00:00Young women with burnt-out careerist mothers are rethinking ambition.
00:05Instead of job titles, they're chasing both money and flexibility
00:09to balance work, family life, and self-fulfillment.
00:13For decades, economists, CEOs, and probably your mothers
00:18have tried to solve the issue of invisible labor,
00:21the stuff that keeps families and societies running, but doesn't pay.
00:25Some women have come up with a new solution.
00:28Trade the office for the kitchen, post your housework on social media, and cash in.
00:33Make no mistake, these are not 1950s-style tradwife influencers.
00:39They're not really girl bosses trying to lean in either.
00:42They're more like somewhere in the middle, a laid-back version of Martha Stewart.
00:46Let's call them the bread makers.
00:49The bread maker isn't the bread winner, but she makes the bread herself
00:53and shares the sometimes messy process to thousands of women hungry to learn
00:57and, most of all, relate with.
00:59Instead of serving her partner, the bread maker talks of self-respect,
01:03flexibility to spend time with the family, and money.
01:06It also requires luck and very specific skills beyond social media.
01:12You need to have a partner with a stable job,
01:14you need to negotiate brand deals,
01:16and you need to know how to sell yourself online.
01:18For women working modern 9-to-5s, though,
01:22it adds another layer of pressure.
01:25Why aren't you baking your own bread on top of your full-time job?
01:29Still, it's undeniable.
01:31Bread makers reflect a wider generational shift
01:34towards a new definition of what makes a fulfilling life.
01:37yatkomo 보nahme Sanja, above
01:3735, above
01:3735. above
01:3735. below
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