- 11 ore fa
Il primo filmato per la presentazione della nuova piattaforma portatile di Sony.
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00:16Grazie a tutti
00:30PlayStation meeting. Well, it has been quite some time since our last PlayStation meeting.
00:41Well, because of that, I'm a little nervous myself. But at the same time, I am extremely
00:48excited to have this opportunity to share this moment with you, our partners, developers,
00:55and fellow users to discuss strategy and possibilities of the PlayStation business moving forward.
01:04At the January 5th press conference we held during the Consumer Electronics Show in Las Vegas,
01:11I asked you to look forward to significant and strategic products and services announcements
01:18to be made shortly from NPSG, where I serve as the president.
01:26Now, I'm very proud that today, the first of such announcements is about to be made from SCE
01:35to share with you the dynamism of this business that we are engaged in.
01:41Thank you very much once again for joining us today.
01:48Let me start off by showing you a video footage. As some of you may recall, it is the same
01:59clip
01:59we ran at E3 five and a half years ago. Because we would like to kick off our presentation today
02:09by revisiting the future that we at SCE envisioned back then in 2005.
02:21The world we live in is full of information. Here we have a world just like reality. Look at it
02:28more closely.
02:34There is no concept of distance in this world. We can move instantaneously. We can see anything live.
02:42And when live images are linked with three dimensional data, information can be directly drawn from reality.
02:50It's like the world of a movie.
02:53Take a look at another live image. A common scene captured by a camera.
02:58When the camera images are fused with additional digital information, reality can be controlled, giving you an incredible power and
03:07freedom.
03:09Now let's look at the world of sports. Golf is one of the world's favorite sports.
03:16Precise simulation combines the real and the imaginary. Once linked to digital information, you can play on any golf course
03:25around the world.
03:28Reality becomes data. If reality and information are connected, you can experience your own reality and control it your own
03:38way.
03:39It's a new way to view information, imagination and dreams come true.
03:51When reality is digitized into data, it becomes your own version of reality over which you have a complete control
04:01and freedom.
04:04Our proposition back then was a future that is enabled by computer entertainment where the virtual world takes in elements
04:12from the real world and the virtual world in turn influences reality.
04:17PlayStation 3 has been providing a leading edge entertainment experience by connecting the two worlds of reality in the living
04:25room through its precise simulation capabilities empowered by the advanced high performance technology.
04:31Of course, there are concepts that are yet to be realized. But I believe that a lot of what we
04:37envisioned back then has materialized in the daily lives of our users.
04:43Through PlayStation, PS2 and PS3, we have strived to deliver computer entertainment to the hands of as many users as
04:53possible.
04:54We take pride in the fact that PlayStation has earned its position in the center of the living room as
05:00a source of entertainment for all.
05:02We wish to deliver the joy of computer entertainment to people all over the world regardless of Asian ethnicity.
05:10We wanted computer entertainment to travel with the user beyond the premises of the home to be enjoyed anytime, anywhere.
05:19These concepts have been materialized through PlayStation.
05:24And today, I'd like to speak about a whole new world that the PlayStation is about to bring to reality.
05:32The future will one day become reality.
05:36That is why we believe that we must keep on coming up with new visions of the future and keep
05:42on making them come true.
05:55A computer entertainment system is equipped with a cell processor, a Blu-ray disk drive, a hard disk drive and
06:07HDMI outputs.
06:10PS3 has evolved into such a system that can provide any form of digital entertainment and has worn its position
06:18at the center of the living room.
06:20We renewed its design in September 2009 and updated the system software in April 2010 to enable 3D content,
06:29accelerating the further penetration of the platform as an entertainment system that can be enjoyed by users of all ages.
06:36And with these technological innovations, PS3 became significantly different from its predecessors as the network has become an essential function
06:47in addition to the traditional combination of hardware and software.
06:52PlayStation Network was launched simultaneously with the release of the PS3 in November 2006, adding greater value and potential to
07:02the PS3 as a living room platform.
07:05Sharing entertainment experience is no longer limited to the families and friends, but is now extended to someone who is
07:15at the other end of the network, someone you may not have even met.
07:19And that is the new potential of entertainment enabled by Hardware Software Network Trinity.
07:28Today, more than 80% of PS3 consoles are connected to the Internet.
07:33In addition, PSN, which provides a wide range of entertainment options from games to movies to comics for both PS3
07:43and PSP platforms, has already exceeded 69 million registered accounts as of January 25th,
07:52and has counted 50 countries, 25 currencies, 12 languages, and 1.4 billion content downloads.
08:05PSN is free to access and offers a broad spectrum of services, including free content, social community services, and exclusive
08:17content to the subscription service PlayStation Plus that was launched in June of last year.
08:27It has earned the overwhelming support of its users.
08:32The statistics I've just shared with you is tantamount to the consumer's endorsement of our vision and the directions that
08:42we are trading.
08:57How about the world outside the living room?
09:02The world of portable gaming offers a totally different value of enjoying games.
09:12Where to and when to play makes a difference in gaming experience, creating a new sensation of interaction with real
09:25life as the story unfolds in your hands.
09:34Games are closer to you than ever and are accessible anywhere, anytime.
09:40Such a ubiquity of entertainment is the basis on which we will expand the possibilities for greater appeal.
09:54Now, the environment surrounding the world of portable gaming has undergone a radical transformation since the release of PSP five
10:06and six years ago.
10:07No one in the industry could even imagine such a dramatic changes to take place.
10:16There was a time when the only option to play a game outside was to carry a dedicated gaming console
10:23like the PlayStation Portable.
10:25Today, the technological innovation has enabled casual gaming experience on multipurpose mobile devices such as cell phones, smartphones or tablet
10:37PCs and the users are increasing exponentially.
10:41This expanding market has certainly caught our attention.
10:47We, as a platform holder, must address these constant changes in the market.
10:56When we first released PSP, the system performance of mobile phones were far too inadequate to deliver PlayStation quality content.
11:10But today, handheld devices are capable of handling content that we had in mind back in 2004.
11:22After nearly six years, these multi-function portable devices are finally technically ready for PSP-like experience.
11:38This technological progress in the mobile universe benefits and thus is welcomed by the end user community.
11:47The question is, how do we deliver the PlayStation experience to a larger audience and grow the business?
11:57As a company that provides new forms of enjoyment to users,
12:02we also consider it our mission to help the content creators in this room find the answers.
12:11I want to share with you one possible solution.
12:16That is, to enable users to enjoy PlayStation quality games on portable devices other than PlayStation Portable.
12:25Ladies and gentlemen, today we are announcing PlayStation Suite.
12:36The PlayStation Suite extends the PlayStation experience beyond the current borders of PlayStation Portable by providing PlayStation content on various
12:47mobile devices.
12:48It is our first cross-platform, cross-device endeavor.
12:52This initiative makes PlayStation content available to more users and enable developers and publishers to expand their business when addressed
13:03strategically.
13:05PlayStation Suite will make PlayStation content available on Android-based smartphones and tablets, which are showing rapid growth globally.
13:15At the same time, it will provide a new mobile gaming framework for development and creation of totally new content.
13:24In other words, the PlayStation experience will be delivered to the users of Android-based smartphones and tablets through a
13:35joint effort with our creators and developers who are in this room today.
13:41The target platform of PS Suite is Android, with various form factors.
13:48We will also launch a new license program, PlayStation Certified, not only limited to licensing the trademarks for icons in
14:01the PlayStation brand and providing development support.
14:04We will perform content quality testing on such target devices to be certified in order to ensure PlayStation quality across
14:14various devices.
14:17Expanding the group of PS Suite ready devices means users have the freedom of choice in terms of their preferred
14:26hardware.
14:31Through PS Suite, we will first emulate the first-generation PlayStation titles to be ready for portable devices.
14:42We already leverage our rich asset base of legacy games through the PlayStation archives offered to PS3 and PSP, but
14:53through the PS Suite effort,
14:54we are now capable of providing the content, which have been enjoyed by users worldwide and PlayStation to mobile devices
15:05now.
15:09Also, a multitude of new games are created daily in the mobile environment.
15:15In order to meet the diversified needs of users, PlayStation Suite provides a new framework that supports the development of
15:25games for portable devices.
15:31The quality of such enjoyable content on mobile devices has improved significantly, and it has now become technologically possible to
15:42develop premium content that are of PlayStation quality in the open Android operating system.
15:49This new game framework is designed to attract as many developers as possible and to provide more creative and entertaining
15:57content to portable device users.
16:01This is a hardware agnostic game framework that simplifies the content development processes.
16:09While we continue to reinforce our strong relationships with our partner developers and publishers, we will also make compelling proposals
16:19to engage more partnerships with additional developers.
16:29Now, let me touch upon the distribution strategy of this content.
16:36With PS Suite, we will provide developers and publishers with a unique and secure environment for submitting content.
16:47In addition, we believe that content programs should be offered to end users in an easy and user-friendly manner.
16:56As such, we are preparing to launch PS Store for Android-based devices.
17:03Users will be able to purchase, download, and enjoy the world of PlayStation on various mobile devices in an integrated
17:13fashion through PlayStation.
17:16Thank you.
17:16And you can also introduce us to our website.
17:16I'm sorry, I'm sorry.
17:16Thanks.
17:17I can say you're welcome.
17:17I can also introduce us.
17:19Thank you, everyone!
17:19Thank you very much.
17:20Bye!
17:20Bye!
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