00:00So I have a theory that TikTok is quietly burying
00:03any content about AI.
00:05My other theory, nobody wants to watch it anyway.
00:08Here's what's happening.
00:08So I wanna try something different today
00:10because I have a hunch
00:11and I think you guys are the only people who can settle it.
00:14When we cover stories here about AI,
00:16what it's replacing, what it means for jobs
00:18or what it's doing to creative work,
00:20those videos consistently underperform on TikTok.
00:23And I've been racking my brain,
00:25scraping the internet for answers
00:26and came up with two possible explanations.
00:28One, TikTok is accidentally flagging content about AI
00:33as AI-generated content and burying it,
00:36or people are just over it.
00:38So here's what I found.
00:39TikTok has spent the last year building
00:40one of the most aggressive AI detection systems
00:43on any platform.
00:44Last November, they added a toggle letting users limit
00:47how much AI-generated content appears in their feed.
00:50They removed more than 50,000 AI-generated videos
00:54in six months.
00:55And when it catches unlabeled AI content,
00:58it limits the post's reach,
00:59keeping it to around 100 to 300 views.
01:02Now TikTok has never outright said
01:03it penalizes news content about AI,
01:06but a platform where its entire system is trained
01:08to be suspicious of that topic?
01:10That's where my hunch lives.
01:12Now, here's the other possibility.
01:14Maybe TikTok isn't touching the content at all,
01:16maybe the audience is.
01:17A survey from this March found 54% of Americans
01:20are tired of hearing about AI.
01:22Pew Research found that half of US adults
01:24are more concerned about AI than excited,
01:27and that number has only been climbing since 2021.
01:29One consultant who sells AI to companies
01:32told Fortune Magazine, quote,
01:33anytime everyone around you is beating you over the head
01:36with a trending technology, it's human nature,
01:38you just get sick of hearing about it.
01:40So I'm putting it to you directly.
01:42When you see a headline about AI,
01:44do you click or do you scroll?
01:45Let me know in the comments and follow us here for more.
01:47.
01:47.
01:47.
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