00:00As the Easter season rolls around, so does the same question.
00:04Are Easter eggs getting smaller?
00:06No, I think they're still pretty big.
00:09I think they have got smaller.
00:12I think they've definitely gotten smaller.
00:14Because they used to be quite big and you used to get a few packets of chocolate or whatever with
00:21it.
00:21So you used to get two packets of chocolate.
00:24They're the same size but so much more expensive so it's not even worth it to get them in the
00:29end.
00:29And now you get like really small boxes where you just get an egg, I think.
00:34I don't know, that's what it looks like.
00:35But they've definitely got much smaller and they used to come in massive boxes.
00:39Many feel they've seen a decrease in size but an increase in price.
00:44And this may have something to do with shrinkflation.
00:47Over the past year, one brand went from 231 grams to just 194.
00:54But increased in price from £6 to £7.
00:57And although many are worried about their Easter eggs getting smaller, it actually could be a part of a larger
01:03problem that starts right from the cocoa beans itself.
01:07Chocolate has become increasingly expensive due to things like extreme weather and poor harvests where the cocoa beans are.
01:14And this can impact even the most local chocolatiers.
01:18The last two years is when it's been its biggest challenge.
01:19For a long time before that it was actually quite stable really.
01:22The cocoa price was fairly stable.
01:25But in the last two years it's probably the most volatile that we've ever seen it.
01:29And it's caused a lot of issues with availability and pricing obviously of chocolate and then trying to sort of
01:36source the right to chocolate at the right price has been one of our biggest challenges.
01:40But yes, it feels at the moment we're starting to be in a better position.
01:44It's certainly coming down to a more manageable level and seems to be less volatile.
01:48But I think that's been the biggest issue over the last two years is the volatility of it.
01:52We've seen huge increases and huge drops in cocoa price in a matter of days.
01:58So as Easter eggs are getting smaller, this may be a part of a larger issue affecting the whole world.
02:04Etterley Reynolds for KMTV in Rochester.
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