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Tunku Abdul Rahman University of Management and Technology (TAR UMT) should set up its own university press as the next milestone in its academic journey, said TAR UMT board of governors chairman Tan Sri Chan Kong Choy at the launch of a book by associate professor Dr Monna Ong on Monday (May 4).

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00:00Three, two, one.
00:10This publication stands as a remarkable achievement.
00:16It reflects not only her academic excellence and intellectual depth,
00:22but also her commitment to advancing knowledge that is both relevant and impactful to our society.
00:34What is particularly commendable is her ability to transform her doctoral thesis
00:43in a published academic book within just one year of graduation.
00:49It speaks volumes about her dissemination.
00:53This book was published by the Universal Malaya Press in 2025.
00:59The subject of this research is both timely and highly significant.
01:05Following the implementation of the UND-18,
01:09Malaysia has witnessed a profound shift in its political landscape.
01:15The inclusion of younger voters has substantially expanded the electorate,
01:22placing millennials and youth cohorts at the center of democratic participation.
01:31Political participation today stands far beyond the act of voting.
01:37Among millennials, it increasingly manifests through digital engagement,
01:46issue-based advocacy and active discourse across social media platforms.
01:54Younger voters may be more exposed to misinformation, political pluralization
02:03and emotionally-driven narratives, particularly within the digital environments.
02:12This underscores the importance of political education and responsible civic engagement.
02:20This is where Mona's work becomes especially relevant and valuable.
02:29As we celebrate more than 57 years of educational legacy,
02:36TA-UMT should now move towards another important milestone,
02:41the establishment of the TA-UMT Press.
02:45The creation of the University Press is a defining step in the academic maturity of any institution.
02:55It reflects confidence in our scholarly capabilities and our commitment to knowledge dissemination.
03:04Through TA-UMT Press, we aim to document local insights,
03:11elevate Malaysian scholarship and contribute more actively to the global academic community.
03:20It would also serve as a vital platform for our academics to publish high-quality research,
03:31ensuring that their work reaches a broader audience and creates meaningful impact.
03:46As we do, as we will describe the
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