00:00Singer Taylor Swift filed trademark applications for two audio clips and one image of herself amid AI deepfake content.
00:08Trademark attorney Josh Gerben says these are specifically made to protect Taylor from threats posed by AI.
00:14The applications were filed with the U.S. Patent and Trademark Office Friday, April 24.
00:19The audio clips feature Swift promoting her new album, The Life of a Showgirl, for Amazon Music Unlimited and Spotify.
00:25The image is of Swift onstage her era's tour in a sequined outfit with a pink guitar.
00:30Swift's likeness has been used in several AI-generated deepfakes, with some used in fake political endorsements and even explicit
00:37images.
00:38Actor Matthew McConaughey also had similar trademark filings approved.
00:42Gerben said registering a celebrity's voice is a new use of trademark registration that has not been tested in courts.
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