00:01the city of abuja nigeria witnessed a major cultural revival for the return of the abuja
00:07alternate festival 2026 the more anticipated music festival organized by bluetooth entertainment
00:14delivered a renewed celebration of alternative music art and creative industry development
00:21since its debut in 2021 the festival has carved niche as a sanctuary for its artists
00:27who sanctify conventional trends organizers say the abuja alternate festival is a blueprint of
00:35independent creators turning raw talent into sustainable global brands creates a home for
00:42not just alternate acts but the music echoes the business the music business and the ecosystem
00:48of music in its entirety so the first edition was artist focused this edition is artist and brand
00:55focused so we are trying to see how with this festival with the six days of activation we are
00:59trying to see how brands can tap into the music ecosystem and not just look at music as just a
01:04form of entertainment but also a form of business when we celebrate the talents from the capital
01:08with the alternative fest we're trying to spotlight the amazing crop of talented musicians within that
01:14genre of music in the city center doing the job according to artistic legends the show has become
01:21a staple in abuja's cultural calendar offering a platform for discovery and artistic expression
01:33but abuja's music is more serious more intentional it's more like laid back it's more intimate you
01:39know we have more um connection with our fans abuja holds a very big um step when it comes to
01:46the revolution in the music it should be like special support for entertainment from the
01:51government i think if they can support artists give them some sort of capital to start but most
01:57importantly collaborations when artists start collaborating with other people and other people
02:01are receptive to collaborate i think since inception it has attracted thousands of fans and
02:08and recognition for sound quality and energetic atmosphere michael divier african news abuja nigeria
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