- 7 hours ago
Dragons Den S23E07 iP H 264 Episode 7 Engsub
Category
๐บ
TVTranscript
00:02the doors to the den are open for business the place where fortunes are made and futures are
00:09forged but this time the game has changed a fresh wave of fierce investors are out to shake things
00:18up and steal the deals joining them tonight i'm jenny meek i'm a serial entrepreneur i'm currently
00:27the co-founder and ceo of refy beauty jenna welcome back to the den no thank you for having me
00:33back i'm
00:33excited for today when i look into the eyes of an entrepreneur there is literally one thing i'm
00:38looking for it's their belief that their idea is going to succeed i can see in people's eyes if
00:43they're lying to me i know exactly what i can bring to a business so if there's a fight for
00:47an investment
00:48i will be absolutely fighting for it i love disagreeing with the dragons i really really do
00:53i am not scared of any of the dragons if anything they should be scared of me
01:08my name is laura and i'm from northern ireland my business is all about oats
01:15instant oats
01:17instant oats
01:18instant oats
01:18yeah but they're kind of exist
01:22so the dragons i'm looking for investment from would be stephen bartlett he would be really
01:32helpful with building that community brand which is what we aim to do at oakland
01:50hello dragons my name's laura and i'm the founder of oatco superfuel today i'm here to seek an
01:57investment of 50 000 pounds in return for a five percent share of my business leading an active
02:04lifestyle and being a busy mum i found myself seeking nutritious convenient solutions and i was
02:10disappointed as to what was available on shelves this sparked the passion of me to create oak
02:15co superfuel currently in our range we have our just add milk overnight oat pouches our ready to
02:22eat overnight oats and our small bites with big energy super bites and at oak co we aim to fuel
02:29the
02:29food to go market every day whether it's a school run a busy day in the office or a gym
02:33workout
02:34we are currently delivering to a strong community of customers through our shopify website nationwide
02:40as well as being stocked in over 150 retail stores and in the past seven months we've did 200k in
02:47sales
02:47with a 60 gross margin and 28 000 in net profit currently the market is more protein focused
02:55but we aim to disrupt the food to go market with natural energy that oats can provide and we've got
03:01both excuse the pun now i've got some samples of our just add milk pouches for you to try and
03:08i'd love
03:09for you to try them thank you
03:13a range of oat based food products is the offering from laura murphy
03:18just take one of those that's what's that one that's the vanilla chocolate chip yeah thank you
03:23she's asking for 50 000 pounds in exchange for a five percent stake in her business how much protein is
03:30in your original so we're around six grams so it's just the natural energy however the other three we've
03:36added plant-based protein laura claims her oats stand out from the crowd you will notice under your
03:44chairs as well there's also some other products but in a sector packed with healthy promises peter jones
03:51is keen to know what makes this offering more than just a mouthful of marketing
04:00laura hi hello um so it's basically oats with bits in it to give you a super fuel is it
04:09so is it
04:10was it just protein or no so give me the so contents we aim to be different so how we
04:18feel
04:18at the moment is everything is protein-led however we want to focus on the natural energy from the oats
04:26okay and in what way is this different is anybody else doing this so i suppose it's difficult to say
04:33because we have three different products so there is three different competitors depending on which
04:38one we look at in particular in terms of the pouch product our point of difference is you actually
04:44prepare that in the pouch you can reseal take it with you and so that is the usp of the
04:51pouch product
04:51alone okay laura yeah your balls are absolutely banging thank you um when something tastes that
05:01good i worry that it's not good for my health yeah and i was looking at the nutritional information on
05:07on this packet but also on the on the balls as well are those the best balls you've ever had
05:13that is so good it's really good thank you so much that's got to be like you say that's such
05:19a good point it's got to be bad for you yeah well some of the flavors are slightly more on
05:23the indulgent
05:24side but we're mindful of that and we're trying to appeal to that target consumer that still wants
05:30us to taste good but is mindful of their health on the balls it says there's uh 20 grams of
05:37sugar per 100
05:37grams yeah it is something we're definitely mindful about and we've had conversations recently on how
05:43we can improve and in our new product development we are taking that on board and 100 trying to make
05:49them as well-rounded as possible okay laura hi gotta tell you um yes they're high sugar but they're
05:58delicious thank you so much um so how much are they selling for um the pot you're holding retails for
06:05three point 79. okay um and i've seen the overnight oats in tubs but i don't think i've seen the
06:12this one yeah is that yours that's our usp yeah okay so that makes it quite unique and yeah but
06:18if
06:18i was buying a sort of or standard overnight oats yeah what would that cost me um they would retail
06:26probably around the 2.99 three pound mark okay and what about your retailers you've got 150 stores who are
06:32they so we're mainly direct to store and it's a mix of spars centra's apple greens is a big customer
06:38to us all based in northern ireland and this week we're actually launching into tesco as well our first
06:45tesco northern ireland or tesco northern ireland okay and do you have any um stores in the rest of the
06:50uk um not as of yet okay thank you laura hi hello um i'm probably your customer here and i
07:01think that's
07:01what makes me quite different the rest of dragons because i'm not super educated around kind of what
07:06i need to put into my body like i look at these packaging the first thing i look at is
07:10calories
07:11because that's the world i've been brought up in i don't understand the rest so as a customer explain
07:16to me why i need your product so it's something substantial that you can eat and i eat it every
07:22morning and being a busy mom as well like it it keeps me going throughout the day okay and then
07:29what is it you're looking for in a dragon to help with this business yeah so um like i want
07:34okko to be a household name in many regions particularly in the uk and ireland and i think
07:40with the dragon on board it gives me that platform to help achieve that okay i'm going to tell you
07:47where i am i mean oats are a superfood yeah they're incredibly good for your heart yeah um you know
07:55control your cholesterol levels yeah so so i think the oat story is very very strong and i tell you
08:02what
08:03you've done really well this is like one of the most hotly contested markets if you go in anywhere there
08:08are loads of blinking protein balls and energy balls so to actually stand out in that and that
08:14is absolutely delicious too delicious scarily delicious exactly but i i meant to have just one
08:23little nibble i've been back in three times um so um so so much to like about this business
08:32but there's a problem and it's the sugar okay um i wouldn't eat that because of the high content
08:43yeah now i know i'm purist but the direction of travel is is against sugar
08:50so i'm really sorry i won't be investing no problem and i am sorry i won't be investing but i'm
08:55out
09:01laura you are fantastic um but this is just a market that i'm i'm just not happy to invest in
09:09at
09:09the moment i think it's hyper competitive and um you're going to struggle with this at the moment so
09:15i'm going to say that i'm out laura i'll tell you where i'm at i think you're amazing you're so
09:25investable there's a lot of work to do with actually defining the purpose and that kind of vision like
09:31i know you want to own the natural energy market but that's not a brand purpose that's what just
09:35that's i'm like why why like i still need to understand why what is natural energy why do i need
09:40it
09:41and i think that needs to be laser focused and i feel like i could offer so much help in
09:46terms of
09:46that in terms of the branding in terms of the lifestyle in terms of the persona i don't know
09:52the food market and that's just me being completely transparent at all
10:00so i am going to make you an offer but it's a bit of a wild card because there isn't
10:06any other
10:06offers yet you asked for 50 000 pounds for five percent i'll offer you half of the money for seven
10:15and a half percent but i'd want to share with someone else that actually understands the food
10:19market because i know what i can bring it's fantastic yeah and you're a fantastic entrepreneur
10:24once you get the branding spot on we can make it a cool on trend product we can get the
10:28persona perfect
10:29but i want that help of the other side of the retail side as well perfect thank you very much
10:39laura
10:42i know retail
10:44yep yep um
10:48and i do like what you presented today
10:53um so i will also offer you half the money that's 25 000 for seven and a half percent if
10:59jenna
11:00wants to share thank you very much
11:07um laura i am i am such a big fan of you thank you um i have uh quite a
11:16lot of experience now in
11:18this industry um have a brand that came into the den that's making tens of millions now just a couple
11:23of years from retail and actually one of the most useful things i could do is to sit you in
11:28a room
11:28with one of the investments i've made who exploded in the uk market and really understand how they did
11:37that yes um so i'm going to make you an offer because i think you're fantastic
11:44i'll offer you all of the money for um
11:5617.5 percent of the business
12:00thank you very much
12:05so thank you so much firstly for all of the offers that it means a lot
12:09um so i suppose just stephen i did have a cap of 15 percent in my head and
12:16so i suppose if you had the money paid back
12:20within sort of a two-year period would you drop to 10 percent to 10 percent
12:33considering i came in for five percent
12:38um i i um i'm not the biggest fan in the world of the deals that that drop because it's
12:43almost
12:43like punishment for success in a weird way i suppose 15 is what i said was was my cap and
12:50that's what i'm struggling with okay
12:56i'll do 15 percent you do 15 i'll do 15 percent well i'd love to accept your office thank you
13:03thank
13:04you so much thank you so much well done thank you and we're just the same as well i know
13:08thank you so
13:11much i can't wait to work with you thank you see you soon bye victory for laura after tough negotiations
13:17she secures stephen bartlett's backing her oat empire is officially expanding
13:28breathe i'm still catching my breath
13:33amazing i couldn't have asked for it to go better really i'm delighted
13:38that's a great entrepreneur to invest in yeah she was so good so good
13:41so so good excellent and it is serendipitous you didn't you did look the same
14:02yeah
14:02intimidating photographs
14:03okay i kiss my hello my name's john o'donnell and i'm joined today with my son jamie
14:11and we created screw caddy
14:16diy okay okay definitely diy definitely diy i could do with a few more diy things what have you got
14:23peter got a toolkit you've got a toolkit what's the last diy you did peter i think i've hung a
14:31picture up
14:34i believe deborah would show the most interest in our product just in the sector that it's in i feel
14:40like it would perk her interest the most so i'm definitely confident and ready to go
14:45for the next day
14:53hi dragons my name is john o'donnell and i'm joined today with my son jamie
14:58and we form part of the family team who created screw caddy
15:04today we are looking for a 50 000 pound investment for a 40 stake in our business
15:11in 2020 during lockdown me and my mum were doing various diy projects in and around our home
15:17one of these projects in particular involved screwing a bracket to a fence for a hanging
15:22flower basket through this we had many deflected screws and it caused several near-miss injuries
15:28so we went out to see if there was a product on the market that could solve our issue
15:33but we struggled to find anything to solve our solution so as a family we had a go at trying
15:38to create up a product of our own so dragging is a traditional method for uncertain screws is
15:44you secure the screw with your fingers while also trying to handle a power tool
15:50which is particularly difficult and can cause possible injuries however if you look at our product
15:57you can see that my fingers are away from the screw
16:00and it allows the di wire to focus purely on the power drill
16:07as the screw head comes down it makes contact
16:10with the angle top side of the screw caddy screw caddy pops off
16:18and the job's complete we were introduced to a third party who helped us a lot during the
16:24development stages of the product and we now have a manufacturing site here in the uk
16:29screw caddy is patent pending and we're looking for that dragon or dragons who can ultimately put a
16:36screw caddy in every diyers toolbox thank you if you would like to come up the wood we have actually
16:43brought in is very very hard so just to make you aware you need to give it some welly to
16:48get in
16:52a lockdown invention that takes the pain out of drilling is the offering from john and jamie o'donnell
17:00so your fingers go to the side yeah no i've got that i'm just doing that while i okay all
17:05the way down
17:07the inventive father and son duo are seeking an investment of 50 000 pounds in return for a 40
17:15share in their business yeah and then pull it off okay that's good thank you the product gets a nod
17:25of
17:25approval from the diy doyen of the den deborah meaden but it's tuukka suleiman who's the first to drill
17:33down into the potential of the business john and jamie just so you know i've got no investments in diy
17:44this could be my first so um have you shown this to any major retailers yes so the very first
17:56people
17:57we contacted was gml and they asked for costs and samples for up to 750 000. we have been to
18:04b and q
18:05and they've had samples so we have had a lot of interest but it's converting the interest to sales
18:14so it's been a blocker have you turned over anything 80 pounds 80 pounds yes all right so 80 pounds
18:25turnover but i can see you you want to give away 40 of the business yes so you you really
18:32want to entice
18:32a dragon yes jamie john and when i was watching deborah have a go at it it still looked it
18:43still
18:43look quite dangerous to me i think because this screw when put in the biggest hole here is still
18:48really about five millimeters away from your finger still which means it could still you know hit the
18:53edge of the plastic and then hit your finger so i just wanted to see if you had a response
18:59on that
18:59point yeah i take your point um about the apertures at the side of screw caddy you are a couple
19:09of
19:09millimeters do you agree with that because i don't sorry do you agree with that i mean it's your product
19:15and i'm about to defend it for you is there another answer to that
19:21he agrees with it so the danger is the wobble this stops the wobble okay so it's not the proximity
19:32to your thumb it's the fact that if the screw head wobbles to one side yeah then you're in danger
19:39that's holding it solid is that what you meant to say yes that's what he meant to say my other
19:47point was around the combination of metal and plastic so what i did is i took the screw in and
19:54out over and over again yeah repeatedly like this yeah and the plastic has has worn off so now it
20:00basically doesn't fit anymore so what we've what the third party who done the development work with is
20:07they tried to destroy it with the roughest screws they could find they worked out if you were using
20:13it the same aperture the same size you'd be talking and you get about 35 screws so one is 35
20:19screws yeah
20:22and how much does this cost 499. okay the equation is not great there being able to do 30 screws
20:29um
20:29before it breaks and actually i think the consumer will have a bigger expectation of longevity from the
20:36product why the question was about the the percentage what's the the current shareholding between you
20:41guys there's three shareholders it's me my wife and jamie and it's just a it's a third share each
20:48okay which means that the dragon would be the major shareholder yeah we would strain we would change
20:53your structure obviously to make it a 60 40 spot let's keep it simple
21:00guys can i ask you what's your patentable step what's your claim um it's the way it holds the
21:07screw and it's the way it releases the screw it's the angled edge and it's the transfer of that vertical
21:13force to a horizontal force that forces the screw caddy off okay so it is quite
21:19specific as to why this works and what you're telling me is it wouldn't work if if you didn't
21:24have those angles right you've obviously been through lots of iterations yeah yeah okay thank you
21:32john jamie hi hi uh i think it looks really good i think it it does what you said it
21:40was supposed to do
21:41on the tin but i think it's really expensive at five pounds um you know you can get a pack
21:47of screws
21:47for five quid and you're selling your product that holds the screws for for the same price so i just
21:54wonder whether this becomes like a really considered purchase so i i don't really want to buy and spend
21:58five quid on it or is this something that frankly what you should really do is perhaps license this to
22:06the people that put these screw packs together and this could be a product that you see in the pack
22:12as a giveaway yeah adding it on to buying a bag of screws was something that we considered right at
22:18the very start um it's interesting though because i don't think it's attached to the screw i think it's
22:23attached to the drill the dangerous bit in this whole process is the drill and and the trouble is this
22:29product feels very expensive against a pack of screws doesn't feel at all expensive against a drill
22:38john jamie um i i do think the price is probably an issue and it to me it feels um
22:47like you would
22:48like a dragon to to come in and run the business for you and i say that because you've not
22:54had any luck
22:54yet with sales and you're willing to offer the dragon the opportunity to be the single biggest
22:59shareholder in the business effectively and that comes with an obligation that i don't feel comfortable
23:06meeting so i'm going to say that i'm out but i wish you the very best thank you thanks
23:13um john and jamie hi hi um i'll just tell you where i am because i think where i'm stuck
23:18with this is
23:19giving the 40 percent away it's no one is going to drive this business more than you two standing
23:25there and like i got 50 no's from a retailer and i think they even blocked my email address at
23:31one
23:32point because they were like this girl is so annoying but i was delusional and you have to be
23:37so delusional in your product that like a no is like a right i'll try another way i'll try another
23:45way
23:45and i'm just not feeling that so that's kind of where i'm at and i can only get behind something
23:50that you're more you need to be more delusional than me on this and right now there's no delusional
23:55here so well done but i am out thank you guys um to try and sell this product on its
24:07own
24:08will cost you a lot of money yeah you could make it into a set
24:14somebody comes in they want to buy that screw it's already in the packet and that's peter's
24:19idea i won't take it away from him but i would i would say this i'm not your right dragon
24:24for this
24:26so i'm gonna say that i'm out but i wish you all the best thanks thank you
24:32john jamie i really think it's genius that you came in and offered 40 percent
24:40because you want to make it attractive for a dragon yeah so as a dragon that really likes
24:46opportunity and never likes to miss out um and bear in mind there is one dragon here that's had quite
24:51good little bit of success with diy i'm just going to pause for a moment and reflect
25:09so somebody stood in here about
25:12about 10 years ago a couple stood in here jenny and martin and they had a genius diy product
25:20and martin said i'm an inventor um i haven't got a clue about business but i'm an inventor and i
25:25know
25:26it works and it's brilliant that was marksman pens they didn't know the numbers they haven't talked
25:32to the right people um but there was something about them and there was something about their
25:38product and apart from anything else i wanted to find out whether or not they really had something
25:44um and that product now we sell millions of um so i'm gonna make you an offer thank you very
25:59much thank you
26:03we haven't heard it yet
26:07so you asked for 50 000 pounds for 40 of the business i'm going to offer you all of the
26:14money
26:18and i want 30 of the business whoa
26:24wow because it's your business and i don't want to be the majority shareholder
26:34so
26:38i think you guys are you're really great i think you've got a really good idea it's really neat um
26:46and i think that you've got the perfect dragon for this so i'm not going to make you an offer
26:52and say
26:53that i'm out but it'll be interesting when you reflect over there what your decision is
27:01do we need to reflect don't think so
27:05we would love to accept you well done excellent well done guys well done you guys great success for
27:14the father and son team thank you very much thank you very much thank you well done can you be
27:19a
27:19little bit more excited seriously i'm more excited than you at the moment i'll be jumping
27:24come on a little bit of a yeah thank you thanks very much the diy duo have secured their dream
27:32dragon
27:33and managed to achieve that rare feat of leaving the den having given away less equity than they offered
27:43i'm all over the moon that i've got deborah and the team i can't believe it it's absolutely amazing
27:49they seemed in shock
27:52that was like yeah thanks
27:57i can't wait to film on i'm so proud of my dad because to see the whole journey come together
28:02like
28:02that's just unbelievable
28:16well here we are right then the den my name is fred parry and i'm from london look at this
28:22thing
28:24i can't imagine many people have been dressed as a chicken in in the den
28:28i am wearing a chicken costume because i built a game where someone hides in a chicken costume
28:33and i thought it was only right to put me in it today
28:38the dragons are probably going to guess for a birthday party fancy dress thing
28:44they're going to think someone's obsessed with chickens probably children's entertainer
28:50uh honestly is a really good chicken do you know what it's good to know you have a plan b
28:58sometimes
28:59in life in life you should always have a plan b
29:05i'm nervous this chicken costume seals in all the heat i'm going to be roasted in that den roasted chicken
29:17one two three four five six seven eight nine ten
29:50i don't know what to do now i was about to applaud and then i thought maybe not
29:55oh please please wow scary please
30:06hello dragons my name is fred and i'm asking for 50 000 pounds in exchange for 10 of my business
30:11chicken rush we are a real world gps powered game of hide and seek teams race to find someone hiding
30:18in
30:18a pub or bar dressed as a chicken and use our app as a live radar along the way they
30:25complete silly
30:26challenges compete for points and submit photos and videos as proof it's team-based tech driven and
30:33utterly ridiculous in year one we turned over 55 000 pounds in year two we forecast 164 000 pounds we've
30:41over 7 000 players across 50 countries with no full-time staff we've had over 5 million views on social
30:49media with barely any marketing spend i built the platform myself the tracking the booking system the
30:55scoring the lot it's scalable tech that can pop up in any city tomorrow i've proven it works now i
31:03want it
31:03to grow with your help we can achieve global chicken domination a real world game of hide and seek with
31:12a
31:12tech twist using gps and a custom built app fred parry is reinventing outdoor play for the digital age
31:20thank you thank you thank you the entrepreneur is seeking an investment of 50 000 pounds terrifying in
31:31exchange for a 10 percent share in his feathered venture but will the dragons flock to the opportunity
31:39or cross the road to avoid it
31:47you're looking for a dragon to dress up as a chicken um very much looking investment to grow
31:55the game uh most of our games at the moment are team building games so someone dresses up as a
32:00chicken often the boss of a company perhaps um and hides okay so i'm trying to work out yeah what
32:09this
32:09business is um it's it's hide and seek for adults so one person hides a circle appears on a map
32:16that
32:17gradually shrinks around their location and then there's also challenges teams do while they're
32:22playing the game so it's not just about finding the chicken but you get 100 points for finding the
32:26chicken first okay so i want to know about you what's your background yeah you know you built this
32:35yourself i just want to know who am i investing in which chicken am i going to invest in yeah
32:40from
32:40the beginning um i was building online learning games for kids but over time as and i think a lot
32:47of people now who are software developers find this they're not meeting people on the other side they're
32:52not seeing how their tech is used so i had a bit of a disillusionment with that so i i
32:58wanted to prove
32:58that i can build one bit of tech where i know that people were enjoying using it meeting the people
33:03playing the game this was like the perfect example and perfect case study for me being able to do
33:08it and then we hosted a public dating event for 40 singles to get it off the ground which is
33:14a bit
33:14strange like there's one thing a chicken chasing game and then there's also a date involved with it
33:19well people want to be distracted by the fact they're on the first date so turns out our dating
33:24events became really popular and we had a wait list of over 2 000 singles in london all the single
33:30people yeah wanted to come and play this game to meet somebody else people have found love while
33:36hunting chickens yeah right so let's look at the serious part of this situation the business part
33:45so how how do you monetize this how do you organize it yeah just want to know yeah um so
33:53there's two
33:54types you uh you get the tech and you play with your friends for 15 pounds per person in a
34:00team
34:00building setting or just for fun or sometimes with large companies they've got a big budget they just
34:06want to hassle-free someone to come here hand over a chicken costume explain the rules and then you play
34:11the same game fred um how does this how does this get big what does big mean to you um
34:24big is getting into definitely at least every city in the uk as well as any city which has
34:31enough hiding spots in them and what does in terms of quantifying big what does that look like uh the
34:37the number i've had in my head is 100 games a day and if you did 100 a day what
34:41does that look like
34:42in terms of revenue um it's 30 grand revenue a day yeah okay
34:52fred hi hello have you forgotten by now that you're dressed as a chicken uh you do start to
34:59if you wear it enough times okay so so what next i i mean i you know it's it's a
35:08cool funny eye-catching
35:11idea um and i can imagine my corporates would who were desperate to find the next thing and
35:17not do the old paint boiling thing for corporate events so i can imagine them thinking oh that looks
35:23new and different um but if you're really going to leverage this business you need to become the
35:28place to look to the innovative ways of building teams don't you you know um so what what next what's
35:35your plans um at the moment my core focus is just grow outside of london with your investment though
35:41it's about scaling the casual games so birthdays stags and hen do's easter easter turkey hunt for
35:48christmas um all of these things but at the moment it was just been me working on this so i
35:54just had
35:54to focus on one small thing at time okay so you're on your own at the moment yeah are you
36:00just going to
36:00keep moving yourself around the country for the next year with that would be our main focus it's you
36:06uh yeah but we'd have part-time help um brought in for each event fred hi i love adding the
36:15crazy
36:15into business but then on the flip side i hate organized fun yeah um i love the dating idea i
36:23think
36:23that's genius but i think where you're almost missing that trick is actually making this a thing before you
36:29pigeonhole it into the corporate world into the dating world and it's like if that wasn't on in
36:35bentbrite in london yeah and you got everyone in london like hey do you want to go to pilates today
36:40do you want to go get coffee or do you want to go and do this crazy thing i just
36:43saw called chicken
36:44rush like you get everyone doing it and then you pigeonhole it into corporate dating whatever you want
36:51and it's like yeah how do we make this bigger and how many people come back so once they've done
36:58chicken
36:58rush do they then delete the app or do they stay on do they do another one like yeah what
37:03so um as far
37:05as numbers are concerned five percent in year one of our corporates came back um and then ten percent
37:11of the people that came to one of our events came back some have played over five times
37:28i'm like i'm really um i'm really into businesses that are able to bring people into the real world
37:34and find ways for them to to connect and especially businesses that are a platform to scale that globally
37:42so what am i investing in here am i investing in a platform that has scale that's that's really the
37:48pitch that i think really would have swung me is something like that we have built that events
37:53platform in the background so a huge part of it is for all our dating events
37:56the thing you pitched to me today was a chicken game where people hide in pubs so true
38:03if it sounded different if it started with the the big picture of the macro loneliness epidemic
38:08people despairing at dating apps letting them down so we're building the platform for social
38:13competitive up in real life games i would have been like oh here we go i rewrote that on sunday
38:19but then
38:19i got worried that you wouldn't understand what the game was so the whole pitch was uh
38:25all around us pubs are closing there is a loneliness epidemic that was the pitch that was
38:30the pitch the whole thing was the pitch the the key to the the key to pitching for me is
38:34you start
38:35with the why pubs have closed loneliness i would have been nodding like a dog yes yes yes and then
38:40you
38:40build it up and say that was our whole story made this and i go oh interesting but what you
38:44did is you
38:45started with the what you started with the chickens hiding pubs and i'm like the my my original pitch
38:50was just that exact story it might be the story but it's not the business either that you have
38:56that's the difference is it well it's not this is one this is a this is a chicken game with
39:02a gps
39:02tracking device yeah we get hundreds of people outside interacting um the whole aim and ethos of this
39:11is just try and get people outside and playing and meeting new people that's why i set it up anyway
39:17yeah fred look i think you it's great i think that it it's a tough one to invest in it
39:25really is um
39:27and sadly i'm going to say that i'm out but but good luck to you thank you peter
39:37i do think you need an investor but i think um i think it's going to be tough for you
39:41to get an
39:42investor based on what your pitch was today okay the chicken thing because it is it's really really
39:46fun and but it's also quite distracting uh in a way where an investor is trying to understand the
39:52potential in the scale of this business the coming in the way that you came in with the the chickens
39:57and
39:57that deborah meaden and uh peter jones's face i mean that was distracting but the whole thing kind
40:03of diverted me from the the real problem you're trying to solve here which i've managed to tease
40:06out of you which is loneliness connection bringing people together in real life in an increasingly
40:11digital world that's it um that's a that's an inspiring proposition but the proposition i saw today
40:19wasn't was it wasn't wasn't that so um i'm going to say that i'm out but i wish you the
40:25very best
40:30of the world i think you're going to say that i'm out but i think you need investment because you
40:33need
40:33people around you my issue is that i can't personally see how i can spend the time that you need
40:44in this business so i won't be investing i'm out thank you deborah
40:56i'm not interested in chicken games at my age um i'm going to say i'm going to go back to
41:03my little
41:04cage yeah and not invest and i'm out thank you then
41:14so i just panicked that i got your name wrong i was like i did it um no i i
41:20just think you're great
41:20i think you're great and i think you're amazing and for me i feel like there is something in this
41:26chicken play but i think this needs to be blown up stronger make it massive and then you cash in
41:34with
41:35corporates with dating once you've made this chicken game a bigger thing i do genuinely feel
41:41that if i came on board i would just be giving you the same advice i've kind of given but
41:46i would
41:46love to help you and however i can so i'm not going to be your business partner but i can
41:50be that person
41:51to call and this is going to be huge and you're going to be huge i think you need to
41:54keep going
41:55um but i am out but i wish you all the best but i will definitely help you thank you
41:59good luck fred
42:00good luck thank you sadly for fred he's failed to land any of the dragons though he has managed to
42:11secure a wing woman in jenna meek i love the idea of getting everyone out together and creating something
42:20it just wasn't something enough jenna was really helpful she gave me some advice about how to have
42:27mainstream appeal so expect to see more chickens popping up in other cities tomorrow maybe
42:45i'm retro williams i'm from a small town in lancashire in the north of england
42:50and my business was born on the top of of a mountain in the french alps
42:57nice bright packaging lip creams it's a lip brand definitely a lip brand it's been a long journey
43:05and many many people said you'll never make it in this industry and being a northern girl i kind of
43:12thought well i'll show them so i did so um so yeah i feel quite proud i've got here
43:21so
43:29hello dragons i'm rachel i'm a physiologist and i'm the founder of albus and flora a specialist
43:37award-winning skincare brand that provides targeted support for the lips and skin around the mouth
43:44i'm here today to ask for 50 000 pounds in return for 15 equity in my business
43:54lines and wrinkles around the mouth thinning lips chronic dryness cold sores sunburn and lip cancer
44:02affect the confidence and comfort of millions of men and women every day
44:08uv exposure and sun damage are known to impact on these concerns however uv lip protection is not
44:17always used on a daily basis in people's skincare routines we've launched two products so far lip shield
44:24which is an spf lip balm and lip facial which is an exfoliating and plumping treatment mask
44:32we currently provide products to 370 aesthetic clinics spas and beauty salons we also supply direct
44:41to our customers via our website today we have delivered 695 000 pounds worth of accumulated turnover
44:50and we want to develop a clinic and consumer brand that can be accessed globally thank you
44:57oh i can breathe now breathe i can breathe products which both prettify and protect the lips
45:09are the offering from rachel williams in the large square box you've got a part of the lip facial
45:15and then in the smaller boxes you've got the spf lip shield she's looking for a 50 000 pound investment
45:24in return for a 15 percent share in her business can i just tell you when you do your lipstick
45:30you
45:30only have to put it out about that much even not even that much just feel the end that's it
45:36rachel
45:37believes her targeted approach fills a gap in the ever-growing skincare market how does it look that's good
45:46but will the dragons be convinced by her pout focused pitch
45:54so so have i got this straight that this is essentially the unique selling point of this
45:59business is that it protects my lips from sun damage yes and people don't realize how how much
46:06damage you can get from from daily uv and the lip is so thin and delicate and that means it
46:12dehydrates
46:13quite quickly and so so is this the health product versus a a beauty product per se
46:19the spf is is a lifestyle product you know everybody's got a pair of lips and we need to
46:24look after them and how is this different from a lip balm because it's a broad spectrum uva uvb
46:30protector so it is what does that mean for a muggle like me that there's nothing about uv anything
46:35so it's going to protect you against the damage that uv rays can do because uv would come into the
46:40skin
46:41and it can impact on the cells physiology and function and sometimes that uv damage is is
46:47accumulated through your lifetime so it is like a lip sun cream then yes the the lip balm is yes
46:55because i put some of this lip balm on but what's weird this lip balm i've got a bit tingly
46:59and it
46:59feels that feels like my bottom lip's going thicker so so that that isn't a lip balm so that's the
47:06advanced treatment it's not a lip balm no so the lip balms are in the in the sticks so what
47:11does
47:11this what's that supposed to do so the lip facial is an exfoliating and plumping treatment mask
47:17it's plumber so that is a product that we use so that's why that feels it's getting it's swollen up
47:26could i ask you a question while you're playing with each other no we're not playing i'm just asking
47:30some quick very important questions just tell us about your qualifications in this sector well
47:35qualifications um i've been a physiologist for many years and supported british teams in three olympic
47:42cycles really looking at the impacts of environment on health and you know physiology so my interest
47:50just so you know i own the trademark lipstick okay and i'm about to go retail with it later in
47:57the year
47:58oh so this is of interest yes cool just want to make sure you've done 695 000 turnover in total
48:05yeah
48:06so can you break that down so we can get an idea so the last three years in um 2022
48:12we did 139 000
48:15with a net of 41 which obviously gave us a 29 percent net profit and then in 2023 we did
48:23143
48:25turnover and 27 000 um and then in last year we did again 140 and a 15 000 net profit
48:40profits have been going down yes is that because of marketing no it's a strategic decision by me
48:47because when we had that 20 29 net profit i knew that the decision to become a really specialised
48:54focus brand you know really supporting the professional retailers was working but i'm
49:01you know a single entrepreneur um with not a huge amount of working capital yeah and i needed therefore
49:07to prepare the business to scale so i wanted to put in foundations in the last two years to help
49:13me do
49:14that so i've got a new office i'm a part-time member of staff we launched the new product we
49:20did a
49:21rebrand and a refresh because i wanted to make sure the image was right for both um clinic market as
49:27well as retail look you've done you've done quite well i mean the product looks really great thank you
49:34we we we do have it just so happens an experienced expert in the den today with jenna my question
49:46is
49:46actually not just to you because i don't know a lot about this market but it would be to jenner
49:50is
49:50it are these sort of types of products widely available is this already out there yes i guess
49:55that was hi rachel and i think that's what i'm trying to struggle with is i can probably already
50:01find something similar yeah because it's a very crowded market i think one of the things that's um
50:08confused me a little bit is that kind of vision of where you see the brand going so like is
50:12this
50:13going to be sbf everything will be focused around sbf or will it be more focused around lips like
50:20how does the range build from here so we've got a few collections planned so the spf products are
50:26all part of the daily care range the lip facial is also in the daily care range there's then the
50:32targeted care range this range will focus on supporting clients who've got inflammation you
50:37know when they're on acne medication solution-based you're gonna have yeah daily for everyone a solution
50:43based yeah range and then and then third one would be targeting sort of 40 and upwards okay so if
50:51you
50:51had a magic wand what beauty retailers do you see this branding just i understand the vision yeah so i
50:57think the the more premium end definitely sort of liberties selfridges space nk sephora but i think
51:04for you know sephora we would need to increase you know our kind of digital footprint first
51:12um do your customers love the product yes they do do they tell people about the product
51:17they do um i'm not very good at sharing so they they love the product and they tell people about
51:22the product so why for the last three years has the revenue been stagnant i've almost never seen
51:30numbers like this where it's almost exactly the same for three years 140k in revenue yeah three years
51:35in a row super consistent and the reason being that i've invested in the infrastructure and the
51:41operations to get ready and i've not been able to do that at the same time as put money into
51:47um the sales and marketing okay so one of the things investors look for in businesses when they're
51:52trying to invest is this thing called the growth profile and the growth profile is essentially the
51:56history of the business and how the how it looks from a revenue or profit growth perspective yeah if it's
52:03flat it kind of suggests that the future could be flat um and i like businesses that have a good
52:09growth profile which is a challenge a lot of entrepreneurs faces when you're a solopreneur
52:13on your own you have decisions you have to make it's trade-offs and the trade-off that you you
52:19made
52:19was to focus on infrastructure and those things first versus the growth profile of business i think
52:25it's quite important to make a different decision which is to focus on that growth profile
52:29because that will give an investor the confidence that they have enough growth to get a return from
52:34the business in future but the growth profile of the business is an amber flag for me and i find
52:40it
52:40hard to see based on the last three years in the current year how an investor would get their 50k
52:45out
52:46and a multiple on the money so for that reason i'm going to say that i'm out but i wish
52:50you the very best
52:50thank you and rachel i'm going to be the same um you've created a great product um i'm struggling
52:57to see the size of the opportunity so sadly i'm going to say that i'm out um but yeah congratulations
53:06on creating a great product thank you rachel i think you've hit a market and you really really know
53:16your stuff and you explain it really well um but the truth of the matter is you are in a
53:21highly
53:21contested space this is readily available for me and i i buy it so i'm afraid it's not an investment
53:28for me i'm out thank you rachel hi hi um i think i mean obviously i know what it's like
53:39to develop a
53:39beauty products so just please well done thank you the packaging is lovely the branding is lovely
53:45um it's it's really really just stand out i think in terms of investment where i'm at is it's not
53:53something i feel like i want to invest in many because it is probably too close to my current
53:58business um but more because i can't necessarily see the the bigger vision in terms of everything you
54:03want to do yeah um but i would like to throw you a lifeline because i do think this is
54:08a good product
54:09i will help you get this product in front of selfridges space and care sephora in the uk so that
54:15you've got that step to entry because you can tell how passionate you are i'm not going to invest i
54:22am
54:22out so i'm sorry but yeah i will help you do that step and you'll be able to take it
54:26from the rest okay
54:27thank you that's a great offer yeah it's amazing offer thank you so much rachel um you are investable
54:36but that's not okay and that's where i'm torn and i'll tell you why i'm torn um i am launching
54:44a lipstick retail concept later in the year okay um lip care is definitely a sector that could be
54:54included um what i'm interested in is your knowledge and trying to think how i can kill two birds with
55:03one
55:03stone here how you can help me with the knowledge and help you your business yeah yeah that would be
55:09exciting so your offer was fifty thousand fifteen percent yes
55:17i'm willing to give you the fifty thousand pounds
55:23but i would want 35 percent
55:25um 35 obviously is is quite high for me as a brand and i know that as most likely going
55:35to be
55:35multiple rounds to move forward to take the brand to where i want it to go
55:39so that's quite challenging would you be prepared to reduce that offer if you got your money back
55:47well if i got my money back within 12 to 18 months down to 25 percent
55:54okay um would you be prepared to drop to um 20
56:0930 percent i'll go down to 25 when i get my money back
56:17okay that's a fantastic offer um i would be happy to work with you excited to work with you
56:23and definitely happy to do great great great great great great we're going to be choosing yeah we can
56:30it's a win for rachel thanks for all your time well done thank you she walks away with an offer
56:37of
56:37support from skin care savant jenna meek but it's touca suleiman who's put his money where his mouth is
56:45securing a stake in the business really excited
56:52just fabulous to get investment from tuca and yeah also absolutely lovely you know offer from jenna
57:00so i'm super grateful and humbled
57:05how exciting
57:07it was her that i really loved i'm investing in her as an entrepreneur well you've got an expert
57:35that's what you guys do as investors i think this is a wonderful opportunity and that's what you're
57:35going to be doing and i think this is what i've been looking for for a long time
57:38i think this is what i've been looking for for a long time i just came out of being your
57:39worst nightmare
57:40i'm about to go back in again you're sassy i'm like oh go on go sell more is that the
57:44way you work
57:45is that what you guys do as investors i think this is a wonderful opportunity and that's why i'd
57:50like to talk to tony hello peter i was hoping you'd say that am i happy to share with peter
57:55my business is to tell me i should not invest but my heart tells me i should
58:02you're setting us all off come here mates i'm so proud of you wow gary you teed that up as
58:08if we were
58:08teammates and then that's the most guilty i've ever felt in my life yeah no it's great to have you
58:13back gary
58:16so
Comments