00:00In today's world, our lives revolve around two things, connectivity and portability.
00:07But we're constrained by traditional power sources.
00:10Wall sockets, chargers, even solar energy simply aren't flexible enough.
00:15At Sony, our challenge was to come up with a power source that could go with you anywhere
00:21without compromising your daily routine.
00:25And we've done it.
00:27Introducing Sony Power Foods.
00:28Now the same fuel we've used to power our cells for thousands of years
00:32can be used to power personal electronics.
00:35Our engineers and culinary technicians have come up with a way to tap into the amazing energy of food.
00:42We've formulated an enzyme that enables the chemical energy of organic matter
00:46to be transferred directly into gadgets.
00:50We're bringing about the next step in electronic evolution.
00:52We've created Voltaic Enzyme.
00:58This vital component converts the energy stored in fats and sugars into a usable source of voltage for any device.
01:05All while enhancing the taste of our favorite foods.
01:07Even a freshly grilled hot dog.
01:10And Sony Power Foods aren't just for techies and foodies.
01:13Everyone will love the tasty variety of charging options.
01:19No outlet.
01:20No worries.
01:22Try a bite of Crunchy Loops and you'll be charged by the amazing taste in every spoonful.
01:28The same simple sugars that Crunchy Loops breaks down into energy provides the exciting flavor that we all crave in
01:34our morning cereal.
01:36But we didn't just stop with cereal.
01:38We knew we needed to power even the most active lifestyle.
01:45Sony's Protein Energy Bar is the perfect companion for fitness and outdoor enthusiasts.
01:51Each bar contains a daily serving of fiber, protein, and charged lithium.
01:56So now you can plug in, chow down, and feel recharged to take on the day.
02:02There's nothing more special than celebrating those important moments in life, such as birthdays, anniversaries, and graduations.
02:09And there's nothing more frustrating than being stranded without power when we need it most.
02:15Sony's del-sumptuous flavors.
02:17Vanilla, red velvet, and classic chocolate.
02:20Now you can be sure you'll get a shot of the cake you're photographing, because it comes with a full
02:25electrical charge.
02:26It even provides extra energy to the candles.
02:29With Sony Power Food, you'll never have to interrupt a special moment again to plug in.
02:33You simply eat up.
02:35The Sony Power Food line.
02:37Now available at Sony stores and groceries near you.
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