00:00In recent years, LEGO has become one of the most successful toy companies in the world.
00:04They have a wide range of products that appeal to children of all ages, and they continue to innovate and
00:10introduce new products.
00:12But it hasn't all been smooth sailing.
00:14In the early 2000s, LEGO faced stiff competition from other toy companies, and they struggled to stay afloat.
00:22This led to a major restructuring of the company and the introduction of new products that eventually helped them turn
00:27things around.
00:28Today, LEGO is once again one of the most successful toy companies in the world.
00:33They have a wide range of products that appeal to children of all ages, and they continue to innovate and
00:40introduce new products.
00:41One of the reasons for LEGO's success is that they have been able to adapt and change with the times.
00:46They were one of the first toy companies to embrace the Internet, and they have a strong social media presence.
00:53They have also been able to capitalize on popular trends and properties such as Harry Potter, Star Wars, and the
00:59Marvel Universe.
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