00:00Sunderland women have agreed a majority takeover by US-based multi-club ownership group Bay Collective, with the club set
00:10to retain a minority stake in the team.
00:13The deal, backed by investment firm Sixth Street, follows nearly a year of negotiations and remains subject to approval from
00:24footballing authorities.
00:25Bay Collective focuses on developing women's football clubs and will add Sunderland to its small portfolio alongside Bay FC.
00:37Interim Chief Executive for Sunderland Tom Burwell viewed the agreement as a significant step for the club, noting that several
00:46options had been looked at and explored before choosing this particular partnership.
00:52He indicated the structure would allow Sunderland to maintain a connection to its identity, its values and intellectual property.
01:03The women's side will continue to operate from the Academy of Light in the North East and will be run
01:09in collaboration with the wider club structure as well.
01:13Both parties have outlined that long-term partnership would prioritise strengthening all areas of the team, including players, staff, facilities
01:24and development pathways as well.
01:27The most part of the world's side to see the potential for the company are in collaboration with the importaism
01:28community.
01:28The women's side of the club are in collaboration with the
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