#video #secrets of supercheap shopping Episode 3 Engsub
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00:02The decades the big-name supermarkets have dominated the high street a weekly
00:07shot for us is like way more than it was last year but now the game has changed
00:14while it's a shrinking do you like a bargain like it's not a question that
00:18anybody needs to seriously answer and prices are soaring it's scary when I'm
00:24walking up to the tools enter the discount disruptors we take on the
00:29supermarkets by removing the friction it's Christmas
00:34cost-of-living crisis it's affecting everybody and we try and make it a
00:38little less painful it's all about being cheaper than everyone else
00:44they're making your shopping seductive we'll take it to marketing and they will
00:49start to sexify it catching your eyeline by line this is what's known as a shopper
00:53and tantalizing your taste buds with the latest trend jacking we sold 30,000
00:59last week finger on the buzzer
01:05I order from here from budget brilliance see these milkshakes for the kids
01:10they're a bargain to next big things this one is an all-time cracker they're
01:16taking us beyond the shelves unlike the supermarkets we're no fancy shelving we're
01:20no big signs there's no frills of us and behind the scenes this is where it all
01:24happens
01:26it's a box of six bars for a panic yeah I like it to reveal the secrets of super
01:33cheap shopping the bigger the sign the cheaper the price the more it's gonna sell
01:39you can beat the supermarkets
01:47coming up a bulk buying warehouse where best before means bargain not bin it I love it for me it's
01:54a
01:54thrill in the chase of the next product can I get that product cheaper can I get a bargain for
01:58our
01:58customers can I put a smile on someone's face and the discount retailer with plenty to say about his
02:05latest giveaway keep filling up your basket get to the 75 quid and you'll then hit the next freebie
02:11just keep on going basically the more you spend the more we'll give it with living costs at an
02:23all-time high everyone's looking to save a buck or two it's difficult expensive life yeah people
02:30don't go out much money to spend a lot when I go in with like about 40 pound a lot
02:36I don't come out
02:37with my fair but it's not just us shoppers who are feeling the squeeze I feel like the items are
02:42getting smaller and you're paying more money so yeah I don't think there's value much value for money
02:50with operational outgoings like wages rent and shipping costs on the increase retailers have
02:55to work hard to stay ahead but one crafty company is breaking the mold
03:07in Stockport one retailer is taking on the supermarkets by using a variety of clever tactics
03:14to keep their outgoings low Rogers Wholesale have a no-frills approach and flog best-before
03:20delight at a fraction of the cost welcome to Rogers Wholesale right here in Manchester if you've never
03:26been to the UK's biggest gone past us for warehouse before where have you been get down and see us
03:30by
03:31tapping into the power of social media and word of mouth they have grown to become the largest wholesale
03:37of their kind in the UK and MD Mark King has even more plans of fault to bulk up his
03:43brands
03:45this is our brand new warehouse this adds to our other three warehouses that we've got obviously in
03:50Poole Plymouth and Wolverhampton and the King's Empire seems to be growing and growing we are looking
03:57to open another two warehouses hopefully in within the next six months with the cost of living crisis going
04:02on and again harder and harder for people more and more people need these places thank you I'll bet
04:08you any money these are about 80 pence in the shops all right not with Rogers don't forget ignore the
04:11date
04:12grab a bargain that's what it's all about all right basically I used to work for somebody we used to
04:18sell
04:18cheese and we used to go out and buy cheeses from different places we would go to them and they
04:24would
04:24basically look up and say well look I've got this fantastic cheese and it's 18 months past mature
04:29now so it's basically a vintage cheddar have a try we would try it and it'd be absolutely fantastic when
04:35we then took it back to our facility and then started cutting it up the law states obviously that
04:39once you then put it down we could only put three months date on it so it was really really
04:42frustrating
04:43because often what it meant was there was a lot of wastage around now and a date driven discounting
04:48empire was born what it did make me think was well hang on if this is how this this is
04:53now on this
04:53product what about all the other products especially products that are ambient and things
04:57like that then this this whole thing's a bit silly it's all about the APs that's ambient products you
05:04know they're the cool kids of food they can sit in your cupboard and chill till you need them
05:09Mark's built a business that aims to fight food waste champion common sense and help customers snack
05:15smarter so my philosophy with um obviously uh best before is the three e's so it's educate
05:23so we're educating people about the product and then it's obviously to eradicate so we're obviously
05:28trying to stop this from going to landfill and then enjoy because it's such a cheap price why
05:32wouldn't you then enjoy it it's quite catchy that mark but it's not just traditional dry cupboard
05:37staples that are safe beyond their best before date so this is a really interesting one with mayonnaise
05:42in terms of education because people get really worried about this kind of product because of
05:46obviously having eggs in it so this actually though is a pasteurized product and because it's an ambient
05:50product it can effectively last weeks months past its best before date so even though it contains
05:56eggs it can last up to a year after its best before date and it's not just food that's packed
06:01onto pallets what's the use by on water well of course when water comes out the ground the spring
06:08i believe and you might have to fact check me it's about four million years old when it comes out
06:12the ground but when we put it in a bottle it's only got like six months best before date
06:19does it sound mad it does to me
06:24but as mad as it may seem it's the way it's packaged rather than the product itself that
06:29dictates the best before date whilst in the early days mark catered mainly for large families looking
06:35to buy in bulk in recent years he's noticed a shift in the type of shoppers seeking a snip
06:41and he calls them jams and i don't think he means the kind you spread on toast one of the
06:47biggest
06:47customer that we have is the jam so they're just about managing people so these are generally
06:51people who have a job two kids really really struggling at the moment not really getting
06:57help with benefits can't use places like food banks and things like that but the great thing
07:02about rogers is anybody can come and shop here so they can come and shop with us they can still
07:06be
07:06able to pay things like their mortgage their electric bill their ever-growing council tax bills and
07:11things like that and that's the feedback that we're getting all the time
07:2160 quid and you've got like one and a half carrier bags and you're like what have i got for
07:2560 quid
07:26i've got nothing it's just impossible to live you know for heating and electric and all that
07:32for many buying in large quantities is the perfect solution well we've seen the kenko coffee
07:42oops careful larry here's what we've come for six of these i think
07:48i drink loads of this cappuccino you'll be dancing on the ceiling with all that coffee
07:54cost you what that could cost yeah that would cost me a tenner i'm saying at least four quid
08:00so it's like half price isn't it but these bulk buy bonanzas weren't always a big enough draw
08:06in the early days no one would come anywhere near us you know i was seen as a bit of
08:10a maverick and a
08:11nutcase you know and then now people trust and know the brand how you doing now you're all right
08:15morning how you doing you're right there how's it going seems like mark's charm and discount food
08:21eventually won the naysayers round these customers they they come to me they know me
08:26they even stop me in town they stop me in coffee shops that used to happen to me all the
08:30time when
08:30i was in corrie how you doing folks all right morning we're good yeah not bad not bad i love
08:35it
08:35for me it's a thrill in the chase of the next product can i get that product cheaper can i
08:39get a bargain
08:40for our customers can i put a smile on someone's face i think that that's a thrill for me
08:4820 miles up the road
08:53another discount disruptor has devised their own ways to sidestep soaring costs
09:01online retailer discount dragon deliver delicious deals to bargain hungry families across the country
09:09they keep prices low by buying in surplus and end-of-line products
09:14that might otherwise have ended up in landfill saving waste as well as our wallet what's not to love
09:22rule number one it's got to be a major brand do i think that would work as a special offer
09:27yes
09:27absolutely every household needs it probably what five six quid in the supermarket they're coming on
09:33website they've seen it or spend 40 quid and get it for free
09:42unlike many discounters the company have no physical stores and all the sales are done through their
09:48website every week it's down to md wayne to pick the offers that will hit his online shelves
09:57and one of his secrets for stealing supermarket customers is spaving that's a new one for me too
10:04so one of our regular offers is the spend and gets that we do i believe this is often referred
10:09to as
10:09spaving we call it spend and get it does what it says on the tin you'll spend to get there
10:14absolutely
10:15but then you're going to get your freebie these are to encourage a bigger basket make the average order
10:21value bigger and i just think it has a generally a feel-good factor you know who doesn't like
10:26something for free you've definitely caught my attention there's actually three live at any one
10:31time so the first one will get your free delivery the second one we bring in at 40 quid spend
10:3640
10:37quid and get your beauty set worth 13.50 then we have a higher tier one spend 100 quid at
10:42the moment
10:43is this whiskey gift set worth 48.25 so all in all if you're spending 100 quid with us right
10:50now
10:50you're hovering around 68 69 pounds saving that that's your spaving for today you're spending and
10:57you're saving but even at bargain basement prices some customers aren't always happy with what they get
11:06so zara has been brought in to oversee returns and she's heading up her very own department of one
11:13hi there my name's zara i'm giving you a call from discount dragon you recently made an order with
11:18us i'm just making sure you get what you want you're part of the bargain and then we make sure
11:23we're
11:23doing our job no worries thank you take care bye-bye positive outcome but customer satisfaction isn't
11:31zara's only motivation yeah please and then just let me know i've got this job because i've got
11:37responsibilities now i'm in my motherhood era i'm a bunny mummy this is brambo um and then that's elvis
11:53she's a female called elvis because she's got a quiff oh lovely hair see what i did there
12:01on the factory floor wayne's checking out the latest stock and deciding what might tempt customers
12:06to part with their pennies in this week's spaving promotion all right half walk all right
12:13right all right now it is the spending get at 40 pounds generally does the best for us and now
12:18what
12:18we've also started doing is layering on another one at 75 so spend your 40 quid get the beauty bundle
12:24whatever it may be on offer that day and setting thresholds like this is known as anchoring because
12:30given the option we feel anchored to spend 50 quid to save a tenner be a waste of money not
12:35to uh
12:36keep going keep going keep filling up your basket get to the 75 quid and you'll then hit the next
12:42freebie
12:42just keep on going basically the more you spend the more we'll give you
12:48we might be sick of seeing easter eggs in january halloween spooks in june
12:53and christmas biscuits in august but wayne's team buy and sell seasonal goods all year round to save
12:59their customers money ironically we're in the middle of summer it's a festive mix pack and you might say
13:06well will people buy christmas beer in the summer let me tell you yes they do you can see here
13:11there's
13:11really only one heavily featured christmas item but what would happen to this if we weren't buying it
13:17well i think there's a high chance it's getting poured down a sink basically i believe they are
13:22earmarked to go on a spend and get in the next few days uh and i would expect that once
13:27that comes
13:28and goes these are all gone but if shoppers don't go for it wayne could be stuck with a warehouse
13:33full
13:34of unwanted christmas cheer coming up the daddy of discount is branching out i still get a buzz out
13:44of seeing this new store operation and in my lifetime i probably opened at least 400 stores
13:50wayne's wish list of boozy bargains we've got vodka one vodka two then on the bench we've got the
13:57prosecco and so only alcohol yep and the cup price king shares his secrets of the super cheap keep it
14:05simple keep it so that the customer gets it keep it so the customer can understand and they know what
14:10they're going to get for their money keep it simple stupid across the nation baskets are getting smaller
14:23but shopping bills bigger just uh astronomical honest to god it's it's going up every week uh you
14:31go in prices are changing all the time it's just getting to a point where you can't afford half the
14:36stuff the traditional multiple retailers are quite expensive so if you shop around you can save quite
14:41a lot of money opening at a rate of roughly 19 stores per year since they launched in 2019
14:53one beyond have become the uk's fastest growing retailer of their kind
14:59and over at their barnsley warehouse preparations are in full swing for the launch of their latest branch
15:05in bellevale near liverpool all what you see here is going to a shop one shop and it gets put
15:11in a row
15:12ready to go but no shop is profitable without customers
15:25so local printer neil ebbage are we filming now yeah are we
15:32going to have to go to the shop one shop is helping create a buzz with some in-store collateral
15:38that's flyers to you and me so this will make an a3 sheet and then once it goes into the
15:42folder
15:43it'll fold it in half into an a4 sheet if you saw it you think oh yeah it's quite nice
15:47is that
15:47instead of like a dull color flat color you know because that's quite a distinctive blue
15:51and it's got a bright yellow so it stands out it punches out how are you so quite glossy quite
15:57bright and it just draws attention and there's a paddling pool up that page nine pound 99 28 degrees
16:04bargain unfortunately we've got no spike band on so i don't know how you're going to fill them up
16:10and whilst he cracks on with spreading the word one a3 sheet at a time chairman chris edwards is
16:17overseeing the new shop fitting plans at his 250 000 square foot distribution center
16:24just had leaflets guys new store open it hot off the press the new marketing materials have arrived
16:32this is just one of the leaflets that we do for every every new shop and this is one that's
16:37in
16:38belvale near liverpool and what we've got is just a very broad section of what we sell a lot of
16:45stuff
16:45is a is just for a pound and we hand these out in in the system in the shopping center
16:50where the
16:51store is and very rarely do we ever not open a store with a queue you know people are curious
16:56because
16:57of the kind of store that it is which is a mixed bag and the hope is that by tempting
17:01customers in
17:02with discount deals their average basket spend will increase which helps cover the costs of their
17:07cheaper items a lot of this on this leaflet a lot of it is food and sweets but we do
17:13obviously that's
17:14only a small proportion and while they're in there buying this sort of stock they're in there buying
17:19a charger or batteries or all the other stuff we sell so it's it's all just part of what we
17:25do
17:26i still get a buzz out of seeing this new store operation and what we've done and in my lifetime
17:32i probably opened at least 400 stores maybe nearly 500 stores but it's still seen when you see the
17:38new leaflet you see the date on it and you're here again you're still doing it it stops you getting
17:43bored supply chain coordinator philippa has been charged with sorting the ffe that's fixtures fittings
17:51and equipment hiya you're all right just looking for stock as it's any stock being picked for bell bell
17:58here yeah this is all your pos bits um see till rolls and stuff like that headers just everything
18:04you need for the shop that's not the sellable bit so some of this is your shopping baskets your shelving
18:11then the delivery of the stock starts and they probably will need about five or six deliveries
18:17to to fill a shop up i think this is going out on tuesday so later this week this will
18:22all get
18:22moved on to dispatch ready to go onto a wagon straight down to bellevale in in the main we can
18:27take the keys of a shop get it shot fit get it filled up with stock in opening within somewhere
18:32between two and three weeks and with hundreds of shops under his belt the process of opening shops is
18:39easy peasy do we just it's just an event we just get on with it and it happens and i'm
18:45i'm good to
18:46say i'm on the outside looking in and say oh it just happens people like this work their heart out
18:51to
18:51make it happen and philippa's not the only one working her heart out back in wigan wayne's crunching
19:01the numbers and working out which products they can afford to feature in this week's spaving promotion
19:10obviously when you're giving an item away for free you know there's um there's a cost involved
19:14that to the business we don't get these items for free we we buy them in the same way that
19:18we buy
19:19any item on the website we'll have a planning meeting which i'm going to have shortly and let's
19:23get the next seven days plan together and whilst he's preparing for his meeting rookie sara is still
19:31finding a way around the cavernous 40 000 foot warehouse and it's stacked to the rafters with bargain
19:39bounty this is all the stock all the pickers the packers i've done like stock taking and stuff but
19:46i've never worked on this scale yeah it seems absolutely massive to me there's just pallets
19:53and pallets of items and products and everything known as mass procurement the huge variety of stock
20:01sometimes tempts the staff as well as the customers i mean i do want to try that new mayonnaise what
20:07i've
20:07just seen uh monster munch i'd like to try that there might be a huge warehouse to choose from but
20:15for
20:15wayne and tom deciding which items to promote in their spaving deal takes careful consideration
20:22right i just wanted to see the uh plan for the spending gets this week obviously we need one at
20:2740
20:28quid and then 75 to 100 because the whiskey did really well at 100 didn't it yeah higher-end spaving
20:35products create the free effect and feel like a bargain that's too good to miss but if the freebie
20:42doesn't land with the punters all the planning and marketing is wasted manpower we discussed on the
20:48call this morning the marmalade vodka yeah where's it go yeah we've got the marmalade vodka um i don't
20:55know what else we've got it's the high end it's so hard to fill you got that vodka there yeah
20:59that's
20:59a good one my only concern is that when it's two vodkas if it fails do you want to put
21:06another vodka
21:06in there knowing that the first one failed we've still got the prosecco in there on the uh subs bench
21:13no yeah are they warming up are they warming up some prosecco's been warming up for a couple of
21:17weeks now warm fizz oh that'll never catch on wayne just can't get a game can i know yeah he's
21:24trying
21:24his hardest i'd go with the marmalade vodka if if that flops i'd bring that off the bench before the
21:30other vodka that's 75 pound throw yeah yeah just to wrap it all up and sum it up we've got
21:35vodka one
21:35vodka two then on the bench we've got the prosecco so only alcohol for now i think with that plan
21:42with the stock levels as well that should cover us for the for the rest of the week you might
21:45want
21:46to add some paracetamol to that list meanwhile in stockport rogers have a totally different approach
21:55to discount dragon instead of marketing and sexifying goods online their warehouse is open to
22:02buyers who can come and grab what they want but this is not your usual supermarket shopping experience
22:08we're no fancy shelving we're no big signs it's no frills of us it's literally left on the palette
22:14products are actually made to sit in warehouses for quite a long long time that's why we can
22:19manage to keep it cheap keep it simple um and also still pay the overheads we have no music playing
22:25so we because we don't want to pay for an expensive prs license keeping costs low is music to my
22:30ears
22:31well not in this case we don't have any heating so in the winter you need to wear your coat
22:36but the good
22:36thing is the drinks are chilled for free and obviously in the summer it can be quite warm
22:40and here we don't have air conditioning here presentation is more gritty than glossy so
22:46there's efficiencies in if we think we do because if you had to put this out on the shelf you're
22:50going
22:50to be taking this out you're going to be paying a member of staff to shelf stack this we don't
22:54bother with any of that we literally push the product into place and this srp that shelf ready
22:59packaging to you and me offers a cheap and cheerful way to present their wares we take out a couple
23:04so
23:04the customer can see what they're having and it's as quick as setting the product out showing
23:09you what you got and then we move on by keeping out going slow his back to basics approach helps
23:14keep prices low see these milkshakes for the kids they're a bargain yeah we've got cupboards full
23:20of it kids come around we don't give them a milkshake we give them a bag of it take it
23:23home and do it
23:23yourself keep it simple keep it so that the customer gets it keep it so the customer can understand and
23:30they
23:30know what they're going to get for their money keep it simple stupid simple as that and whilst
23:36customers appreciate the simple approach his competitors have got different ideas i don't
23:42think we necessarily liked in wholesale industry because we're not like other wholesalers in respect
23:46that we don't need to know anything about our customer we're not asking to be a member we're not
23:51asking them to shop at certain times and you know and with us the price you see is the price
23:54you pay
23:54all i want to know is you come in and you've got a means of payment and that's all i
23:58require by
23:59tearing up the rule books mark is able to compete with the supermarkets whilst others have failed
24:05have i broken the mold well if i have i don't know whether that makes me a genius i don't
24:09know i don't
24:10get it but personally it works for us it works for our customers and that's what it's about we're
24:15open of course seven days a week we will see you soon at rogers wholesale come down and see us
24:19thank
24:19you guys for watching coming up we get the gleaners in it's a way to use surplus products it would
24:30go
24:30to waste otherwise nile hits a snag trialing the latest tech just noticed it says marmal marmalade
24:39or amet got to keep an eye on the wording really ai can mess it up a little bit and
24:45chris reflects over
24:46his decades of discount dealing i came across this this picture that's the original market stall where
24:55it all started getting your five a day from the big name supermarkets doesn't come cheap with the
25:07average brit spending over 400 pounds a year on fruit and veg all the prices are going up a tin
25:14of sweet
25:14corn it's two pound and it like you could use to be able to get that for 60p price supermarket
25:19vegetables is it's too high you're trying to encourage them to be healthy but you're making
25:24it a little bit inaccessible the price of them is slowly increasing and these are stuff that you
25:30know we need to eat to be healthy and to have balanced diets but we can't
25:34uh
25:39one solution growing in popularity is gleaning
25:46and clubs are springing up across the country which help connect people like me and you with
25:52farmers like chris molyneux it must be at least 10 years we've been cleaning now just helps everybody
25:59He'll let you have his surplus crops for free
26:02as long as you're happy to get down and dirty and pick it yourself
26:06It's a way to use surplus product
26:08It would go to waste otherwise
26:13Jay Godden is the coordinator of a gleaning club in Lancaster
26:17So we've seen demand kind of been steadily increasing since 2021 really
26:23We're not a food bank, we run a membership model
26:25so people pay a weekly fee to access what we do
26:28but it's cheaper than the supermarket
26:32The idea is that a lot of the kale that we've got here
26:35is not going to be harvested, there's too much of it
26:39So we bring some volunteers in, we pick as much as we can
26:42and then we redistribute that into the community
26:46He organises teams of volunteers to collect kale
26:49both for themselves and their fellow members
26:54We'll be going for this curly kale
26:57We can be pretty picky about what we're getting
26:59Obviously we've got like a whole acre here
27:02and we're not going to be picking all of that
27:04So something that sort of size is probably fine
27:06at the small end
27:07maybe that kind of at the larger end
27:10Okay, fab, let's do it
27:15It's estimated that over a million tonnes of fruit and veg is wasted each year on UK farms
27:22I think there's about an acre and a half here we've had to leave
27:24which I think it's bad really considering
27:26Yeah
27:26We've had some decent weather now
27:28Yeah
27:28And we've got loads of crops
27:32So you have to plan assuming that the weather's going to be bad
27:35because you still need to be making a living even if it's a bad year, don't you?
27:38So then if the weather's good
27:40You just don't know
27:40You just don't know
27:41You can get 50 cent more or 50 cent less
27:44or just nothing
27:45I mean last year we didn't have a crop
27:47so you make sure you've got enough to cook yourself
27:49and of course you're guaranteed nature's going to go
27:51Do you know what?
27:51We're going to have loads this year
27:53which is where you guys come in
27:54Yeah, well we appreciate it
27:55Yeah
27:58For volunteers like Kath
28:00going field to fork isn't just about filling her plate
28:03I love coming for the gleans
28:05because it's fun to be outside and doing something useful
28:08and there are a lot of people who don't have access to good quality food
28:11for various reasons
28:14Despite today's kale force winds
28:16the volunteers have been outstanding in their fields
28:21It's been a really good day today
28:22We've already got about 30 or so crates like this
28:2530, 40
28:26but the sun's out
28:27so we're going to have our sandwiches
28:29and then back to it
28:30finish filling up the van
28:36Whilst Chris's kale was fresh from the field
28:39back at Buck's Mill
28:40it's freebies of a different kind on offer
28:44AI novice Niall has been charged
28:46with designing the online promo
28:49So I'm just doing a vodka marmalade promotion
28:52So this is going on the free on us
28:54when you spend 85
28:55They might have 200,000 website visitors a month
29:00but it's all about the purchase
29:02not the ponder
29:03So it's down to the marketing team
29:05to make those click rate conversions
29:08Create an image
29:10Similar to this please
29:12Similar to this please
29:14Always use your manners with AI
29:15because you don't know when it's going to come back and get you
29:18It looks like out of Madam T-Shards
29:21Have it on a white background
29:25See what I like
29:26Look the detail
29:27The water
29:28Oh yeah
29:29Yeah see
29:29It's actually on an angle yours isn't
29:31Yeah
29:32Might have got me though
29:34Might have got me
29:35I've just noticed
29:36It says
29:37I'm not even going to try and say this
29:40Marmalade
29:41Oromet
29:42And AI blunders like this
29:45Known as a model drift
29:46Can quickly turn designs into disasters
29:49So
29:49Got to keep an eye on the wording really
29:51AI can mess it up a little bit
29:53Easy is better
29:55Rachel
29:55Come on
29:56Get involved
29:57What we're thinking
29:59Left
29:59Me
30:00Right
30:01AI
30:03I actually think the first one
30:04This one
30:05The left one
30:05That hand does not look real
30:06No
30:07No that's the problem with AI
30:08It's lacking in the real hand
30:12I'm happy
30:14I'm happy yeah
30:14I'm going to go with mine
30:15Looks like brains have beat Bites
30:18In this round of Man vs Machine
30:24Whilst Niall is relying on AI to get product out the door
30:28Over in Liverpool
30:29One beyond accounting on customers coming through theirs
30:33They've been popping up on our high streets and retail parks since 2019
30:38I'm doing well
30:39We only came in here for one thing
30:40And we end up with half a shop
30:44And whilst most retailers are closing their physical stores
30:48Chairman Chris Edwards is expanding
30:50Opening about two new shops a month
30:55We've got hundred and odd shops now
30:57And we're just making the decision
30:59Should we go forward with more shops
31:00Or should we stay where we are
31:02Or should we pack it in
31:05And my boat was
31:06We'll carry on opening shops
31:08That's the only thing I know
31:10I haven't had no plan to retire
31:11I couldn't think of anything worse
31:13You've got to keep the brain cells working
31:16Otherwise you'd get all too quick
31:18He's been brought up around his family's market stall since he was eight
31:23It's safe to say discount dealing is in his blood
31:27That's the original market stall where it all started
31:30Chris's Discount
31:31I'm very proud of that name
31:32He looks a bit ragged
31:33I mean a lot of stuff on there which you can't really make out
31:36Is still in our shops to this day
31:38The sellotape, 13 amp plugs, buckets, bowls, umbrellas, double adapters, kettles
31:44And bear in mind that was probably the early 70s
31:48We're still selling the same bloody stock
31:50That's how much imagination we haven't got
31:52Whilst Chris reminisces about the past
31:5760 miles down the road in Liverpool
31:59It's all about the future
32:00As Chris's latest store is just hours away from opening
32:04You want to just concentrate on tidying all this stationery up for me
32:08All the way down for us if you would
32:09Just make sure it's all as it was
32:12All the way down, yeah
32:14They've only had two weeks to make sure the store's customer ready
32:18Chris's come in
32:19So yeah, it's a bit of pressure
32:21But it's one unwelcoming
32:24With everything to consider
32:26From merchandising to staff badges
32:28Retail rollout is a massive job
32:31Right, unfortunately this is our office
32:35It's not the best, but hey ho
32:37At the back of the house
32:39Assistant Manager Jackie has been charged
32:42With training the 15 new starters
32:44Has everyone got one?
32:45Got an induction pass?
32:47Before we get started
32:48I want to say welcome to One Beyond
32:51Absolute brilliant company to work for
32:54Somebody's after a pay rise
32:56Do more till training now
32:58Is that what you're waiting for?
32:59Yeah, okay
33:00It's all hands on deck
33:02Known as snagging in retail
33:04There's no room for hiccups
33:06The smoother the prep
33:07The slicker the launch
33:09We've got more till training going on
33:11And then we've got more inductions being done downstairs
33:13So by 10 o'clock we'll be absolutely ready
33:17And with Chris arriving any second
33:20And scarcely any customers outside
33:22Kev's feeling the heat
33:24It's only early though, isn't it?
33:25School hold it
33:27Where's everybody else?
33:29Call the girl
33:30Jackie and
33:31Just run downstairs in the canteen
33:33All the toilets
33:34Are the till coats working, yes?
33:36I don't know, to be honest
33:38That's what I need
33:40There's a few people here now
33:4312 o'clock will be round
33:44Yeah, it will
33:45With the kids being on holiday
33:47There's a lot of families in the area, isn't there?
33:49So everyone's going to sort of be up later
33:50And then they'll come out shopping in the afternoon
33:52So it will be a slow burner
33:53But it'll be busy in the afternoon
33:54Yeah, it will be, definitely
33:55You don't sound too confident about that, Kev
34:00Coming up
34:02The troops arrive with a special delivery
34:05Hail for everyone
34:08The chief
34:10Niall puts AI to the ultimate test
34:13Bit of a tan
34:14Just make him overall better
34:21And nerves are running high
34:23At the Liverpool launch
34:25Each day
34:25Yeah, we're all ready to go
34:26On the looks of it
34:26So, fingers crossed
34:29We're going to be busy today, I hope
34:42It's been a 40-mile trip for the kale that's been foraged by the lean, mean, gleaning machines on the
34:48Molyneux farm
34:49Now, it's finally arrived at the Lancaster Larder Food Club
34:54We're currently setting up tables so that our members can all sit together
34:59We like to make it an informal place and provide cheap, accessible, healthy food for members of our local community
35:09Managed by mighty matriarch
35:11It's one of several food clubs across North Lancashire
35:15I have muscles packed by the end of tonight
35:17With up to 70 people expected through the door, she relies on her army of volunteers
35:28So, what's on the menu today?
35:35Kale for everyone
35:37This week we have kale which has been gleaned
35:41We also have mushrooms and peppers, potatoes
35:43Lots of things that will make good, healthy food
35:46The kale that we have is much better valued than supermarkets
35:49Because here, people take exactly what they need
35:52It's often wonky, but it's always fabulous and fresh
35:56Thanks to Jay and his glean team
35:59The food club never quite know what fresh produce will arrive next
36:03Every week it changes, so when the food comes in
36:05Everybody has no idea what they're going to get
36:08So, it's always a really big surprise
36:09We have fresh tomatoes, we have celery
36:14The club collects surplus food from local food businesses
36:18Such as supermarkets, food manufacturers and wholesalers
36:21Just all sorts of things, it's different every week
36:24And a pick and mix of ingredients results in some inventive outcomes
36:29We share recipes between each other
36:31Lots of people come up with lots of ideas
36:33Including chocolate avocado cake, which went down quite well
36:37And a good use of avocados
36:40Yes
36:40Your paper this week
36:42The centre operates on a membership basis
36:45And all for a bargain price of a fiver a week
36:50It's much expensive for me in the supermarket
36:54But here, everything is very cheap
36:57The value we get for our money is absolutely ridiculous, to be honest
37:01I mean, it's enough for me to live on for the week
37:04Which is just amazing
37:05And if you fancy getting involved
37:08Organisations like Family Action coordinate food clubs across the country
37:12But it's not just a bargain members come for
37:15You can socialise with everybody
37:18You can get a cup of tea and a piece of cake and sit and talk
37:25We will start calling people up so they can come and choose
37:29from what we have got this evening.
37:31Would you like some kale? Yes, please.
37:34I am getting so much food for £5,
37:37that would get me two or three items in a supermarket.
37:40I have this shopping trolley and I go home with it full.
37:44And whilst Jay's fresh kale is delighting some...
37:47Ah, perfect. Thank you very much.
37:49..others might need more convincing.
37:51I've never had kale. Ever.
37:54Well, yeah, I've been done for trying.
38:01And whilst Jay and co are a not-for-profit enterprise,
38:0540 miles up the road in Wigan,
38:07booming business Discount Dragon are analysing theirs.
38:10Yay.
38:11MD Wayne is nervously eyeing up the figures
38:14and working out whether his gamble on using marmalade vodka
38:17as the giveaway has paid off.
38:19I don't think it was our worst performing one.
38:21Considering it was so niche,
38:23it just kind of performed right down the middle.
38:26And maybe the wrong time of year for that,
38:27you know, that could be more festive, the orange thing.
38:33So we brought the marmalade vodka in at the £85 threshold.
38:38So we took whisky off and we brought marmalade vodka in.
38:40And we saw on the 8th of July when we brought it in
38:43that our average orders over £100 were 4.5%
38:48compared to our average orders over £100 with the whisky,
38:51which was 8%.
38:52So we quickly took the marmalade vodka off and put the whisky back on
38:55because we found it was much more effective.
38:57Not a wasted exercise.
38:58If we were continuing with the spending gets,
39:00I don't think that would feature again.
39:02You know, we're putting our necks on the line,
39:03giving away a high-cost item.
39:06We're respecting the item,
39:07but I don't think the item showed us any respect back.
39:09You know, it didn't say,
39:10I'm going to go out there and get you these orders.
39:12Looks like buyers weren't feeling fruity this week.
39:19Next door, this mischief in the air.
39:23If I really wanted to, I could sexify Wayne.
39:26That's how good this software is.
39:28Not that it would take much work, obviously.
39:31I'd obviously have him looking his best on a vacation,
39:34a nice tropical beach somewhere.
39:37Oh, speak of the devil.
39:39Talking about sexifying you, Wayne.
39:41Sarah thinks you'd look good on a beach.
39:44Looks like Nihil is running with this.
39:47The chief.
39:49Right.
39:50Back in five.
39:53It better be good.
39:54Trying to sexify Wayne.
39:56Like, what exactly do you want it to do?
39:58Give him a good hairline.
40:03I love our moustache, yeah.
40:06Without showing him pecs,
40:09bit of a tan,
40:10just make him overall
40:13better
40:14than
40:15what
40:15he is today.
40:18Please.
40:23The suspense is killing me.
40:25You and me both.
40:29Must be internet.
40:31Must be an hard job for it.
40:40Brilliant.
40:43What's up?
40:44Have you checked your what's up?
40:45No.
40:46Please be on the low.
40:51Are you happy with that, yeah?
40:52Are you happy with it?
40:54So it's actually me?
40:55Magic.
40:57Well, I've got a tash.
40:58I know.
40:58That's it.
40:59Handlebar.
40:59She eats it.
41:00It works, doesn't it?
41:01Yeah, yeah.
41:02Get a wig?
41:03Hmm?
41:04Bang on, isn't it?
41:06Oh, Wayne.
41:07Lovely handlebars.
41:11Back in Liverpool,
41:13it's a big day for Chris and one beyond,
41:15as they prepare for the grand opening in less than an hour.
41:19Danielle's going outside to the front entrance now.
41:21Yeah, Danielle's doing leaflets.
41:25Everything's finally in place after a hectic two-week turnaround.
41:29But they're bracing themselves for the arrival of their meticulous chairman, Chris Edwards.
41:34Very, very detail-centric.
41:36So I think as he's going around, he really has got that keen eye for detail.
41:39He wouldn't be where he is without that skill.
41:42So I'm really looking forward to hearing his feedback as well,
41:45looking for anything that we can obviously improve on.
41:47But I'm relatively confident we've nailed this one today.
41:52And having opened over 400 shops in his time,
41:55he knows exactly what it takes to get it right.
41:59When you're in a business like this, you've got to be on the ball with everything.
42:02That's just running a business and there's nothing new.
42:04Yeah, we're all ready to go, the looks of it.
42:06So, fingers crossed.
42:09I hope you're going to be busy today, I hope.
42:12You're not alone in that, Chris.
42:14Brother, walk around, Chris, see where we're up to.
42:16Go on, let's see what we've got.
42:20Stocking everything from water guns to washing powder.
42:23If it ain't broke, don't fix it, is the approach to all new stores.
42:29So I really like this from the, obviously the latest promotion,
42:32we've kind of pushed all these £1 products to the front of the store.
42:35We're absolutely lovely and full tidy, fully priced, lovely and clean.
42:39I think it's the range on like every, oh sorry, everyday essential products.
42:43And using economies of scale, Chris sources products at the lowest possible prices.
42:50How are they going now?
42:51Oh, that's absolutely sensational.
42:52Other competitors are more expensive.
42:54It's lovely chocolate as well.
42:56Has anybody actually counted how many items,
42:59I know we've got seasonal items that come in due course and all that stuff,
43:03but today, when you look at a shop like this, how many items will we have?
43:07Talk about putting them on the spot.
43:11Has anybody thought how many thousand are there?
43:13Yeah, 7,000 and maybe 8,000.
43:157,000.
43:16Nailed it.
43:18Yeah, that's nice.
43:19So far, yes, it's looking good, yeah.
43:21We're very proud.
43:25You can never tell whether it's going to be a good shop or a bad shop
43:27until you actually get open, get over the first two or three weeks
43:30when the newness wears off and see what you're taking
43:33to see whether we've made a good choice or not.
43:35You know, it's a bit nervy because if we were in a different shopping centre,
43:38it'd be buzzing outside by now, but we're at half past nine
43:42and it's a bit quiet, you know, so it'll all come together, hopefully.
43:48It amazes me how we can reach the standard, you know, in such a short time.
43:52And we're just ready to go and it looks good to me.
43:56It's instinct, but you need good people,
43:58like we're talking here with these two fellas, you know.
44:02You know, you need good people behind you.
44:04You can't do it all yourself.
44:05This is what we aim to look like every day now.
44:08When I come back in two weeks, will it still look the same?
44:10Well, that's the challenge, isn't it, I think, obviously.
44:12That's the manager's challenge.
44:13Yes, that is, always.
44:16Looks like smiles all round.
44:18They're filling me with a lot of confidence.
44:20As far as management's concerned,
44:21they haven't got one problem.
44:23I'm sure they'll pull it off.
44:24If the people's out there, for us to pull it off, we need people.
44:28We are now 15 minutes still open.
44:31So the tension's building now, we're all getting excited.
44:34Just enough time to squeeze in a rousing pep talk.
44:38Good morning, everyone.
44:39They've done an absolutely incredible job.
44:42We look the part, the shop's the part.
44:44Chris has given us the nod of approval.
44:45Just remember that real hard work starts now the second we open those doors.
44:49Most important people in the business for us will walk through the doors,
44:52and that's our customers.
44:57Like any new store, their success is determined by the ring of the tills,
45:02and a healthy crowd has finally formed, awaiting the grand reveal.
45:07So we don't have to close.
45:08That'll be great.
45:09Okay, we're now open.
45:14A surge of savvy shopping scousers hoping to bag a bargain or two.
45:22Great, yeah, it looks nice, yeah.
45:24Tired, yeah.
45:24Yeah.
45:25We need to fight for every penny, really.
45:28You know, there's a lot of competition around.
45:29We just need to keep it going and, you know,
45:32make people feel welcome every time they come in.
45:34This is another example of an old customer coming back.
45:37Not old, old, I mean...
45:40..ex-customer.
45:41What do you mean?
45:43Need a spade, Kev?
45:45Every penny counts now.
45:47Every penny counts.
45:49I mean, everything's, you know, so expensive,
45:52but when you've got a store like this, it's worth coming into.
45:56Finally, Kev can breathe a sigh of relief.
45:59Really good response of people.
46:01They're happy with the range of lines we've got in store,
46:05and they've been making quite a lot of purchases.
46:07It's been nice and steady all morning.
46:09Chris is even doing a bit of merchandising there, yeah?
46:13Hang on.
46:15Since we've reopened after Pound World,
46:17the high street is definitely different.
46:19It's a lot more low-key, it's not the same,
46:22but it's customers out there, if you're giving them value for money.
46:25And cheaper prices mean happy customers.
46:28At the moment, I've only picked a dog bone up.
46:32And happy pets.
47:03We'll see you next time.
47:04We'll see you next time.
47:06We'll see you next time.
47:06We'll see you next time.
47:06We'll see you next time.
47:07We'll see you next time.
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