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00:03Walt Disney is exploring combining its mobile apps into a single Disney Plus platform
00:07as executives work to streamline its digital ecosystem and expand engagement, according to
00:13Bloomberg. CEO Josh DeMauro is leading efforts to break down internal silos and simplify how users
00:19interact with the brand through a unified app. The proposed platform would combine streaming,
00:25park bookings, merchandise, games, and cruise planning as part of a plan to make Disney Plus
00:30a central direct-to-consumer hub. The company is also evaluating user-generated content and
00:36artificial intelligence after a disrupted OpenAI partnership tied to the Sora video tool.
00:43Disney reported a strong theatrical performance as The Devil Wears Prada 2 generated $233.6
00:50million globally in its opening weekend. Shares were up 0.31% at $103.40 during pre-market trading
01:01on Monday, according to Benzinga Prodata. For all things money, visit benzinga.com.
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