00:00Aston Villa are set to sell 90% of their women's team to their parent company vSports as part of a financial strategy aimed at helping the club comply with the Premier League's profit and sustainability rules.
00:15The remaining 10% could be sold to an external investor, potentially based in the United States.
00:23Any deal must be approved by the Premier League and valued at fair market rates to count towards PSR compliance.
00:30Villa's move follows the model used by Chelsea last year who sold their women's team to their holding company, Blueco, in a similar financial arrangement designed to ease PSR pressure.
00:42The planned sales come after Villa reported £195m losses over the past two seasons, significantly over the £105m threshold over three years.
00:54Failed to qualify for the Champions League and playing even more a major revenue stream to bolster their accounts, the financial year ending on June 30th.
01:05Although the valuation of Villa's women's team has not yet been disclosed, estimates suggest it could be in the region of £50m.
01:12The Premier League permits the sale of fixed tangible assets to sister companies, provided they meet fair value requirements determined by league auditors.
01:23Chelsea executed a similar transaction in June 2024, selling their women's team to Blueco for around £200m.
01:30The valuation is still under Premier League review, but the subsequent purchase of an 8-10% stake by Alexis O'Hanahan, valued independently by insiders, at more than £20m, has helped reinforce its market legitimacy.
01:44O'Hanahan, the Reddit co-founder and husband of Serena Williams, is now a minority owner in Chelsea Women, reflecting global growth and interest in the Women's Super League.
01:57However, UEFA does not permit such intra-group deals to be counted as revenue under its financial fair play rules.
02:05Both Villa and Chelsea are reported to have breached UEFA's limits last season and are nearing agreements on financial penalties as a result.
02:14Thank you very much.
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