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  • 7 weeks ago
Pop culture creator Dan Cash explains how Taylor Swift’s creates a special bond with her fans by making them feel involved through fun, hidden clues about her new album The Life Of A Showgirl.
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Transcript
00:00It adds another dimension of fun, I think.
00:02And also there's a competitiveness where you want to be the first one to figure it out.
00:06So with 1989, where she did these anagrams, people were like competing.
00:10We've got to do as many as we can.
00:12And you just want to, like, you know, people want to be the first person to figure out an Easter egg
00:16or to find something and to be the one to talk about that on the internet.
00:20It's just, it's fun.
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