00:00If you didn't already know, your About Us page is one of the most visited pages on your
00:03site, but most businesses get it wrong.
00:05Most people go Home Page, About, Services, Contact, so this page matters.
00:11So first you need to add real team photos, even simple pictures with names.
00:14It helps people put faces to the business and builds trust instantly.
00:17Next show your accreditations and awards, anything that proves you're a legitimate trusted
00:21company.
00:22Then add loads of reviews.
00:23Pull in reviews from platforms like Trustpilot or CheckerTrade, stack this page with social
00:27proof because the more trust people see, the more likely they are to choose you.
00:31Don't forget to follow for more local marketing tips.
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