00:00The North East Mayor has approved £100,000 to support the Great North Run after organisers
00:07reported a funding shortfall.
00:09The North East Combined Authority says the money relates to last year's event, helping
00:14cover international television coverage and associated fringe activities.
00:20Officials say the payment was not made in advance and followed analysis concluding it
00:25offered value for money.
00:26The Great Run Company says the support helped expand the event programme and global reach.
00:32The Authority says the run brings major economic benefits to the region.
00:36Accounts reportedly show the organisers' parent company reported increased turnover in its
00:42most recent financial year.
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