00:00It's Benzinga, bringing Wall Street to Main Street.
00:02The Masters begins Thursday in Augusta, Georgia, with live coverage available on Amazon Prime Video for the first time, according
00:08to CNBC.
00:09Amazon has exclusive live coverage for rounds 1 and 2, while Amazon Prime Video will produce Amen Corner coverage,
00:15the famed 11th, 12th, and 13th holes across all four days of the tournament.
00:20Amazon's Inside Amen Corner will feature advanced stats and camera angles,
00:24while Prime Video will also cover holes 15 and 16 and showcase featured groups without producing that content.
00:30Amazon joins CBS, USA Network, and ESPN as a media partner, while Paramount Plus will continue weekend streaming coverage.
00:38Augusta National requires strict limits on commercialization and restricts ads to official sponsors.
00:43The deal provides a halo effect for Prime Video and gives Amazon data on golf viewership as it evaluates future
00:49sports rights opportunities.
00:51For all things money, visit Benzinga.com.
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