00:01We're going right back to that part of the story that we haven't told yet.
00:06How did the Mafia begin?
00:08All of the men in this room are bound by blood.
00:15One of the strongest changes in direction we could take for the franchise creatively
00:19was to not set the game in a city, rather to take it to somewhere else
00:23to show where these criminal customs and traditions began.
00:26I very much consider Sicily and Sicilian culture almost as a character within the story.
00:32When I say to someone, 1900 Sicily, where does their mind go?
00:36What have they seen before? What do they expect? What's the fantasy?
00:39We try and put ourselves in that place and try and imagine how we would start to build the game
00:44around that experience.
00:45It also gives us an opportunity to present players with something that they haven't seen before.
00:56We're quite lucky because Sicily at this time was photographed by a handful of people
01:00and those photographs still exist.
01:02There's one really iconic image for me with a child and you can see the incredible poverty.
01:09There's such humanity in those faces.
01:11There's such a huge amount of storytelling in that location
01:14because they're also in front of one of these beautiful carved stone buildings.
01:19that's the starting point for me.
01:23Sicily's been in the franchise before.
01:25Sicily's featured in Mafia 2.
01:26That's something that was very interesting to us
01:28when we went back and looked at the possibility of making a new game in this environment.
01:32Sicily's a much more diverse country than I think a lot of people imagine.
01:36Greek and Roman ruins and some of the Byzantine architecture
01:39as well as the Norman architecture, right?
01:42So it's a very diverse world.
01:44Sicily is rich on many architecture styles.
01:46There are certain, as you call it, layers of history.
01:50It's very exciting to explore this setting and time period.
01:53It brings some challenges also for us, but it's quite fun to try to tackle those.
01:58The team's able to deliver really, really spectacular environments,
02:02beautiful looking scenes, which really captures the essence of Sicily.
02:08I went with a team of artists to go to Sicily
02:11to work with Storm Minds, our dev partners in Sicily,
02:14and they took us on the most incredible journey,
02:17taking in so many different locations.
02:19Every day was super jam-packed between museums and other locations,
02:23meeting people that you wouldn't have expected to meet,
02:26and there's no way that we could have met on our own.
02:30We work closely with Anger 13 to recreate early 900 Sicilian cities,
02:35ensuring that every cultural and narrative reference is as accurate as possible.
02:40We wanted to highlight the aspect of Sicily that many had never seen before.
02:45I felt we were captured in a time capsule
02:47because from every corner of the street we've seen the history.
02:51Sicily isn't just a backdrop for us.
02:54It's a place that welcomes you,
02:55that you come to understand and appreciate.
02:57We can't wait for players to experience first hand.
03:00This is a family, and in this family, we follow a code of honor.
03:07Our priority has always been to ensure that everything in the game feels authentic.
03:13The details are absolutely key in keeping the immersion of the player.
03:17We need to make sure that the game is grounded in the real history of the Sicilian Mafia.
03:22Experts in their field are able to kind of help us contextualize things that we read
03:27and the stuff that we see on the screen with real lived experiences.
03:31When it comes to something like the knives in the game,
03:33there's very little reference that's available for that, right?
03:36And so really, we had to dig very deep.
03:38So we went into some tiny little backwater machine shop
03:41where this guy and his son were still crafting knives by hand,
03:46imbuing them with their particular regional styles
03:48and also their thumbprints, if you like,
03:50of their particular approach to building knives.
03:53We just wouldn't really have experienced that any other way.
03:54Previous Mafia games were more or less city heavy
03:58and now we are moving to more organic, wildlife setting of Sicily.
04:04A very realistic, high-fidelity, authentic setting
04:07really feels like we're transporting you back to 1900 Sicily.
04:12That's what Mafia players really expect from one of our games.
04:15Players will form a relationship with Sicily over the course of this game.
04:20The landscape is always a character in any Mafia game.
04:25I think that's especially true of this location
04:28and of this time period and setting.
04:30The promise is to play a classic mob movie.
04:34That's the game that you're going to play,
04:35allowing players to really imagine themselves back in that time
04:38and playing through the game as a Sicilian gangster.
04:40I hope players find it as exciting as we do.
04:42I can't wait to show what we've built genuinely to the world.
04:48Welcome, handsome.
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