00:00What I've learned is that it's not just women's basketball, right?
00:03Like, Caitlin Clark is a huge sort of shepherd of this big movement,
00:07but, like, softball, volleyball, gymnastics, they're all over-indexing.
00:13And I do give ESPN a lot of credit in that they used to be the only show in town
00:17because I do think that they saw investment opportunity,
00:20long-term investment opportunity.
00:22And most people that we're sort of seeing reacting now are like,
00:25oh, like, we might be a little late to this party,
00:28but, like, the numbers are there, the audience is there.
00:30You know, when we talk about chasing the white whale of 18 to 34,
00:33young demographics, how do we, like, that all exists in women's sports.
00:38I've learned that, you know, even when it comes to content, branding,
00:42all of those things, like, women's sports fans tend to be more loyal to brands,
00:46tend to be more loyal in terms of social media.
00:49Like, they go hard for their product.
00:53And so I think that's been really cool just learning the business part of this
00:57and that you used to have to appeal to people's morality, right?
01:00Like, you should invest in women because you came from a woman.
01:03You know, all that garbage that people say.
01:06You have a daughter that you should care and, like, it should be charity.
01:10And now, like, these women are like, oh, no, we have stats, proof data.
01:14This is a moneymaker.
01:15It's going to continue to make more and more money.
01:17Let's go make some money.
01:17Yeah.
01:18This is just a great business strategy.
01:20It has nothing, right?
01:21Like, Alex, I mean, like, I imagine that you wanted to be involved in the links
01:24not because, like, you got daughters, but because you were like,
01:27this is a great business opportunity for me.
01:30100%.
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