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Women Poised to Benefit from 'Great Wealth Transfer'
Bloomberg
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2 months ago
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00:00
We've been talking about this great wealth transfer for quite a bit of time. I mean,
00:04
purely demographics when we think about aging baby boomers and then who ends up receiving
00:09
those funds. I want to start with you, April, the economic implications of these changes and
00:14
what it means for new trends when it comes to investing, saving and, of course, giving.
00:18
Well, it's huge. It's as you said, it's the intersection of all of these different factors
00:23
coming together. There's never been a better time to be in wealth management. I would say
00:29
the opportunities for financial advisors and for all firms that are serving in financial services,
00:36
that sector of women is gigantic because you have financial advisors that are retiring.
00:43
You have women inheriting more money. It's actually more of a wealth transition we're going to talk
00:50
about rather than a wealth transfer. It's actually vertical, right? Women live longer. And so before
00:56
that wealth transfer has happened, there's going to be a wealth transition. Why is that an important
00:59
distinction? So I started my firm 17 years ago talking about the wealth transfer and it actually
01:05
hasn't really happened. You still, from those McKinsey stats, you have people still talking about it's
01:11
going to happen. It's happening. Is it happening? And now, and people were under the impression that
01:16
the transfer was also going to go to Gen Z, but actually it's going to go to Gen X. And Gen X are now in
01:23
their 60s and approaching retirement themselves, some of them. So I think it's more complicated
01:28
than what people think. And so it's important to pull it apart and understand more about what's
01:32
happening. Nick, I want to bring you in. So how much do things change when it comes to
01:37
the investing world and the approaches? Like how much is going to be different? Because I,
01:42
you know, it's interesting that, you know, we sometimes men versus women and the distinctions,
01:46
but is it all that different? Yes. So there's going to be significant change. I think all the data shows
01:51
that women are very, very passionate about using their investments and their philanthropy to fulfill
01:56
specific purposes and to ensure that they have impact in a way that might not have happened in
02:00
the past, or they might not have had the tools to do that always in the past. There's been a strong
02:04
trend towards philanthropy among older generations, but female clients, particularly the younger generation,
02:09
are more focused on measuring that impact, generating that impact, and also making money through
02:14
purpose-driven activities. So we're on the impact side of things. Where does that end up going?
02:19
So it varies, right? So you can look at it through a sustainability framework. A lot of clients
02:24
prefer to look at a sustainability framework, targeting things like the environment or social
02:28
causes. I thought we stopped caring about that. Well, some clients don't choose to look at it
02:32
through a sustainability framework, right? It varies depending on the client, but a lot of clients
02:37
target the same underlying causes, whether or not they use a sustainability framework. You can target
02:42
healthcare as a client through your investments, through your philanthropy. You can use the sustainability
02:47
framework to do that, or you can not use the sustainability framework. There are various
02:50
different ways of cutting the pie. I want to bring you in on the same thing. Like, you know,
02:54
why is it so different? But we hear from Nick that, yes, it will be different.
02:58
Also, to your point, I think sometimes the U.S. is very U.S.-centric, and whereas that might be true in
03:05
the U.S., our book is for a global audience, and that has not died down in Europe and Asia. Impact
03:12
investing, sustainability is really hot and is something very important. I love that you went
03:17
there. We're just coming off the U.N. General Assembly, and we did a big broadcast last Wednesday
03:22
from the Plaza. Bloomberg does a big event, a global forum, and I felt like most of who we talked to,
03:28
a lot of European officials, and yes, talking about alternative energy, renewables, how it financially
03:34
makes sense that nothing's changing, and that really struck me in those discussions.
03:38
Well, it struck us because here in the U.S., we are, the changing administration has really
03:43
changed the tone when it comes to renewables, and also when it comes to foreign aid, and pretty
03:47
much every guest we spoke to, Carol, at that event was talking about how to maximize the impact of
03:52
foreign aid and how to maximize the return from renewables. Yeah, I think it's kind of fascinating.
03:56
So that's one of the reasons why we went global on this book, and we spoke to 80 senior leaders
04:01
across the world because more and more firms are global in nature, and more and more people are
04:06
mobile in nature, and so having a better understanding of what our world is and technology
04:11
connecting us is truly important. Even visiting some of the headquarters of some of the firms,
04:18
you can see a huge difference where some firms are very traditional in the way that they look.
04:23
Other firms have a more sustainable approach, as Nick was saying. You see firms that have more green,
04:29
more exposed brick. You know, in London, they've purchased a building and have redone it,
04:35
something we don't really see here in the U.S., where we're just going to, you know, knock the
04:39
building down and build something back up again, but there's an effort to create sustainability
04:44
and demonstrate it through their brand. What does this mean in terms of money flow? So we are Bloomberg,
04:49
and that is something, whether it's a fund advisor or whatever, you know, Tim and I constantly talk
04:55
about, so where the money goes. So, Nick, where does the money go potentially as we see this money,
05:00
this wealth transition? Where does it go? Is it greener, sustainable efforts? Is it more global
05:07
efforts? Like, how do you see it playing out? I think alternatives are a big piece of this.
05:12
We're seeing increasing capital flow towards alternative investments, specifically towards
05:16
things like private markets, but also digital assets, right? And we've seen the rise in vehicles
05:22
that will enable that, right? Be those through new types of vehicles that wealth management clients
05:27
can more easily access, or also increasingly through retirement plans, right? We saw the
05:31
executive orders the other week. That's an important part of it. Also, international is a
05:35
very important part of it. I think people thought with deglobalization that it would just make people
05:39
more domestic. In reality, it makes your international footprint more complicated, and we're seeing a
05:44
lot of wealth managers retool in order to account for that greater international footprint.
05:48
April, I want to finish where we started with you, and you said that there's been no greater time to be in
05:52
wealth management. If you would have told me 10, 15 years ago that that would be the case for 2025,
05:57
I wouldn't have believed you, because we saw the rise of robo-advisors, passive investing,
06:04
the idea of setting it and forgetting it, which I thought millennials would be doing.
06:07
Make the argument and make the case that people are paying that higher fee to get that personalized
06:12
advice. So it's really the confluence of all these different things happening. It's more and more
06:17
advisors retiring its volatile markets. As the mother of two Gen Z kids, I'll tell you that they're more
06:24
conservative than what people think. And I think they want to have bigger brands that they rely on. So I
06:31
think there's an opportunity there. I think that there is a general need for more financial literacy and
06:41
around that because in even for financial advisors, I was just going to add one more thing, which Nick
06:47
and I always talk about. There's been a real shift in who is a financial advisor and how to recruit
06:53
people into it. Only 15% of the workforce is women. And traditionally, finance majors have been recruited.
07:00
And now, not so much.
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