00:01Moroccan developers are levelling up in the global gaming industry.
00:05At the Gaming Expo in Rabat, companies are competing for a share of the $300 billion market.
00:11The Minister of Youth, Culture and Communication Mohamed El Mehdi Ben Syed toured the Moroccan Games Pavilion.
00:23The challenge is to build a gaming industry in Morocco, especially since the global market represents around $300 billion.
00:30Our goal is to reach 1% of that market, because this sector can become an alternative solution to the
00:36employment challenges we face, like many other countries.
00:43Inside the Kiddo Interactive Pavilion, developers showcase new titles, including Mathpunk Chronicles.
00:50Founder Kawata Jalili says Africa is rapidly emerging as a new force in the gaming world.
00:55Our perspective of the African and the North African and MENA region in general is really shifting.
01:01Because at first, we will be considered for creating games, but we will not be considered for selling them.
01:09And we will be like, OK, we can hire from Africa, but we cannot sell to Africa.
01:14And things are changing drastically lately.
01:17There is really this, I'm going to say, like, the market is waking up.
01:22There is definitely much more traction.
01:24And it's also due to the fact that now they can relate more, because those are African products for African
01:30audience.
01:30The expo also brought cosplay and gaming culture to life, with anime-inspired characters and tech accessory brands on display.
01:38Some say new technology is making game development more accessible than ever before.
01:47Artificial intelligence makes video game development easier, especially from the artistic side, such as graphics.
01:53If there is not enough budget to develop a game or hire developers and artists, AI can help in that
01:59case.
01:59I still believe it has not yet reached the level of what humans can create, but it helps save time.
02:04This year's Gaming Expo features more than 100 exhibitors from 24 countries.
02:10The
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