00:01Our first challenge was, how do we make an all-digital Xbox One?
00:05Actually, that was our only challenge.
00:08We told them, it can't be done.
00:11And they said, it can.
00:13Go do it.
00:15Go all-digital?
00:16It had never been done before.
00:18Except movies.
00:20Music.
00:21Books.
00:22The solution was there all along.
00:24But we just couldn't see it.
00:26Newspapers.
00:27The Almanac.
00:28I guess it wasn't totally impossible.
00:30We tried removing everything.
00:32But we realized that would make it hard to play video games.
00:36So we put some stuff back.
00:38We lost a lot of good people on this project.
00:40But then we found them again.
00:42They were playing Halo in Comfort Room 4B.
00:45The answer wasn't just staring me in the face.
00:48It was staring at me in the brain.
00:53I got it.
00:58You just deleted the disk drive.
01:01Exactly.
01:03Do it again.
01:06You just pressed delete.
01:08Yes.
01:09That's it.
01:10It was like our new baby.
01:12If our baby was made out of robot white plastic and metal.
01:15And was powered by a custom-made SOC.
01:18Otherwise, exactly like a new baby.
01:22Introducing the new Xbox One S All Digital Edition.
01:25I was.
01:25I was.
01:29Like, I was.
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