00:00Let's start with, again, what you're wearing, Diallo. Am I saying it right?
00:05Correct.
00:06All right. Diallo. Beautiful name. Love it. It is Tyrod's new lifestyle brand. He has an incredible
00:13clothing line and I'm super excited to get into it. The name, the start of this, everything. I know
00:19you have a partner in this as well. What was the inception of it really? Like how did this kind
00:25of
00:26come about? Obviously the idea took a turn for its own over the course of just my co-founder, Dex,
00:36and our bumping ideas off one another. We've known each other for close to two decades. He's actually
00:43from Virginia as well, but originally it was a clothing store, a concept that we thought about.
00:49And then the more and more we sat on it, it kind of pivoted into how we would eventually
00:57leave our mark in the fashion space or the clothing space or just the creative design. Like you said,
01:04it's a platform. Diallo is a platform. Right now we're creating clothes, but overall it's a platform for
01:11creatives. Um, and yeah, it's, like I said, it's took a, took a turn for its own, um, all in,
01:18in good
01:18fashion, but, um, yeah, just love to be able to create and give different people platforms an opportunity
01:25to, to express themselves in, in, in a creative fashion. We, I was teasing the pieces before, but
01:32the silhouettes are incredible. Even for the women out there, I already have been eyeing up pieces that I
01:39love. There are like, I love the athletic vibe that it gives off, but it's kind of like vintage.
01:45The V cuts are great. I'm, I'm so into it. Oh, thank you. That just speaks, I guess, to like
01:51our,
01:51the storytelling within, um, a lot of our pieces or silhouettes, uh, come from, uh, reimagining pieces
01:58that we had already had, whether it be the football jersey, um, or a V neck, um, sort of like
02:04the one that
02:05I'm wearing now or cutting the sleeves off of this one. Like it's things that you did within your own
02:09closet growing up, but how do we make it, um, modern, but still vintage and still hold, um, value
02:18as far as storytelling and just showing our journey of clothes throughout the years. And when you look at
02:25old pictures of possibly like my granddad, like you see him working and he didn't cut the sleeves
02:31off certain shirts or made a V neck, um, turning something, uh, that's a luxury piece into something
02:41that's everyday wear, um, and creating its own uniqueness in itself.
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