00:09Hello, we are with Adriana Suárez,
00:12the director of the Fundación Endeavor,
00:14where they basically do what they do is
00:17to empower entrepreneurs to make them of high impact
00:20and make them fundamental changes in society.
00:23Let's talk about her.
00:28Adriana, to contextualize to the viewers, what is Endeavor?
00:31Endeavor is a global network that has presence in 27 countries
00:35and is the leader of high impact entrepreneurs.
00:38Basically, what we do is select entrepreneurs
00:41and help them to transform in successful successful entrepreneurs
00:44that generate impact both by their businesses
00:47and by the generation of jobs
00:50that they can develop through the growth of their companies.
00:53How do you lead to Endeavor Colombia?
00:56Well, I have some characteristics to lead to my team.
01:01First, I believe that one is to lead with the example.
01:06If one is not puntual,
01:09how do you intend that your team is puntual?
01:11If one is not thinking big,
01:14how do you want your team to think big?
01:16If one is not thinking through results,
01:18to lead to the team to do it is difficult.
01:21So, the first thing that I think is important is to lead with the example.
01:26And the second thing is to build a team of high desempeño.
01:30I believe that one of the things that we have developed
01:32throughout the years is that we have an incredible team
01:36that we have an incredible team
01:37that everyone is looking at results,
01:41to impact, to create a bigger organization than what it is.
01:45How do you need to form a person to lead?
01:48In the case of Adriana,
01:49who passed by the CESA,
01:51who passed by the Eternado,
01:52who passed by Columbia,
01:53how do you need to form a person to lead?
01:56How do you need to be a person to lead?
01:57Also, a organization that is potentializing
01:59companies to change
02:00from one or another way to the society.
02:02Well, I believe that
02:04is important
02:05the academic training.
02:06Without a doubt,
02:08a leader who has not been interested
02:11in developing academic skills,
02:13it is difficult to develop certain competencies.
02:16In my particular case,
02:18as you said,
02:19I studied administration of companies in the CESA,
02:22I graduated from there,
02:24I went to France,
02:27I lived in Paris two years ago,
02:28I went to work a few years ago,
02:31I went to study in the Eternado,
02:34I went to study in the Eternado,
02:36then I went to study in Columbia University
02:39in international relations
02:40and so, throughout the years,
02:43I've always been able to strengthen
02:44certain competencies
02:46and certain development
02:48that I need to be able to lead.
02:50So, developing competencies
02:52is important.
02:53The academic training
02:54gives you competencies,
02:58but, in my opinion,
02:59the experience working,
03:00in my opinion,
03:01is what develops
03:03even more characteristics
03:05to be able to lead.
03:06In my case,
03:07for example,
03:10generating interpersonal relations
03:13has been fundamental
03:14and this has been achieved
03:15both in my academic world
03:17as in my professional life.
03:21I studied outside
03:22and that taught me
03:24that one should be
03:25to connect people
03:26from all parts of the world.
03:27I worked in Suisse,
03:30in Geneva,
03:30I was negociadora
03:31of Columbia
03:31to the World Comercio
03:33for four years
03:34and that led me
03:35to also
03:37to meet people
03:38from Bhutan
03:39to France
03:40to the United States
03:41and that development
03:43of international relations
03:44in my opinion
03:45has been one
03:46of the most important characteristics
03:47that, in my opinion,
03:52tell us a little
03:53of the audience
03:54how to apply
03:56that experience
03:57that gained
03:58in those other jobs
03:59like consultora
04:01working for the government
04:02and now
04:03in a foundation
04:04as known as
04:05as the foundation
04:06Endeavor
04:06that potential
04:08these entrepreneurs
04:09do you
04:10today
04:11serve to Adriana
04:12that is
04:14in front of Endeavor?
04:15Well,
04:15the first thing
04:16is that
04:16I take a few elements
04:19the first thing
04:20is to work
04:21and generate results
04:22I think
04:23in my opinion
04:24I am obsessed
04:26we have to
04:27not only
04:28to develop
04:29projects
04:29but what results
04:31will it generate
04:31and all the time
04:33to think about results
04:34this
04:35I work
04:37for many years
04:37in the
04:38Ministry of Commerce
04:39I was secretary
04:40of Priya
04:40Marta Lucía Ramírez
04:41and she taught me
04:43a little bit
04:43that you had to
04:45be the executor
04:46and you had to
04:46generate results
04:47then
04:48in my path
04:49for the mission
04:49for me
04:50it was like a PhD
04:52we were
04:53a very small mission
04:55and we were
04:56negotiating
04:57the negotiations
04:58in that moment
04:59and we had to
05:00confront ourselves
05:01to these
05:02very large
05:05and the
05:06perseverance
05:07was something
05:08that I also learned
05:09I learned
05:10especially in that
05:11job
05:12we had to
05:13build positions
05:14for Colombia
05:14and perseverance
05:15and take those positions
05:18and those
05:18positions
05:20of negotiation
05:21to these
05:23great
05:23groups of negotiation
05:24and perseverance
05:26was the most important
05:27I think
05:28that is
05:29what I somehow
05:30recoge
05:31from my
05:32path
05:32for the mission
05:34then
05:35as a consultant
05:36as you said
05:37I worked in Nueva York
05:39with Americans
05:39doing consultoría
05:41in development
05:42of infrastructure
05:43and financing
05:44of infrastructure
05:44and what
05:46you learn
05:46from Americans
05:47is their
05:48vision
05:49of
05:50to be rectified
05:51that things
05:53have to be done
05:53well
05:54that there are
05:55no means
05:56and I think
05:57that is another
05:58of the elements
05:58that I have learned
06:00and that I apply
06:02in my path
06:03for Endeavor
06:03how does Adriana
06:04combine
06:05that personal
06:06and the success
06:07professional
06:08well
06:09I first
06:10tell you
06:10something that
06:12me characterizes
06:12that I decided
06:14for several years
06:16to put my
06:17professional
06:18over my
06:19personal
06:19I love to work
06:21and that
06:23led me
06:24to go
06:26to live
06:26outside
06:26to accept
06:28big
06:28responsibilities
06:29where
06:30the work
06:31was
06:32my day
06:33and that
06:33I got married
06:35relatively
06:36old
06:37I got married
06:39to 37
06:39years
06:40and I have two
06:41babies
06:42I have two
06:43two years
06:44and a half
06:45two years
06:45and a half
06:46two years
06:49that
06:49they are totally
06:51happy
06:51but the interesting
06:52of that
06:53is that I can say
06:54that I can say
06:55that I can't
06:55at least
06:56I have taken the decision
06:59to dedicate
07:00several years
07:01to my life
07:01professional
07:03because today
07:03I am
07:05in a
07:06stable
07:06with great
07:08responsibilities
07:08I have
07:09to combine
07:10my personal
07:10and my professional
07:11and I feel like
07:12today
07:13I don't care
07:15to dedicate
07:16more hours
07:17to my children
07:18and
07:19to give
07:22balance
07:22to my personal
07:23and my professional
07:24I have
07:26to dedicate
07:26less hours
07:27of work
07:28but
07:29to create
07:30for example
07:30equipes
07:32and
07:33teach them
07:34that they
07:35should be
07:35empowering
07:35and form
07:38I have done
07:40in these years
07:41so that
07:41today
07:42I can give
07:44more time
07:45to my life
07:46personal
07:46to my children
07:48who are
07:49little
07:49and that
07:51my team
07:51continue to work
07:52and that the organization
07:53continue to grow
07:54to be
07:55with the
07:55next question
07:56and that
07:58are the
07:59that
08:00the
08:00women
08:00that
08:04have to
08:06manage
08:08teams
08:09what
08:10I
08:10do
08:10I
08:11do
08:11I
08:11I
08:11do
08:11I
08:12I
08:13do
08:13do
08:13I
08:24do
08:25I
08:25do
08:26do
08:26I
08:27do
08:27do
08:27I
08:27I
08:28do
08:28I
08:29do
08:29do
08:30do
08:30I
08:31I
08:31do
08:32do
08:32do
08:34I
08:36do
08:36I
08:43do
08:45I
08:48do
09:00I
09:01do
09:02I
09:03do
09:04I
09:04do
09:04do
09:21do
09:33to
09:33do
09:33do
09:33to
09:33point
09:33to
09:33big projects since we started, and today we are in three cities,
09:38we have almost 40 entrepreneurs or companies,
09:43more than 70 entrepreneurs that are part of the network,
09:45today we are a company that knows us,
09:48we are an entrepreneur in Colombia,
09:50and all this has been based on this,
09:53putting challenges that are important and great for the organization.
10:01Adriana, thank you for this time, for sharing how they lead the OR,
10:06the foundation that is changing every time the Colombian society,
10:09teaching entrepreneurs how to be able to be able to become a large scale.
10:16Well, Edwin, to you, thank you very much and to the spectator for this invitation.
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