00:00The 37th edition of the Africa Cup of Nations held in Morocco has shattered records.
00:06Preliminary figures from independent research agencies show a 61% surge in global viewership,
00:12confirming the tournament status is one of the fastest growing sporting events in the world.
00:17The United Kingdom and France were the main drivers of this audience growth.
00:21Calf's partnership with sports marketing agency IMG resulted in a 50% rise in broadcast partners
00:28compared with the 2023 edition in Côte d'Ivoire.
00:31Brazil recorded more than 24 million viewers, while Mexico reached nearly 2 million.
00:36In Europe, the African final drew more than 3 million viewers in the United Kingdom on Channel 4
00:41and over 4 million in Germany via Sports Digital.
00:45In India, the final attracted more than 800,000 viewers on fan code,
00:50marking a strong debut for the tournament in that market.
00:53Calf also reported a 65% increase in media exposure for brand partners in Europe and South America.
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