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#CivicSenseIndia #CSRInIndia #SwachhBharatReality
Explore this engaging Fiinovation Video focused on sanitation issues and the need for stronger civic sense in India. Learn how corporate social responsibility programs can support cleanliness drives, hygiene education, and sustainable waste management for better urban and rural development. Source Url : https://www.youtube.com/watch?v=EBphGa67ruo

#PublicToiletsIndia #SanitationIndia #CSRStrategy #CorporateSocialResponsibilityIndia #UrbanSanitation #IndiaCleanlinessProblem #BehaviorChangeIndia #SocialImpactIndia #CSRProjectsIndia #SwachhBharatMission #IndianInfrastructureProblems

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Tech
Transcript
00:00you have an air runway but you don't have aircraft what is the runway doing yeah
00:04you're locating the runway good but no aircrafts what is the airport good move so you have an open
00:09urinal where you can't go within 100 meters of that urinal because of the sting forget about
00:14using it uh you know these days especially on instagram we see a lot of reels regarding civic
00:21sense even uh we also have seen a report called you know where they have mentioned how's the
00:27indian's civic sense is there it's not good actually how do you see civic sense actually
00:33affects this whole motive of csr and all that see i first of all i'm not on the instagram but
00:40i know
00:41what you're talking about right so let me give you an example again uh the government constructs
00:51urban toilets right i'm talking about the non-sulab non-maintained non-managed toilets urinals
00:57where we don't have to pay anything yeah you don't want to pay anything you must have seen
01:01those yeah standing urinals for uh men especially i think that also needs a yeah serious relook
01:07because uh you know women with a population as equal as men in india we don't have sufficient
01:13sanitation facilities for women and we work in this space so therefore i'm telling about it let's
01:18take the example of delhi we're sitting in delhi let's take the example of delhi google has mapped
01:22all i think google has mapped and all other maps have also mapped such toilets complexes and urinals
01:29at places if you go to any urinal today in delhi be honest in this conversation and tell me how
01:35many
01:35people use it not because they don't want to use it now there is a basic lack of civic sense
01:41that is
01:41fine so one is civic sense and one is enforcement now if you go to those urinals i can guarantee
01:49you
01:49today 70 percent of those urinals won't have continuous water supply unlike the urinals that
01:55you use in the airport which are like state of the art yeah right because it is customized to be
02:01built for the a league of the society right right so uh they don't have water supply or when it
02:09was
02:09started and inaugurated the water supply was there after that nobody so you would see all sorts of
02:15fluids flowing out of that and causing stink uh people would not go and in fact on the contrary
02:22you would actually see people urinating on the wall of it from the outside yeah which creates more
02:27problems a csr normally if i would be ready to invest my capital in something like this
02:35say for example a sanitary wear company comes into existence and says okay what we will do is we
02:41take the entire uh open urinals of east delhi or west delhi or any one segment deploy capital put our
02:50supplies of water the government has prepared an infrastructure we will be responsible maintaining
02:54it you must have seen a lot of parks roundabouts where it's written that this park is maintained by so
03:00and so company right right let's do it with units you can use your own sanitary wear so i would
03:08say i don't know how much of this is marketing but you can use your own
03:11sanitary places you can write that this is managed by so and so company you can give a 24 hour
03:17water
03:18supply keep the area clean design it in a certain way i can tell you about 50 to 60 percent
03:24tectonic shift
03:26will happen on the behavioral side of the people they would want to go in right the other 50 percent
03:33is
03:33based on awareness i think the initial burst of such a campaign run by the prime minister was a brilliant
03:39campaign
03:40right was a brilliant campaign i don't know where it lost the steam but i think that should have continued
03:47till date with full vigor and force look at cities like indore
03:53why is it getting the clean city award year after year year after year that means the local agencies and
03:59the private
03:59companies are getting together to bring some change why is delhi not getting that reward why is other
04:05cities not getting that reward so i think civic sense needs investment but also awareness
04:13if you get these two i think a lot of this will
04:19sort out i think a very localized i give you a very localized example because we see it every day
04:24but so many localized four companies take care of southeast west and not delhi you see the entire
04:31delhi open urinal structure changing and it won't require crores and crores of rupees it would just
04:37require consistent support and monitoring that's it you you you tag it in google and any other maps but
04:44if it is not usable what good does the map do right you have an air runway but you don't
04:51have aircraft
04:51what is the runway doing yeah you're locating the runway good but no aircraft what is the airport
04:57good mean so you have an open urinal where you can't go within 100 meters of that urinal because
05:02of the stink forget about using it so if we can resolve that issue very locally with a local company
05:09and put an ad this is managed by like the way they do in parks and you manage it you
05:14see how
05:15transformation happens and then start awareness campaigns that's how that's how cities like indor
05:22have become the cleanest cities in india

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