect partner
56:55for you here.
56:57And I was sitting here thinking,
56:58if you hadn't made the offer,
56:59Jenna,
56:59I probably would have,
57:00but I think actually,
57:02Jenna's a better partner for you.
57:03So you know what I'm going to say,
57:05don't you?
57:05Because,
57:06you know,
57:07you've got exactly
57:08who you need
57:09and you should be delighted.
57:11That's a great offer.
57:12So I won't be investing.
57:14I've never been so happy
57:14not to invest.
57:15Thank you so much.
57:17I'm out.
57:19Thank you so much.
57:20I am beyond thrilled,
57:23Jenna.
57:23Thank you so,
57:24so much.
57:25Are you accepting the offer?
57:26I completely accepted the offer.
57:32Thank you so much.
57:33Well done.
57:34And that France right was pretty awesome.
57:35Thank you so much.
57:39Gulshan has done it.
57:43She leaves the den
57:44with £25,000,
57:49having become the beneficiary
57:51of Jenna Meek's first ever
57:53Den Deal.
57:55Can I change the world?
57:56Can I go change the world?
57:57It's amazing.
57:59Do you know what I love about that?
58:01I go about the world
58:03going profit isn't just cash.
58:05It's the outcome
58:07that you want from a business.
58:08That's all I care about.
58:09That's all I care about.
58:21Next time.
58:23Welcome back, Gary.
58:24It's great to have you next to me.
58:26Tell myself I would not get my stuff.
58:29Thank you, Lord.
58:30It's like my trip to Blackpool in 1985.
58:33Swish is a compact device
58:35that cleans your balls in seconds.
58:37I would love to work with you, too.
58:39The energy is just amazing.
58:41I just think that's wrong.
58:42Yours is, too.
58:43Ours is better.
58:46I don't know what to say.
58:51If you've been a victim of crime,
58:53details of organisations
58:54offering information and support
58:56you will find on the Action Line pages
58:58of the BBC website.
59:13I don't know what to say.
59:16I like it.
59:17I know what to say.
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