2 Biggest Mistakes Companies are making with their Website Homepage

One Base Media

Most trade websites are getting plenty of traffic… but hardly any leads from it. And it usually comes down to just a couple of simple mistakes on the homepage.  The homepage is where most people land first — if it’s not clear, convincing, and built to convert, you’re losing jobs before you even know about them.  Fixing these two things can completely change how many enquiries you get without spending a penny more on ads or SEO.  #tradeswesites #leadgeneration #localmarketing #tradesmarketing #conversiontips

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00:00These are the two biggest mistakes companies are making with their website

00:03homepage. Now your homepage gets the most traffic and if it's not set up right

00:07you're losing leads. So here's what to fix. First, stop clumping all your content

00:11together. Break it up. Use clean sections. Text on one side, images on the other and

00:17clear blocks for each service. You want to make it easy to read and scroll.

00:21Second, show your reviews properly. Don't use screenshots. Instead use a tool like

00:25Elfsight to display real scrollable reviews. It looks more trustworthy than

00:29taking a screenshot and putting it up on your website and you want to make sure

00:32you scatter the reviews throughout the homepage because this is going to keep

00:35your visitors engaged. Don't forget to follow for more local marketing tips.

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