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Dragons Den S23E07 Ip H 264 Episode 7 Engsub
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00:02the doors to the den are open for business the place where fortunes are made and futures are
00:09forged but this time the game has changed a fresh wave of fierce investors are out to shake things
00:18up and steal the deals joining them tonight i'm jenny meek i'm a serial entrepreneur i'm currently
00:27the co-founder and ceo of refy beauty jenna welcome back to the den no thank you for having me
00:33back i'm
00:33excited for today when i look into the eyes of an entrepreneur there is literally one thing i'm
00:38looking for it's their belief that their idea is going to succeed i can see in people's eyes if
00:43they're lying to me i know exactly what i can bring to a business so if there's a fight for
00:47an investment
00:48i will be absolutely fighting for it i love disagreeing with the dragons i really really do
00:53i am not scared of any of the dragons if anything they should be scared of me
01:08my name is laura and i'm from northern ireland my business is all about oats
01:15instant oats
01:17instant oats
01:18instant oats
01:18yeah but they're kind of exist
01:22so the dragons i'm looking for investment from would be stephen bartlett he would be really
01:32helpful with building that community brand which is what we aim to do at oakland
01:50hello dragons my name's laura and i'm the founder of oatco superfuel today i'm here to seek an
01:57investment of 50 000 pounds in return for a five percent share of my business leading an active
02:04lifestyle and being a busy mum i found myself seeking nutritious convenient solutions and i was
02:10disappointed as to what was available on shelves this sparked the passion of me to create oak
02:15co superfuel currently in our range we have our just add milk overnight oat pouches our ready to
02:22eat overnight oats and our small bites with big energy super bites and at oak co we aim to fuel
02:29the
02:29food to go market every day whether it's a school run a busy day in the office or a gym
02:33workout
02:34we are currently delivering to a strong community of customers through our shopify website nationwide
02:40as well as being stocked in over 150 retail stores and in the past seven months we've did 200k in
02:47sales
02:47with a 60 gross margin and 28 000 in net profit currently the market is more protein focused
02:55but we aim to disrupt the food to go market with natural energy that oats can provide and we've got
03:01both excuse the pun now i've got some samples of our just add milk pouches for you to try and
03:08i'd love
03:09for you to try them thank you
03:13a range of oat based food products is the offering from laura murphy
03:18just take one of those that's what's that one that's the vanilla chocolate chip yeah thank you
03:23she's asking for 50 000 pounds in exchange for a five percent stake in her business how much protein is
03:30in your original so we're around six grams so it's just the natural energy however the other three we've
03:36added plant-based protein laura claims her oats stand out from the crowd you will notice under your
03:44chairs as well there's also some other products but in a sector packed with healthy promises peter jones
03:51is keen to know what makes this offering more than just a mouthful of marketing
04:00laura hi hello um so it's basically oats with bits in it to give you a super fuel is it
04:09so is it
04:10was it just protein or no so give me the so contents we aim to be different so how we
04:18feel
04:18at the moment is everything is protein-led however we want to focus on the natural energy from the oats
04:26okay and in what way is this different is anybody else doing this so i suppose it's difficult to say
04:33because we have three different products so there is three different competitors depending on which
04:38one we look at in particular in terms of the pouch product our point of difference is you actually
04:44prepare that in the pouch you can reseal take it with you and so that is the usp of the
04:51pouch product
04:51alone okay laura yeah your balls are absolutely banging thank you um when something tastes that
05:01good i worry that it's not good for my health yeah and i was looking at the nutritional information on
05:07on this packet but also on the on the balls as well are those the best balls you've ever had
05:13that is so good it's really good thank you so much that's got to be like you say that's such
05:19a good point it's got to be bad for you yeah well some of the flavors are slightly more on
05:23the indulgent
05:24side but we're mindful of that and we're trying to appeal to that target consumer that still wants
05:30us to taste good but is mindful of their health on the balls it says there's uh 20 grams of
05:37sugar per 100
05:37grams yeah it is something we're definitely mindful about and we've had conversations recently on how
05:43we can improve and in our new product development we are taking that on board and 100 trying to make
05:49them as well-rounded as possible okay laura hi gotta tell you um yes they're high sugar but they're
05:58delicious thank you so much um so how much are they selling for um the pot you're holding retails for
06:05three point 79. okay um and i've seen the overnight oats in tubs but i don't think i've seen the
06:12this one yeah is that yours that's our usp yeah okay so that makes it quite unique and yeah but
06:18if
06:18i was buying a sort of or standard overnight oats yeah what would that cost me um they would retail
06:26probably around the 2.99 three pound mark okay and what about your retailers you've got 150 stores who are
06:32they so we're mainly direct to store and it's a mix of spars centra's apple greens is a big customer
06:38to us all based in northern ireland and this week we're actually launching into tesco as well our first
06:45tesco northern ireland or tesco northern ireland okay and do you have any um stores in the rest of the
06:50uk um not as of yet okay thank you laura hi hello um i'm probably your customer here and i
07:01think that's
07:01what makes me quite different the rest of dragons because i'm not super educated around kind of what
07:06i need to put into my body like i look at these packaging the first thing i look at is
07:10calories
07:11because that's the world i've been brought up in i don't understand the rest so as a customer explain
07:16to me why i need your product so it's something substantial that you can eat and i eat it every
07:22morning and being a busy mom as well like it it keeps me going throughout the day okay and then
07:29what is it you're looking for in a dragon to help with this business yeah so um like i want
07:34okko to be a household name in many regions particularly in the uk and ireland and i think
07:40with the dragon on board it gives me that platform to help achieve that okay i'm going to tell you
07:47where i am i mean oats are a superfood yeah they're incredibly good for your heart yeah um you know
07:55control your cholesterol levels yeah so so i think the oat story is very very strong and i tell you
08:02what
08:03you've done really well this is like one of the most hotly contested markets if you go in anywhere there
08:08are loads of blinking protein balls and energy balls so to actually stand out in that and that
08:14is absolutely delicious too delicious scarily delicious exactly but i i meant to have just one
08:23little nibble i've been back in three times um so um so so much to like about this business
08:32but there's a problem and it's the sugar okay um i wouldn't eat that because of the high content
08:43yeah now i know i'm purist but the direction of travel is is against sugar
08:50so i'm really sorry i won't be investing no problem and i am sorry i won't be investing but i'm
08:55out
09:01laura you are fantastic um but this is just a market that i'm i'm just not happy to invest in
09:09at
09:09the moment i think it's hyper competitive and um you're going to struggle with this at the moment so
09:15i'm going to say that i'm out laura i'll tell you where i'm at i think you're amazing you're so
09:25investable there's a lot of work to do with actually defining the purpose and that kind of vision like
09:31i know you want to own the natural energy market but that's not a brand purpose that's what just
09:35that's i'm like why why like i still need to understand why what is natural energy why do i need
09:40it
09:41and i think that needs to be laser focused and i feel like i could offer so much help in
09:46terms of
09:46that in terms of the branding in terms of the lifestyle in terms of the persona i don't know
09:52the food market and that's just me being completely transparent at all
10:00so i am going to make you an offer but it's a bit of a wild card because there isn't
10:06any other
10:06offers yet you asked for 50 000 pounds for five percent i'll offer you half of the money for seven
10:15and a half percent but i'd want to share with someone else that actually understands the food
10:19market because i know what i can bring it's fantastic yeah and you're a fantastic entrepreneur
10:24once you get the branding spot on we can make it a cool on trend product we can get the
10:28persona perfect
10:29but i want that help of the other side of the retail side as well perfect thank you very much
10:39laura
10:42i know retail
10:44yep yep um
10:48and i do like what you presented today
10:53um so i will also offer you half the money that's 25 000 for seven and a half percent if
10:59jenna
11:00wants to share thank you very much
11:07um laura i am i am such a big fan of you thank you um i have uh quite a
11:16lot of experience now in
11:18this industry um have a brand that came into the den that's making tens of millions now just a couple
11:23of years from retail and actually one of the most useful things i could do is to sit you in
11:28a room
11:28with one of the investments i've made who exploded in the uk market and really understand how they did
11:37that yes um so i'm going to make you an offer because i think you're fantastic
11:44i'll offer you all of the money for um
11:5617.5 percent of the business
12:00thank you very much
12:05so thank you so much firstly for all of the offers that it means a lot
12:09um so i suppose just stephen i did have a cap of 15 percent in my head and
12:16so i suppose if you had the money paid back
12:20within sort of a two-year period would you drop to 10 percent to 10 percent
12:33considering i came in for five percent
12:38um i i um i'm not the biggest fan in the world of the deals that that drop because it's
12:43almost
12:43like punishment for success in a weird way i suppose 15 is what i said was was my cap and
12:50that's what i'm struggling with okay
12:56i'll do 15 percent you do 15 i'll do 15 percent well i'd love to accept your office thank you
13:03thank
13:04you so much thank you so much well done thank you and we're just the same as well i know
13:08thank you so
13:11much i can't wait to work with you thank you see you soon bye victory for laura after tough negotiations
13:17she secures stephen bartlett's backing her oat empire is officially expanding
13:28breathe i'm still catching my breath
13:33amazing i couldn't have asked for it to go better really i'm delighted
13:38that's a great entrepreneur to invest in yeah she was so good so good
13:41so so good excellent and it is serendipitous you didn't you did look the same
14:02yeah
14:02intimidating photographs
14:05my guy kiss my hello my name's john o'donnell and i'm joined today with my son jamie
14:10and we created Screwcaddy.
14:15DIY?
14:16OK.
14:17Definitely DIY.
14:18Definitely DIY.
14:20I could do with a few more DIY things.
14:22What have you got, Peter?
14:24I've got a toolkit.
14:26You've got a toolkit?
14:27Yeah.
14:27What's the last DIY you did, Peter?
14:30I think I've hung a picture up.
14:34I believe Deborah would show the most interest in our product.
14:38But just in the sector that it's in, I feel like it would perk our interest the most.
14:42So I'm definitely confident and ready to go.
14:53Hi, Dragons.
14:54My name's John O'Donnell, and I'm joined today with my son, Jamie,
14:58and we form part of the family team who created Screwcaddy.
15:04Today, we are looking for a £50,000 investment
15:07for a 40% stake in our business.
15:11In 2020, during lockdown,
15:13me and my mum were doing various DIY projects in and around our home.
15:17One of these projects in particular involved
15:20screwing a bracket to a fence for a hanging flower basket.
15:24Through this, we had many deflected screws,
15:26and it caused several near-miss injuries.
15:28So we went out to see if there was a product on the market
15:31that could solve our issue.
15:33But we struggled to find anything to solve our solution.
15:36So as a family, we had a go at trying to create up a product of our own.
15:41So, Dragons, a traditional method for uncertain screws is
15:44you secure the screw with your fingers
15:47while also trying to handle a power tool,
15:49which is particularly difficult and can cause possible injuries.
15:55However, if you look at our product,
15:57you can see that my fingers are away from the screw,
16:00and it allows the DIYer to focus purely on the power drill.
16:07As the screw head comes down,
16:09it makes contact with the angled top side of the screw caddy.
16:12Screw caddy pops off.
16:18And the job's complete.
16:20We were introduced to a third party
16:22who helped us a lot during the development stages of the product,
16:26and we now have a manufacturing site here in the UK.
16:29Screw caddy is patent pending,
16:31and we're looking for that dragon or dragons
16:34who can ultimately put a screw caddy in every DIYer's toolbox.
16:40If you would like to come up,
16:42the wood we have actually brought in is very, very hard,
16:45so just to make you aware,
16:46you need to give it some welly to get it in.
16:52A lockdown invention that takes the pain out of drilling
16:55is the offering from John and Jamie O'Donnell.
17:00So your fingers go to the side...
17:02Yeah, no, I've got that.
17:03I'm just doing that while I...
17:04OK.
17:04All the way down.
17:07The inventive father and son duo
17:10are seeking an investment of £50,000
17:13in return for a 40% share in their business.
17:18Yeah.
17:18And then pull it off.
17:20Oh, OK.
17:21That's good.
17:23The product gets a nod of approval
17:25from the DIY doyen of the den, Deborah Meaden.
17:30But it's Tuukka Suleiman who's the first to drill down
17:33into the potential of the business.
17:38John and Jamie,
17:40just so you know,
17:41I've got no investments in DIY.
17:44This could be my first.
17:48So, have you shown this to any major retailers?
17:53Yes.
17:55So, the very first people we contacted was GML
17:58and they asked for costs and samples
18:01for up to £750,000.
18:02We have been to B&Q
18:04and they've had samples.
18:07So we have had a lot of interest,
18:10but it's converting the interest to sales.
18:13It's been a blocker.
18:15Have you turned over anything?
18:19£80.
18:21£80?
18:22Yes.
18:22Right.
18:23So, £80 turnover,
18:26but I can see you want to give away 40% of the business.
18:29Yes.
18:31So you really want to entice a dragon.
18:33Yes.
18:36Jamie, John.
18:38When I was watching Deborah have a go at it,
18:42it still looked quite dangerous to me.
18:45I think because this screw,
18:47when put in the biggest hole here,
18:48is still really about five millimetres away
18:50from your finger still,
18:51which means it could still, you know,
18:53hit the edge of the plastic
18:54and then hit your finger.
18:57So I just wanted to see
18:58if you had a response on that point.
19:00Yeah.
19:01I take your point
19:04about the apertures at the side of Screw Caddy,
19:08you are a couple of millimetres away.
19:09Do you agree with that?
19:10Because I don't.
19:12Sorry?
19:13Do you agree with that?
19:14I mean, it's your product
19:15and I'm about to defend it for you.
19:17Is there another answer to that?
19:21He agrees with it.
19:24So, the danger is the wobble.
19:28This stops the wobble.
19:30OK.
19:31So it's not the proximity to your thumb,
19:34it's the fact that
19:35if the screw head wobbles to one side,
19:38then you're in danger.
19:40That's holding it solid.
19:42Is that what you meant to say?
19:43Yes.
19:44Sorry.
19:44That's what he meant to say.
19:47My other point was around
19:48the combination of metal and plastic.
19:52So what I did is I took the screw
19:54in and out over and over again.
19:56Yeah.
19:56Repeatedly like this.
19:57Yeah.
19:58And the plastic has worn off,
20:00so now it basically doesn't fit anymore.
20:02So what we've,
20:03what the third party
20:04who done the development work with us,
20:07they tried to destroy it
20:08with the roughest screws they could find.
20:11They worked out.
20:12If you were using it
20:14the same aperture,
20:15the same size,
20:16you'd be talking
20:16and you'd get about 35 screws.
20:19So when it's...
20:1935 screws?
20:20Yeah.
20:22And how much does this cost?
20:24$499.
20:25OK.
20:26The equation is not great there,
20:28being able to do 30 screws
20:29before it breaks.
20:30And actually,
20:31I think the consumer
20:32will have a bigger expectation
20:33of longevity from the product.
20:37My other question was about the percentage.
20:39What's the current shareholding
20:41between you guys?
20:43There's three shareholders.
20:44It's me, my wife and Jamie.
20:46And it's just a third share each.
20:48OK.
20:49Which means that the Dragon
20:49would be the major shareholder.
20:51Yeah.
20:52We would change our structure,
20:54obviously,
20:54to make it a 60-40 spot.
20:57Keep it simple.
21:00Guys, can I ask you,
21:02what's your patentable step?
21:04What's your claim?
21:06It's the way it holds the screw
21:08and it's the way it releases the screw.
21:10It's the angled edge
21:11and it's the transfer
21:12of that vertical force
21:14to a horizontal force
21:15that forces the screw caddy over.
21:17OK.
21:17So, it is quite specific
21:19as to why this works
21:21and what you're telling me
21:21is it wouldn't work
21:23if you didn't have those angles right.
21:25Yes.
21:25You've obviously been through
21:26lots of iterations.
21:28Yeah.
21:28OK.
21:32John, Jamie.
21:34Hi.
21:34Hi.
21:36I think it looks really good.
21:38I think it does
21:39what you said
21:40it was supposed to do
21:41on the tin.
21:43But I think it's really expensive
21:45at five pounds.
21:46You know,
21:47you can get a pack of screws
21:47for five quid
21:48and you're selling
21:50your product
21:50that holds the screws
21:51for the same price.
21:53So,
21:53I just wonder
21:54whether this becomes
21:55like a really considered purchase
21:57so I don't really want to buy
21:58and spend five quid on it.
22:00Or is this something
22:01that frankly
22:02what you should really do
22:03is perhaps license this
22:05to the people
22:07that put these screw packs together
22:09and this could be a product
22:10that you see in the pack
22:12as a giveaway.
22:13Yeah,
22:14adding it on to
22:15buying a bag of screws
22:16was something
22:17that we considered
22:18right at the very start.
22:19It's interesting though
22:21because I don't think
22:21it's attached to the screw
22:22I think it's attached
22:23to the drill.
22:24The dangerous bit
22:25in this whole process
22:26is the drill
22:26and the trouble is
22:28this product
22:29feels very expensive
22:30against a pack of screws
22:31doesn't feel at all expensive
22:33against a drill.
22:38John,
22:39Jamie,
22:40I do think
22:43the price
22:44is probably an issue
22:45and to me
22:46it feels
22:47like you would like
22:48a dragon
22:49to come in
22:50and run the business
22:52for you
22:52and I say that
22:53because you've not
22:54had any luck yet
22:55with sales
22:55and you're willing
22:56to offer the dragon
22:57the opportunity
22:58to be the single
22:58bigger shareholder
22:59in the business
22:59effectively
23:01and that comes
23:02with an obligation
23:03that I don't feel
23:04comfortable meeting.
23:07So I'm going to say
23:07that I'm out
23:08but I wish you
23:08the very best.
23:10Thanks.
23:13John and Jamie,
23:14hi.
23:14Hi.
23:15I'll just tell you
23:15where I am
23:16because I think
23:17where I'm stuck
23:18with this
23:18is given the 40%
23:20away,
23:21it's no one
23:22is going to drive
23:23this business
23:24more than you two
23:25standing there
23:25and like
23:26I got 50 no's
23:28from a retailer
23:29and I think
23:30they even blocked
23:31my email address
23:31at one point
23:32because they were
23:32like this girl
23:33is so annoying
23:34but I was delusional
23:35and you have to be
23:37so delusional
23:38in your product
23:39that like
23:39a no is like
23:40a
23:43I'll try another way
23:44I'll try another way
23:45and I'm just
23:45not feeling that
23:47so that's kind
23:48of where I'm at
23:49and I can only
23:49get behind something
23:50that you need
23:52to be more delusional
23:52than me on this
23:53and right now
23:54there's no delusional
23:55here
23:55so well done
23:57but I am out.
24:03Guys,
24:04to try and sell
24:06this product
24:06on its own
24:08will cost you
24:09a lot of money.
24:10Yeah.
24:11You could make it
24:12into a set
24:14somebody comes in
24:15they want to buy
24:16that screw
24:16it's already
24:17in the packet
24:18and that's Peter's idea
24:19I won't take it
24:19away from him
24:21but I would say this
24:22I'm not your right
24:24dragon for this
24:26so I'm going to
24:26say that I'm out
24:27but I wish you
24:28all the best.
24:28Thanks to God.
24:32John, Jamie
24:34I really think
24:35it's genius
24:36that you came in
24:37and offered 40%
24:40because you want
24:41to make it attractive
24:42for a dragon.
24:43Yeah.
24:44So as a dragon
24:45that really likes
24:46opportunity
24:46and never likes
24:47to miss out
24:48and bear in mind
24:49there is one
24:50dragon here
24:50that's had quite
24:51good little bit
24:51of success
24:52with DIY
24:55I'm just going
24:55to pause
24:56for a moment
24:56and reflect.
25:09so somebody stood in here
25:11about 10 years ago
25:14a couple stood in here
25:15Jenny and Martin
25:16and they had a genius DIY product
25:19and Martin said
25:21I'm an inventor
25:22I haven't got a clue
25:23about business
25:24but I'm an inventor
25:25and I know it works
25:26and it's brilliant
25:27that was Marksman Pence
25:30they didn't know the numbers
25:32they haven't talked
25:32to the right people
25:35but there was something
25:36about them
25:37and there was something
25:37about their product
25:38and apart from anything else
25:39I wanted to find out
25:40whether or not
25:41they really had something
25:45and that product
25:46now we sell
25:46millions of
25:55so I'm going to make you an offer
25:59thank you very much
26:00thank you
26:03we haven't heard it yet
26:07so you asked
26:09for £50,000
26:10for 40%
26:11of the business
26:12I'm going to offer
26:13you all of the money
26:17and I want 30%
26:19of the business
26:20whoa
26:24wow
26:24because it's your business
26:27and I don't want
26:28to be the majority
26:29shareholder
26:34so
26:38I think you guys
26:39are
26:40you're really great
26:41I think you've got
26:42a really good idea
26:43it's really neat
26:45and
26:46I think that you've got
26:47the perfect dragon
26:48for this
26:50so
26:51I'm not going to make you
26:52an offer
26:52and say that I'm out
26:54but it'll be interesting
26:55when you reflect over there
26:57what your decision is
27:01do we need to reflect
27:02don't think so
27:05we would love to
27:06accept you
27:07well done
27:08excellent
27:09well done guys
27:10well done you guys
27:12great
27:13success for the
27:14father and son team
27:15thank you very much
27:17thank you very much
27:18thank you
27:18well done
27:18can you be a little bit
27:19more excited
27:21seriously
27:22I'm more excited
27:23than you at the moment
27:23come on
27:24a little bit
27:26yeah thank you
27:27thanks very much
27:28the DIY duo
27:30have secured
27:31their dream dragon
27:33and managed to achieve
27:35that rare feat
27:36of leaving the den
27:37having given away
27:38less equity
27:40than they offered
27:43I'm all over the moon
27:44that I've got
27:45Deborah and the team
27:46I can't believe it
27:47it's absolutely amazing
27:48they seemed in shock
27:52that was like
27:53yeah thanks
27:57can't wait to film on
27:58I'm so proud of my dad
28:00because to see the whole
28:01journey come together
28:02like this is just
28:04unbelievable
28:16well here we are
28:17right then
28:18the den
28:19my name is Fred Parry
28:21and I'm from London
28:21look at this thing
28:24I can't imagine
28:25many people have
28:25been dressed as a chicken
28:26in the den
28:27I am wearing
28:29a chicken costume
28:29because I built a game
28:31where someone hides
28:32in a chicken costume
28:33and I thought it was
28:34only right to
28:35put me in it today
28:38the dragons are
28:40probably going to guess
28:40we're a birthday party
28:42fancy dress thing
28:44they're going to think
28:45someone's obsessed
28:46with chickens probably
28:49children's entertainer
28:55honestly is a really
28:56good chicken
28:56it's good to know
28:57you have a plan B
28:58sometimes in life
28:59in life
29:00you should always
29:01have a plan B
29:04I'm nervous
29:05this chicken costume
29:07seals in all the heat
29:09I'm going to be
29:10roasted in that den
29:11roasted chicken
29:171
29:182
29:193
29:204
29:215
29:226
29:237
29:248
29:259
29:2610
29:50I don't know what to do now
29:52I was about to applaud
29:53and then I thought
29:53maybe not
29:55oh please
29:56please
29:58wow
29:59scary
30:01please
30:06hello dragons
30:07my name is Fred
30:08and I'm asking for
30:09£50,000 in exchange
30:10for 10% of my business
30:11chicken rush
30:12we are a real world
30:14GPS powered game
30:15of hide and seek
30:16teams race to find
30:18someone hiding in a pub
30:19or bar
30:19dressed as a chicken
30:20and use our app
30:22as a live radar
30:24along the way
30:25they complete silly
30:26challenges
30:26compete for points
30:28and submit photos
30:29and videos as proof
30:30it's team based
30:32tech driven
30:33and utterly ridiculous
30:34in year one
30:35we turned over
30:36£55,000
30:37in year two
30:38we forecast
30:40£164,000
30:41we've had over 7,000 players
30:43across 50 countries
30:44with no full-time staff
30:46we've had
30:47over 5 million views
30:48on social media
30:49with barely any marketing spend
30:51I built the platform myself
30:53the tracking
30:54the booking system
30:55the scoring
30:56the lot
30:56it's scalable tech
30:58that can pop up
30:59in any city
30:59tomorrow
31:01I've proven it works
31:02now I want it to grow
31:03with your help
31:04we can achieve
31:05global
31:06chicken
31:06domination
31:09a real world game
31:10of hide and seek
31:11with a tech twist
31:13using GPS
31:14and a custom built app
31:16Fred Parry
31:17is reinventing
31:18outdoor play
31:19for the digital age
31:20thank you
31:21thank you
31:22see you
31:24the entrepreneur
31:25is seeking
31:26an investment
31:26of £50,000
31:29terrifying
31:30in exchange
31:31for a 10% share
31:33in his
31:33feathered venture
31:35but will the dragons
31:37flock to the opportunity
31:39or cross the road
31:40to avoid it
31:45Fred
31:46I can't work out
31:47whether you're looking
31:48for an investment
31:49or you're looking
31:50for a dragon
31:51to dress up as a chicken
31:53I'm very much
31:54looking for investment
31:55to grow the game
31:55most of our games
31:57at the moment
31:58are team building games
31:59so someone dresses up
32:00as a chicken
32:00often the boss
32:02of a company
32:02perhaps
32:04and hides
32:05okay
32:06so I'm trying
32:07to work out
32:08what this business is
32:11it's hide and seek
32:13for adults
32:13so one person hides
32:15a circle appears
32:16on a map
32:16that gradually shrinks
32:17around their location
32:18and then there's also
32:20challenges teams do
32:21while they're playing
32:22the game
32:22so it's not just
32:24about finding the chicken
32:25but you get 100 points
32:26for finding the chicken first
32:28okay
32:29so
32:30I want to know
32:31about you
32:32what's your background
32:33yeah
32:34you built this yourself
32:35I just want to know
32:36who am I invested in
32:38which chicken
32:39am I going to invest in
32:39yeah
32:40from the beginning
32:41I was building
32:42online learning games
32:43for kids
32:44but over time
32:46and I think a lot
32:47of people now
32:47who are software developers
32:48find this
32:49they're not meeting people
32:50on the other side
32:51they're not seeing
32:52how their tech is used
32:53so I had a bit
32:54of a disillusionment
32:56with that
32:56so I wanted to prove
32:58that I could build
32:59one bit of tech
33:00where I know
33:01that people
33:01were enjoying using it
33:03meeting the people
33:03playing the game
33:04this was like
33:05the perfect example
33:06and perfect case study
33:07for me being able to do it
33:08and then
33:09we hosted
33:10a public dating event
33:11for 40 singles
33:12to get it off the ground
33:13which is a bit strange
33:14like there's one thing
33:15a chicken chasing game
33:17and then there's also
33:18a date involved with it
33:19well
33:20people want to be distracted
33:21by the fact
33:22they're on a first date
33:23so turns out
33:23our dating events
33:24became really popular
33:25and we had a waitlist
33:26of over 2,000 singles
33:27in London
33:28all the single people
33:30wanted to come
33:32and play this game
33:33to meet somebody else
33:34people have found love
33:36while hunting chickens
33:37yeah
33:39right
33:39so
33:41let's look at
33:42the serious part
33:42of this situation
33:43the business part
33:45so
33:46how do you monetize this
33:48how do you organize it
33:50just want to know
33:51yeah
33:52so there's two types
33:55you get the tech
33:56and you play with your friends
33:57for £15 per person
33:59in a team building setting
34:00or just for fun
34:01or sometimes
34:03with large companies
34:05they've got a big budget
34:06they just want to hassle
34:07free someone
34:07to come here
34:08hand over a chicken costume
34:09explain the rules
34:10and then you play
34:11the same game
34:13and then you play with your friends
34:13how does this
34:15how does this get big
34:17what does big mean to you
34:19um
34:23big is getting into
34:25definitely at least
34:26every city in the UK
34:27as well as
34:29any city
34:30which has
34:31enough hiding spots
34:32in them
34:33and what does
34:33in terms of
34:34quantifying big
34:35what does that look like
34:37the number I've had
34:38in my head
34:39is 100 games a day
34:40and if you did
34:41100 a day
34:41what does that look like
34:42in terms of revenue
34:43um
34:44it's
34:4630 grand
34:47revenue
34:47a day
34:48yeah
34:49okay
34:52Fred
34:53hi
34:53hello
34:54have you forgotten
34:55by now
34:56that you're dressed
34:56as a chicken
34:57uh
34:58you do start to
34:59if you wear it
35:00enough times
35:02okay
35:02so
35:03so what
35:04next
35:05I
35:05I mean
35:06I
35:06you know
35:07it's
35:08it's a cool
35:09funny
35:10eye-catching
35:11idea
35:11um
35:12and I can imagine
35:13my corporates
35:14who were desperate
35:15to find the next thing
35:16and not do the old
35:18paintballing thing
35:19for corporate events
35:21so I can imagine
35:22them thinking
35:22oh that looks new
35:23and different
35:23um
35:24but if you're really
35:25going to leverage
35:26this business
35:26you need to become
35:28the place to look
35:29to
35:29the innovative ways
35:31of building teams
35:32don't you
35:32you know
35:33um
35:33so what
35:34what next
35:35what's your plans
35:35um
35:36at the moment
35:37my core focus
35:38is just grow
35:38outside of London
35:40with your investment
35:41though
35:41it's about scaling
35:42the casual games
35:43so birthdays
35:44stags and hen do's
35:46easter
35:46easter
35:47turkey hunt
35:48for christmas
35:49um
35:49all of these things
35:50but at the moment
35:51it's just been me
35:52working on this
35:53so
35:53I just have to focus
35:54on one small thing
35:55at a time
35:57okay
35:57so you're on your own
35:58at the moment
35:59yeah
35:59are you just going to
36:00keep moving
36:01yourself around
36:01the country
36:02for the next year
36:03that would be
36:04our main focus
36:05it's you
36:06uh yeah
36:06but we'd have
36:07part-time help
36:08um brought in
36:10for each event
36:12fred hi
36:13hi
36:13i love adding
36:15the crazy
36:15into business
36:16but then
36:17on the flip side
36:18i hate organized fun
36:20yeah
36:20um
36:21i love the dating idea
36:23i think that's genius
36:24but i think where
36:25you're almost missing
36:26that trick
36:26is actually making
36:27this a thing
36:28before you pigeonhole
36:30it into
36:31the corporate world
36:32into the dating world
36:33and it's like
36:34if that wasn't on
36:35in bentbrite
36:35in london
36:36yeah
36:36and you got
36:37everyone in london
36:39like hey
36:39do you want to go to
36:40pilates today
36:40do you want to go
36:41and get coffee
36:42or do you want to go
36:42and do this crazy thing
36:43i just saw
36:44called chicken rush
36:44like you get
36:45everyone doing it
36:46and then you pigeonhole
36:48it into corporate
36:49dating
36:50whatever you want
36:51and it's like
36:53yeah how do we
36:54make this bigger
36:55and how many people
36:56come back
36:57so once they've
36:57done chicken rush
36:58do they then
36:59delete the app
37:00or do they stay on
37:01do they do another one
37:02like
37:02yeah
37:02what
37:03so um
37:04as far as numbers
37:05are concerned
37:06five percent in year one
37:07of our corporates
37:08came back
37:09um
37:10and then ten percent
37:11of the people
37:11that came to
37:12one of our events
37:13came back
37:13some have
37:14played over five times
37:28i'm like i'm really
37:29um i'm really into
37:30businesses that are
37:32able to bring people
37:32into the real world
37:33yeah
37:34and find ways
37:35for them to
37:36to connect
37:37and especially
37:38businesses that
37:39are a platform
37:39to scale that
37:40globally
37:42so what am i
37:43investing in here
37:43am i investing
37:44in a platform
37:45that has scale
37:46that's that's really
37:47the pitch that i think
37:48really would have
37:49swung me
37:50is something like
37:51that
37:51we have built that
37:52events platform
37:53in the background
37:53so a huge part of it
37:55is for all our
37:55dating events
37:56the thing you pitched
37:57to me today
37:58was a chicken game
37:59where people hide in
38:00pubs
38:01so
38:01true
38:03if it sounded different
38:04if it had started with
38:05the big picture of the
38:07macro loneliness epidemic
38:08people despairing at
38:10dating apps letting them
38:11down
38:11so we're building the
38:12platform for social
38:13competitive in real life
38:15games
38:16i would have been like
38:17oh here we go
38:18i rewrote that on sunday
38:19but then i got worried that
38:20you wouldn't understand what
38:21the game was
38:22so the whole pitch was
38:25all around us pubs are
38:26closing there is a
38:27loneliness epidemic
38:29that was the pitch
38:30that was the pitch
38:30the whole thing
38:31that was the pitch
38:32the key to the
38:33the key to pitching for me
38:34is you start with the why
38:35pubs have closed
38:36loneliness epidemic
38:37i would have been
38:38nodding like a dog
38:38yes yes yes
38:39and then you build it up
38:40and say that was our
38:41whole story
38:42we've made this
38:42and i go oh interesting
38:43but what you did is
38:44you started with the what
38:45you started with the
38:46chickens hide in pubs
38:47and i'm like
38:48my original pitch was just
38:51that exact story
38:52it might be the story
38:53but it's not the business
38:54either that you have
38:56that's the difference is it
38:57well it's not
38:58this is one
39:00this is a chicken game
39:01with a gps tracking device
39:03yeah we get hundreds of
39:05people outside
39:06interacting
39:08the whole aim
39:10and ethos of this
39:11is just try and get
39:12people outside
39:12and playing
39:13and meeting new people
39:15that's why i set it up
39:16anyway
39:17yeah
39:17fred look i think
39:18it's great
39:19i think that
39:22it's a tough one
39:23to invest in
39:25it really is
39:27and sadly i'm going
39:28to say that i'm out
39:29but
39:30but good luck to you
39:31thank you peter
39:37i do think you need
39:38an investor
39:38but i think
39:40i think it's going to
39:41be tough for you
39:41to get an investor
39:42based on what your
39:43pitch was today
39:44okay
39:44the chicken thing
39:45because it is
39:46it's really really fun
39:47and but it's also
39:48quite distracting
39:49in a way
39:50where an investor
39:51is trying to understand
39:52the potential
39:53and the scale
39:53of this business
39:54the coming in
39:55the way that you came
39:56in with the chickens
39:57and that
39:57Deborah Meaden
39:58and Peter Jones' face
40:00i mean that was distracting
40:01but the whole thing
40:03kind of diverted me
40:03from the real problem
40:04you're trying to solve here
40:05which i've managed
40:06to tease out of you
40:06which is
40:07loneliness
40:08connection
40:08bringing people together
40:09in real life
40:10in an increasingly digital world
40:15that's an inspiring proposition
40:17but the proposition
40:17i saw today
40:18wasn't
40:20wasn't
40:20wasn't that
40:23so i'm going to say
40:24that i'm out
40:24but i wish you
40:25the very best
40:29fred
40:30i think you need investment
40:32because you need
40:33people around you
40:36my issue
40:38is that i can't
40:39personally
40:40see how i can spend
40:42the time
40:42that you need
40:44in this business
40:46so i won't be investing
40:48i'm out
40:49thank you Deborah
40:53fred
40:54i'm going to say
40:54where i am
40:55hi
40:56i'm not interested
40:57in chicken games
40:58at my age
40:59okay
41:00um
41:00i'm going to say
41:02i'm going to go back
41:03to my little cage
41:05yeah
41:05and not invest
41:06and i'm out
41:07thank you then
41:12hi fred
41:13hello
41:14um
41:15i just panicked there
41:16i got your name wrong
41:16i was like
41:17i know
41:19i just think you're great
41:20i think you're great
41:21and i think you're amazing
41:22and for me
41:24i feel like
41:25there is something
41:26in this chicken play
41:28but i think
41:29this needs to be blown up
41:30stronger
41:31make it massive
41:32and then you cash in
41:34with corporates
41:35with dating
41:36once you've made
41:37this chicken game
41:39a bigger thing
41:40i do generally feel
41:41that if i came on board
41:42i would just be giving you
41:44the same advice
41:44that i've kind of given
41:46but i would love to help you
41:47and however i can
41:48so i'm not going to be
41:49your business partner
41:50but i can be that person
41:51to call
41:51and this is going to be huge
41:53and you're going to be huge
41:54i think you need to keep going
41:55um
41:55but i am out
41:56but i wish you all the best
41:57but i will definitely help you
41:58thank you
41:59good luck fred
42:00good luck fred
42:00cheers
42:00thank you
42:01thank you
42:01cheers
42:04sadly for fred
42:05he's failed to land
42:07any of the dragons
42:09though he has managed
42:11to secure a wing woman
42:13in jenna meek
42:14i love the idea
42:15of getting everyone out
42:16together
42:17and creating something
42:20it just wasn't something enough
42:23jenna was really helpful
42:24she gave me some advice
42:26about how to have
42:27mainstream appeal
42:28so expect to see more chickens
42:30popping up in other cities
42:31tomorrow
42:32maybe
42:45i'm retro williams
42:46i'm from a small town
42:48in lancashire
42:49in the north of england
42:50and my business was born
42:52on the top of a mountain
42:53in the french alps
42:57nice bright packaging
42:58lip creams
42:59it's a lip brand
43:00definitely a lip brand
43:02it's been a long journey
43:05and many many people said
43:07you'll never make it
43:08in this industry
43:09and being a northern girl
43:11i kind of thought
43:12well i'll show them
43:14so i did
43:15so i did
43:16so um
43:17so yeah i feel quite proud
43:28i've got here
43:29hello dragons
43:30i'm rachel
43:31i'm a physiologist
43:33and i'm the founder
43:34of albus and flora
43:35a specialist
43:37award-winning
43:38skincare brand
43:39that provides targeted
43:40support
43:41for the lips
43:42and skin
43:43around the mouth
43:43i'm here today
43:45to ask for 50,000 pounds
43:47in return
43:49for 15% equity
43:50in my business
43:53lines and wrinkles
43:55around the mouth
43:56thinning lips
43:57chronic dryness
43:59cold sores
44:00sunburn
44:01and lip cancer
44:02affect the confidence
44:04and comfort
44:05of millions of men
44:06and women
44:07every day
44:07uv exposure
44:09and sun damage
44:10are known
44:11to impact
44:12on these concerns
44:13however
44:14uv lip protection
44:16is not always used
44:17on a daily basis
44:18in people's
44:19skincare routines
44:20we've launched
44:22two products
44:23so far
44:23lip shield
44:24which is an
44:25spf lip balm
44:26and lip facial
44:28which is an
44:28exfoliating
44:29and plumping
44:30treatment mask
44:31we currently
44:33provide products
44:34to 370
44:35aesthetic clinics
44:37spas
44:38and beauty
44:38salons
44:39we also
44:40supply direct
44:41to our customers
44:42via our website
44:43today we have
44:45delivered
44:45£695,000
44:47worth of
44:48accumulated turnover
44:49and we want
44:50to develop
44:51a clinic
44:51and consumer
44:52brand
44:53that can be
44:54accessed globally
44:55thank you
44:57I can breathe
44:59now
44:59breathe
45:00I can breathe
45:05products which
45:06both prettify
45:07and protect
45:08the lips
45:09are the
45:10offering
45:10from Rachel
45:11Williams
45:11in the large
45:12square box
45:13you've got a
45:13part of the
45:14lip facial
45:15and then in the
45:16smaller boxes
45:17you've got the
45:17spf lip shield
45:20she's looking for
45:21£50,000
45:22investment
45:24in return
45:25for a
45:2515% share
45:26in her business
45:28can I just tell you
45:29when you do your
45:30lipstick
45:30you only have to
45:31put it out
45:31about that much
45:32Stephen
45:32not even that much
45:33just a bit of the
45:35end
45:35that's it
45:37Rachel believes
45:38her targeted
45:39approach
45:39fills a gap
45:40in the ever
45:41growing
45:41skincare market
45:42how does it
45:44look
45:44that's good
45:46but will the
45:47dragons be
45:48convinced
45:48by her
45:49pout
45:49focused
45:50pitch
45:54so
45:55have I got
45:56this straight
45:56that this is
45:57essentially
45:57the unique
45:58selling point
45:58of this
45:59business
45:59is that
46:00it protects
46:01my lips
46:01from sun
46:02damage
46:02yes
46:03and people
46:04don't realise
46:05how much
46:06damage you can
46:07get from
46:08daily UV
46:09and the lip
46:10is so thin
46:11and delicate
46:11and that means
46:12it dehydrates
46:13quite quickly
46:14so is this
46:15the health
46:15product
46:16versus a
46:16beauty product
46:18per se
46:19the SPF
46:20is a lifestyle
46:21product
46:21everybody's got
46:22a pair of lips
46:23and we need
46:24to look after
46:24them
46:25and how is this
46:26different from
46:26a lip balm
46:27because it's
46:28a broad spectrum
46:29UVA UVB
46:30protector
46:31so it is
46:32what does that
46:32mean for a
46:33muggle like me
46:33that knows
46:34nothing about
46:34UV anything
46:35so it's going
46:36to protect you
46:37against the
46:37damage that
46:38UV rays can
46:39do because
46:39UV would come
46:40into the skin
46:41and it can
46:41impact on
46:42the cell's
46:43physiology and
46:44function and
46:45sometimes that
46:46UV damage is
46:47accumulated
46:48through your
46:49lifetime
46:49so it is like
46:51a lip sun
46:51cream then
46:53yes the
46:54lip balm is
46:54yes
46:55because I put
46:55some of this
46:56lip balm on
46:57but what's weird
46:58this lip balm
46:58I've got a bit
46:59tingly and it
46:59feels like my
47:01bottom lip's
47:01going thicker
47:02so that
47:04that isn't
47:04a lip balm
47:05so that's the
47:06advanced treatment
47:06it's not a lip
47:07balm
47:07no so the lip
47:08balms are in
47:09the sticks
47:10so what's that
47:11supposed to do
47:12so the lip
47:12facial is an
47:13exfoliating and
47:14plumping treatment
47:15mask
47:17it's plumber
47:19so that is a
47:20product that we
47:21use
47:21so that's why
47:22that feels
47:22it's getting
47:23thicker
47:23it's swollen
47:24up
47:26could I ask
47:27you a question
47:27while you're
47:28playing with
47:28each other
47:29no we're not
47:29playing I'm just
47:30asking some
47:30very important
47:31questions
47:32just tell us
47:33about your
47:33qualifications
47:34in this sector
47:35well qualifications
47:36I've been a
47:37physiologist for
47:38many years
47:39and supported
47:40British teams
47:41in three
47:42Olympic cycles
47:42really looking
47:44at the impacts
47:45of environment
47:45on health
47:47and you know
47:48physiology
47:48so my interest
47:50is so you know
47:51I own the
47:52trademark lipstick
47:53okay
47:54and I'm about
47:56to go retail
47:56with it later
47:57in the year
47:58cool
47:58so this is
47:59of interest
48:00yes cool
48:01just want to
48:01make sure
48:02you've done
48:03695,000 turnover
48:05in total
48:06yes
48:06so can you
48:06break that down
48:07so we can get
48:08an idea
48:09so the last
48:10three years
48:10in 2022
48:12we did
48:13139,000
48:15with a net
48:16of 41
48:17which obviously
48:18gave us a 29%
48:19net profit
48:20and then
48:21in 2023
48:22we did
48:23143
48:25turnover
48:26and 27,000
48:29net
48:29and then
48:31in last year
48:32we did
48:32again
48:33140
48:34and a
48:3615,000
48:37net profit
48:40profits
48:41have been
48:41going down
48:41yes
48:42is that because
48:43of marketing
48:43no it's a strategic
48:45decision by me
48:46because when we
48:47had that
48:4829% net profit
48:50I knew that
48:51the decision
48:52to become a
48:53really specialised
48:54focused brand
48:54you know
48:55really supporting
48:57the professional
48:58retailers
48:58was working
48:59but I'm
49:01you know
49:01a single entrepreneur
49:02with not a huge
49:04amount of
49:05working capital
49:05and I needed
49:07therefore
49:07to prepare
49:09the business
49:09to scale
49:10so I wanted
49:11to put in
49:12foundations
49:12in the last
49:13two years
49:13to help me
49:14do that
49:14so I've got
49:15a new office
49:16a part-time
49:17member of staff
49:18we launched
49:19the new product
49:19we did a rebrand
49:21and a refresh
49:22because I wanted
49:23to make sure
49:23the image
49:23was right
49:24for both
49:25clinic
49:26market
49:26as well
49:27as retail
49:30look you've
49:31done quite well
49:32I mean the
49:32product looks
49:33really great
49:33thank you
49:34we do have
49:36it just so
49:37happens
49:39an experienced
49:40expert
49:41in the den
49:42today
49:43with Jenna
49:45my question
49:46is actually
49:46not just to
49:47you because
49:47I don't know
49:47a lot about
49:48this market
49:48but it would
49:49be to Jenna
49:50are these
49:51sort of types
49:51of products
49:52widely available
49:53is this already
49:54out there
49:54yes I guess
49:55that was
49:56hi Rachel
49:56I think that's
49:57what I'm
49:58trying to
49:58struggle with
49:58is
50:00I can
50:01probably
50:01already find
50:02something similar
50:03because it's
50:04a very crowded
50:05market
50:06I think
50:06one of the
50:07things that's
50:07confused me
50:08a little bit
50:09is that
50:09kind of
50:10vision of
50:10where you
50:11see the
50:11brand going
50:12so like
50:12is this
50:13going to
50:13be
50:14SPF
50:15everything
50:15will be
50:15focused
50:16around
50:16SPF
50:17or will
50:17it be
50:18more
50:18focused
50:18around
50:19lips
50:19like
50:20how does
50:21a product
50:21range
50:21build
50:22from here
50:22so we've
50:23got a few
50:23collections
50:24planned
50:24so the
50:25SPF
50:26products
50:26are all
50:26part of
50:27the
50:27daily care
50:27range
50:27the
50:28lip
50:28facial
50:29is also
50:29in the
50:30daily care
50:30range
50:30there's
50:31then
50:31the
50:32targeted
50:32care
50:33range
50:33this
50:34range
50:34will
50:34focus
50:35on
50:35supporting
50:35clients
50:36who've
50:36got
50:36inflammation
50:37you know
50:38when they're
50:38on acne
50:39medication
50:39solution
50:40based
50:41you're going to have it
50:41daily for everyone
50:42a solution based
50:43range
50:44and then
50:45and then
50:45and then
50:46third
50:46one would be
50:47targeting
50:48sort of
50:4840 and
50:49upwards
50:49okay so if you had a magic wand
50:51what beauty retailers do you see this branding just so I understand the vision
50:55yeah so I think the more premium end definitely sort of liberties selfridges
51:01space NK
51:02space NK
51:03Sephora but I think for you know Sephora we would need to increase you know our kind of digital footprint
51:09first
51:12um do your customers love the product yes they do do they tell people about the product they do I'm
51:19not very good at sharing so they love the product and they tell people about the product so why for
51:25the last three years has the revenue been stagnant
51:29I've almost never seen numbers like this where it's almost exactly the same for three years at 140k in revenue
51:35three years in a row
51:35super consistent and the reason being that I've invested in the infrastructure and the operations to get ready and I've
51:43not been able to do that at the same time as put money into the sales and marketing
51:48okay
51:50so one of the things investors look for in businesses when they're trying to invest is this thing called the
51:54growth profile and the growth profile and the growth profile is essentially the history of the business
51:57business and how the how it looks from a revenue or profit growth perspective
52:02yeah
52:03if it's flat it kind of suggests that the future could be flat um and I like businesses that have
52:09a good growth profile which is a challenge a lot of entrepreneurs faces when you're a solopreneur on your own
52:15you have decisions you have to make it's trade-offs um and the trade-off that you you made was
52:20to focus on infrastructure and those things first
52:22versus the growth profile of business I think it's quite important to make a different decision which is to focus
52:28on that growth profile because that will give an investor the confidence that they have enough growth to get a
52:34return from the business in future
52:36but the growth profile of the business is an amber flag for me and I find it hard to see
52:41based on the last three years in the current year how an investor would get their 50k out and a
52:46multiple on the money so for that reason I'm going to say that I'm out but I wish you the
52:50very best
52:50thank you I'm Rachel I'm going to be the same um you've created a great product
52:56um I'm struggling to see the size of the opportunity
53:01so sadly I'm going to say that I'm out
53:03um but yeah congratulations on creating a great product
53:07thank you
53:12Rachel I think you've hit a market and you really really know your stuff and you explain it really well
53:18um but the truth of the matter is you are in a highly contested space this is readily available for
53:24me
53:24and I I buy it so I'm afraid it's not an investment for me I'm out
53:29thank you
53:35Rachel hi hi um I think I mean obviously I know what it's like to develop a beauty product so
53:40just
53:40please well done thank you the packaging is lovely the branding is lovely um it's it's really really
53:47just stand out I think in terms of investment where I'm at is it's not something I feel like
53:54I want to invest in many because it is probably too close to my current business
53:58um but more because I can't necessarily see the the bigger vision in terms of everything you want to do
54:04yeah um but I would like to throw you a lifeline because I do think this is a good product
54:09I will help you get this product in front of Selfridges, Space & Care, Sephora in the UK
54:14so that you've got that step to entry because you can tell how passionate you are
54:20I'm not going to invest I am out
54:22say I'm sorry but yeah I will help you do that step and you'll be able to take it from
54:26the rest
54:27okay thank you that's a great offer yeah it's amazing offer thank you so much
54:33Rachel um you are investable but that's not
54:37okay and that's where I'm torn and I'll tell you why I'm torn
54:41um I am launching a lipstick retail concept later in the year
54:48okay um lip care is definitely a sector that could be included um what I'm interested in
54:58is your knowledge and trying to think how I can kill two birds with one stone here
55:04how you can help me with the knowledge and help you with business
55:07yes yeah yeah that would be exciting so your offer was fifty thousand fifteen percent
55:14yes
55:17I'm willing to give you the fifty thousand pounds
55:23but I would want thirty five percent
55:25um thirty five obviously is is quite high for me as a brand and I know that as most likely
55:35going to be multiple rounds to move forward to take the brand to where I want it to go
55:39so that's quite challenging would you be prepared to reduce that offer if you got your money back
55:47well if I got my money back within 12 to 18 months down to twenty-five percent
55:54okay um would you be prepared to drop to um 20
56:00no
56:0625
56:0930 percent I'll go down to 25 when I get my money back
56:17okay that's a fantastic offer
56:19um I would be happy to work with you excited to work with you and definitely happy to accept your
56:25great great great great great we're going to be a teaser
56:28yeah we can do work
56:29I think so
56:30it's a win for Rachel
56:32thanks for all your time
56:34well done thank you
56:35she walks away with an offer of support from skincare savant Jenna Meek
56:40but it's Tuka Suleiman who's put his money where his mouth is securing a stake in the business
56:48really excited
56:52just fabulous to get investment from Tuka and yeah also absolutely lovely you know offer from Jenna
57:00so I'm super grateful and humbled
57:05how exciting
57:07it was her that I really loved
57:10I'm investing in her as an entrepreneur
57:13well you've got an expert
57:26dragon's den will return later in the year
57:28perfect
57:29I think this is the first time in the den there's been more females than men
57:34I think this is what I've been looking for for a long time
57:37I just came out of being your worst nightmare I'm about to go back in again
57:41you're sassy I'm like oh go on go sell more
57:44is that the way you work
57:45is that what you guys do as investors
57:47I think this is a wonderful opportunity
57:49and that's why I'd like to talk to Tony
57:51hello Peter
57:52I was hoping you'd say that
57:54am I happy to share with Peter
57:55my business used to tell me I should not invest
57:58but my heart tells me I should
58:02you're setting us all off
58:03come here mate
58:05I'm so proud of you
58:06wow Gary you teed that up as if we were teammates
58:09and then
58:10that's the most guilty I've ever felt in my life
58:12yeah no it's great to have you back Gary
58:14I'm so proud of you
58:16I'm so proud of you
58:43I'm so proud of you
58:44you
58:44you
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