00:00Apple's new CEO is inheriting one of the biggest gambles in recent Silicon Valley history.
00:05Tim Cook is stepping aside after almost 15 years in the job to become the executive chairman of Apple's board.
00:11During his tenure, Apple's market value went from $350 billion to more than $4 trillion.
00:18But Cook's decision to not invest tens of billions of dollars in AI models and data centers
00:23means the company is perhaps behind its rivals.
00:27The consequences of this will fall to the new boss, John Turnus, who takes over on September 1st.
00:33He has been head of Apple's hardware division since 2021 and is first and foremost an engineer.
00:38Apple's decision to make him the next CEO is doubling down on the core business of making the devices used
00:44by hundreds of millions of people every single day.
00:47But top of his agenda will be solving Apple's messy AI strategy.
00:52The company has been slow to roll out its own AI features and the Siri Assistant is long overdue an
00:57upgrade to make it as useful as Google's Gemini or ChatGPT.
01:01The iPhone is still the leading smartphone, but that dominance will weaken if Apple intelligence doesn't catch up.
01:07Next, Turnus must continue Tim Cook's intense work to diversify Apple's supply chain so it is less reliant on Chinese
01:14manufacturing.
01:15That means moving more assembly to places like India.
01:18The challenge will be to maintain Apple's high standards while also not upsetting the Chinese government by moving too quickly.
01:25Turnus must also think about how Apple's product lines must evolve.
01:29Apple is reportedly launching a folding iPhone soon and it's also working on a large touch screen device for offices.
01:35But what else?
01:37Most people think the AI era will mean new devices we previously never even thought of.
01:41Under its new CEO, Apple will be expected to deliver the next big thing.
01:46I have to make a good idea of the AIR.
01:46I should think about the AIR.
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