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Most “About Us” pages talk a lot… but don’t actually help win any work.

People aren’t just reading your story — they’re deciding whether they trust you enough to choose you over everyone else.

If your page doesn’t build confidence, show real experience, and make people feel comfortable getting in touch, it’s not doing its job.

A few simple changes can turn it into one of your strongest pages for converting visitors into enquiries.

Watch the video 👇

#tradetips #leadgeneration #localbusinessuk #websitetips #tradesmarketing

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Transcript
00:00If you didn't already know, your About Us page is one of the most visited pages on your
00:03site, but most businesses get it wrong.
00:05Most people go Home Page, About, Services, Contact, so this page matters.
00:11So first you need to add real team photos, even simple pictures with names.
00:14It helps people put faces to the business and builds trust instantly.
00:17Next show your accreditations and awards, anything that proves you're a legitimate trusted
00:21company.
00:22Then add loads of reviews.
00:23Pull in reviews from platforms like Trustpilot or CheckerTrade, stack this page with social
00:27proof because the more trust people see, the more likely they are to choose you.
00:31Don't forget to follow for more local marketing tips.
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