00:00Samantala, pagdiriwang ng Intellectual Property Month sa bansa,
00:04ating tatalakain kasama si Atty. Claire Cabochang,
00:07Deputy Director General ng Intellectual Property Office of the Philippines.
00:11Atty. Cabochang, magandang tanghali po sa inyo.
00:16Magandang tanghali po naman sa inyo at sa inyong nakikinigat na nulugod.
00:22Alright, Atty. Cabochang, Diane Kira po ito with Asik Nguyen.
00:25Bilang pagdiriwang po ng National Intellectual Property Month ngayong Abril,
00:29paano po ninyo ipinaliliwanag sa publiko yung kahalagahan po ng Intellectual Property
00:33sa pang-araw-araw na buhay po ng mga Pilipino, ma'am?
00:39Marami po tayong mga activities for Intellectual Property Month.
00:44And yung ating theme for this year,
00:46which is also an echo of the theme of the World Intellectual Property Organization,
00:51is IP and sports.
00:53So, ready, set, innovate.
00:56So, paano po namin pinapaliwanag yan?
00:58Doon sa aming social media.
01:00Marami po kami mga ina-upload doon ng mga infographics, information.
01:07And we have awareness, awareness campaign through our
01:12Documentation Information Technology Transfer Bureau,
01:16as well as our IP Academy.
01:19Nagpa-participate din po kami doon sa mga activities
01:22ng aming tinatawag na mga innovation and technology support offices.
01:28Those are the state universities and colleges and research institutions
01:34sa kanilang activities.
01:35For instance, doon sa Dala Sal University na meron na isa sa ating very active na ITSO.
01:42So, yung kanilang mga IP, IPESTA, and then yung kanilang research conference
01:49that's centering also on IT and sports that was held last week
01:54with research papers from students from all regions around the Philippines.
02:00Meron din po tayo today yung IP forward sa Ateneo naman.
02:06So, madami tayong activities na ganyan para, aside from what we do virtually,
02:12so through our info sessions and going out to different state universities and colleges
02:18and LGUs, ay pinapalawak namin yung understanding ng why IP is important in sports
02:30kasi tayong mga Pilipino mahilog tayo sa sports, it is also aside from really developing
02:39not only awareness or yung wellness natin, yung health kasi nakukuha din natin yan
02:46from sports, it's also yung nation building that is really inspired by how we rally behind
02:56our athletes po. So, madami po tayong ginagawa.
02:59Attorney Claire, ayon po sa report, tumas ng 100% yung kaso ng counterfeiting
03:04at piracy noong pandemia. Ano na po yung kasalukuyang sitwasyon nito
03:07at paano ito tinutugunan ng IPO-PHL sa ngayon?
03:12Very steady naman po yung efforts natin to be able to ensure that
03:17dun sa enforcement side, consistent and coupled with the awareness campaigns
03:26ay para hindi naman siya maging yung na mas lalong lalala.
03:30So, last year, we had through within the National Committee on Intellectual Property,
03:40so those 15 agencies of government, ay nakakaroon din tayo ng seizures worth 30 billion pesos.
03:48So, yun yung mga seizures ng counterfeit products.
03:52And, yung ating pong efforts, nakikita naman natin,
03:56we know that we still need to work continuously to be able to curb yung proliferation of counterfeit products,
04:05but we have seen that even dun sa 301 report ng US Trade Representative's Office,
04:12wala na tayo dyan for the last 11 years, pati dun sa watchlist ng European Union.
04:19So, nakikita naman po na meron tayong ginagawa.
04:23At pinapalawag pa namin sa IPO-PHL yung aming e-commerce memorandum of understanding,
04:32which already has more than 100 members.
04:36I think 118 members na, these are brand owners, chambers of commerce, and platforms.
04:47So, dun meron silang code of practice at nagkakaroon ng fast lane.
04:54Pag kunyari, yung isang brand owner, alam niya na may nagkakaroon ng sale ng counterfeit products sa isang platform,
05:01ini-inform yung platform, mas may bilis yung aksyon ng platform kasi may code of practice,
05:08at saka may, meron din ano, yung on the part of the platform,
05:13mas inaano din nila yung pag-vet nila ng sellers nila dun sa platform nila.
05:19So, to help curb yung sale of counterfeit products.
05:24Well, kaungay na rin po niya, sa gitna ng mabilis na pagbabago ng teknolohiya at pag-usbong nga po ng
05:29digital commerce,
05:30ano po yung pinakamalaking hamon na kinakaharap po ng intellectual property system sa bansa ngayon, Attorney?
05:37Yes, as you had said, yung advancement in technology talaga has really made the problem of counterfeit,
05:45the sale of counterfeit goods really a much bigger problem.
05:51Kasi nga, madali silang magbenta, borderless na ito, pwede online.
05:55At saka sa online, mabilis ding mawala yung seller, lalo na pag,
06:00pag, di ba, pag sinisingil na sila, or may kaso na against them, may complaint nila,
06:06pwede silang mag-hide na, or they use another name.
06:10So, medyo mahirap yung paghabol if you compare it to a physical store.
06:17So, isa yan sa pinakamalaking challenge natin, yung proliferation of counterfeit products,
06:22as well as for creative goods, these are also yung piracy, yung illegal streaming of creative content.
06:32Very, very rampant din yan ngayon.
06:35So, meron din po tayong, kahit wala pa tayong bata, so there is a voluntary mechanism, yung site blocking,
06:43where we have, through internet service providers who have voluntarily become part of that MOU,
06:54together with the NTC, pag may nakuha po kaming complaint,
06:58from, for instance, a movie production outfit na may illegal streaming ng kanilang movie,
07:05tinitingnan ng aming intellectual property enforcement office,
07:10kung meron talagang kaso dyan, nire-refer na namin sa ISP,
07:16and of course, the National Telecommunications Commission will now ask the ISP to take it down.
07:23So, may mga ganyan po tayong arrangements.
07:24So, ma'am, ano naman po yung papel ng World Intellectual Property Organization
07:29sa paghubog ng mga polisiya at programa ng IPO-PHL,
07:33lalo na dun sa pagdiliwang ng World Intellectual Property Day sa April 26?
07:39Well, syempre, tayo, we are a member of the World Intellectual Property Organization.
07:45But, of course, IPO feel as a government agency, meron tayong mga polisiya natin.
07:52Of course, we are working also under the WIPO for, you know,
08:00especially improving the intellectual property terrain through mga treaties and also other capacity building projects.
08:09So, yung WIPO kasi meron sila every year to celebrate World Intellectual Property Day.
08:15Meron silang theme.
08:16So, this year, ang pinili po nila is IP and sports kasi nakikita po nila yung kahalagahan ng sports.
08:23Ang sports kasi hindi lang yung, kunyari, yung identity ng athlete, no?
08:28So, meron yung mga merchandising, may brands.
08:32But, also, meron din yung broadcast rights dun sa mga nagbo-broadcast ng mga sports events.
08:39So, that is part of the entire ecosystem when you talk about IP in sports.
08:45So, to increase yung pong ating awareness na IP is very much part of our everyday lives.
08:53And, pag pinoprotektahan po natin ang IP, mas uusbong pa yung ating industriya.
08:59So, yung mga brand owners natin, maingganyo pa na malalagoy yung kanilang negosyo.
09:07Ating mga athletes will be more motivated to also perform better kung hindi naman sila short-changed.
09:14And, of course, doon sa broadcasting, yun din yung ating tinitingnan kasi nga may mga rights din doon.
09:21O, Latourne, sa ngayon po, paano po ninyo hinihikayat yung mga maliliit naman ng mga negosyante
09:26and even local creators na protectahan po yung kanilang mga inventions, yung kanilang mga brand, at yung kanila pong mga
09:33likha?
09:35So, tayo po ay merong maraming awareness seminars.
09:42And, of course, meron po kaming mga regional desks there housed in some of the DTI offices.
09:51So, hindi naman sa lahat ng regions, pero meron kaming strategically placed na meron kaming help desk.
09:58At, nagkakaroon yun ng mga info sessions.
10:03Meron din kaming tinatawag na incentive programs like Wanna Make a Mark.
10:07Ibig sabihin po yan, meron mga waiver of certain fees for women-led MSMEs for their trademark applications.
10:15Meron din one for the world, for design and patents.
10:21So, these are for inventors, creators, waiver also of certain fees when they file for patent applications or industrial designs.
10:32Dito sa opisina po natin.
10:35And, of course, we work closely with the Department of Trade and Industry.
10:41Kasi meron din kami, kasi tinitingnan po talaga natin paano natin matutulungan yung ating micro, small, and medium enterprises.
10:49So, yung tinawag ko kaninang mga ITSOS, yung state universities and colleges, tinutulungan din kami because what they do is
10:57they conduct the awareness seminars for small, micro, small enterprises in their particular area.
11:05So, para matutulungan po lahat sa buong bansa.
11:08Attorney, ano naman po yung naging papel, yung contribution ng Innovation and Technology Support Office program sa pagpapalakas ng innovation
11:17sa bansa?
11:18Lalo na ngayon, napakarami ng produkto ng makabagong teknolohiya.
11:22Bahagi po ba niyan yung pag-monitor din ninyo dun sa mga AI, paggamit ng AI?
11:29Yung ating pong tinatawag na ITSOS, I would like to share lang po, na we are acknowledged as a leader
11:37dun sa solid ITSO network natin.
11:40Kaya this year, ASEAN Hosting Year, ang Philippines po ang chair ng Task Force on Technology and Innovation Support Centers
11:49here in ASEAN.
11:51So, ang paano nakakatulong yung mga ITSOs?
11:54Yung ITSOs kasi natin, these are the state colleges and even private universities as well as research institutions.
12:03Natutulungan tayo because yung mga research, academic research, ay nagiging technological outputs.
12:11So, from the mind, ang nagagawa, nagiging produkto siya, yung proseso siya.
12:18And you could see from the statistics that itong ating mga ITSOs, sila yung source ng more than 50%
12:26of our patent applications.
12:28So, dun sa mga researches of faculty and even students in these ITSOs, nagkakaroon tayo ng more patent applications.
12:37Ano naman yung kahalagahan ng pag nakakaroon ng gano'n?
12:40So, these would be products that would provide a technical solution to any area of human activity.
12:49So, it could be something that will improve how we can save on energy, for instance, or on fuel.
12:57Yung mga tipo, more efficient use of our very scarce resources.
13:02So, yung ITSOs nakakatulong sila dun kasi madaming researches na lumalabas sa kanila.
13:08So, in the innovation ecosystem, we try to be able to ensure that what was first conceptualized in the mind,
13:17kasi sinasabi natin yung IP ay yamang isip, di po ba?
13:20Ang gusto natin, matutulungan sila na magiging commercialized yung kanilang invention para po mapapakinabangan nating lahat.
13:30Alright, Atty. Claire, aside yung mention yung focus sa IP on sports, ano po po yung mga bagong priorities o
13:36direction ng IPO feel upang mas mapalakas po ang intellectual property system ng bansa?
13:43Oh, yung binanggit mo nyo paula kanina, Ms. Diane, no?
13:47Yung on AI, syempre tinitingnan po natin yung AI.
13:52First, AI as a tool dun sa examination process po namin, like in for processing trademarks and for prosecuting patents.
14:04For instance, for instance, ginagamit na po natin yung AI dun sa ating search and examination procedures.
14:11So, yung polisiyan na yan, para din dun sa aming frontline functions na magiging mas, ano siya, mas efficient.
14:21Pero there's also an aspect of AI na pinag-aaralan po natin ngayon kasi gusto po natin also yung policy
14:29on,
14:30tinatanong tayo lagi nito yung ownership pag ginagamit yung AI dun sa mga creatives,
14:35kunyari yung mga, mga, mga, kunyari stories or novels, yung mga ganyan or any creative content na gamit yung AI.
14:48So, that is something that we are looking at even at the IPO level, may mga diskusyon tayo dyan.
14:55Pero syempre pinag-aaralan na po natin and at this time, ang masasabi ko po,
15:00pag purely AI, syempre, you cannot claim over that if you register kung talagang purely AI.
15:07Kailangan gawa po ng tao kasi kaya nga sinasabi natin yamang isip.
15:12But yan, talagang pinaghahandaan din natin na even dun, again, dun sa examination stage,
15:20meron po kaming MOU with a DICT para yung examiners po namin mas maging better trained to look at applications
15:29especially yung applications that would result to new apps.
15:37So, kasi yung DICT po, sila yung may expertise, meron din po kaming tie up with them for them to
15:44be able to train our examiners.
15:47Okay, attorney, mensahin nyo na lang po sa ating mga kababayan ngayong National Intellectual Property Month
15:52tungkol sa papel ng innovation sa pag-unlad ng ating ekonomiya.
15:58Ito'y po yung aking message, no?
16:01Intellectual Property, hindi po natin sometimes na-appreciate na it affects all of us.
16:08But by respecting Intellectual Property,
16:12we are all able to help inspire our creators, our inventors,
16:19to be able to create more.
16:21When they create more, meron tayong mga produkto
16:25that will provide solutions to problems in or areas that need a solution sa human activity.
16:34And when we are able to create more jobs from those inventions or creations that also succeed in the market.
16:49So, in effect, magkakaroon yun ng economic growth.
16:55Lahat, yung inventors, pati yung magiging mga business sectors,
17:01ay magkakaroon yun ng multiplier effect.
17:05Luunlad po yung ating ekonomiya.
17:08And of course, what we would like to also say is that
17:11let us patronize authentic goods,
17:15yung galing talaga sa may-ari ng IP right.
17:19Kasi as a consumer,
17:22ay mahalaga yan.
17:24Kasi kunyari kung medicine yan or cosmetics yan,
17:28gusto po natin galing siya sa legitimate source,
17:31the authentic source.
17:33Otherwise,
17:34baka meron niyang effect on your health and wellness.
17:39So, lahat-lahat po tayo sama-sama.
17:43Maraming salamat po sa inyong oras,
17:45Atty. Claire Cabotchan,
17:46Deputy Director General ng Intellectual Property Office of the Philippines.
17:50Thank you po, Atty. Claire.
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